Tourism Authority of Thailand
- Thailand News
Butterbear to boost Thai tourism, targets 10% of Chinese fans
Butterbear, a beloved mascot in Thailand, will soon serve as a new presenter for Thai tourism, targeting to attract at least 10% of its one million Chinese fans to engage in tourism activities within the country. The Tourism Authority of Thailand (TAT) aims to draw eight million arrivals from the Chinese outbound market, which is estimated to reach 130 million…
- Thailand News
TAT shines on Sri Racha tourism with magical island light show
The Tourism Authority of Thailand (TAT), in partnership with Sri Racha Municipality, is set to present the Vijitr Chon Buri The Lighting Illumination: The Magical Island. This event will take place from tomorrow, July 20 to July 28 at Koh Loy in Sri Racha. Mayor of Sri Racha District Chatchai Timkrajang and Nat Khrutasutta, the Director of the Activities Department…
- Thailand News
TAT unveils 2025 plan to boost tourism
Tourism Authority of Thailand (TAT) unveiled its 2025 marketing plan to revitalise Thai tourism. The annual TAT Strategic Direction conference was a star-studded affair, featuring Thailand’s Minister of Tourism and Sports H.E. Sermsak Pongpanit, and TAT’s Chairperson of the Board Natthriya Thaweevong. TAT Governor Thapanee Kiatphaibool declared that recognising 2025 as another challenging year, TAT will be putting its best…
- Thailand News
Japanese tourists to flock to Thailand despite economic woes
To revive tourism, the Tourism Authority of Thailand (TAT) unveiled dynamic strategies to draw Japanese tourists back to the Land of Smiles. Despite the yen’s depreciation, TAT Tokyo Office Director Kajorndet Apichartrakul remains optimistic about reversing the deficit in tourist numbers with Japan. Last year, 995,000 Thai tourists visited Japan, while only 804,000 Japanese tourists came to Thailand, resulting in…
- Thailand News
TAT unveils Visa Thailand Grand Sale 2024
The Tourism Authority of Thailand (TAT) unveiled the Visa Thailand Grand Sale 2024, designed to draw international tourists to Thailand and encourage spending at prominent shopping venues such as King Power Duty-Free, Siam Paragon, Emporium, EmQuartier, Emsphere, Icon Siam, and Gaysorn. The effort comes as Thailand experiences a significant surge in tourism, welcoming over 14 million visitors in the first…
- Thailand News
Thailand aims for 8 million Chinese tourists if airlines boost capacity
The Tourism Authority of Thailand (TAT) has stated that the goal of attracting 8 million Chinese tourists this year is attainable, provided airlines can increase seat capacity to over 80% of pre-pandemic levels. Chinese tourists had surpassed visitors from other countries by June 30, with 3.5 million arrivals out of a total of 17.5 million foreign visitors to Thailand. The…
- Thailand News
Thailand partners with Labubu to attract 8 million Chinese tourists
A tourism campaign featuring art toy mascot Labubu aims to draw eight million Chinese visitors and attract art toy enthusiasts globally, according to the Tourism Authority of Thailand (TAT). The TAT Governor, Thapanee Kiatphaibool, stated that Labubu’s selection as a promoter for Thai tourism is expected to enhance Thailand’s recognition among international tourists, in addition to the Chinese market. The…
- Thailand News
Thailand’s tourist boom: Portuguese visitors surge by 44% this year
Thailand is basking in a mini tourist boom, with a staggering 44% increase in visitors from Portugal recorded between January and April. Nanthasiri Ronnasiri, Tourism Authority of Thailand (TAT) Director for Southern Europe, is on a mission to shatter pre-pandemic records by luring over 52,000 Portuguese tourists this year. Ronnasiri shared her ambitions at the Thailand Festival in Lisbon. “We…
- Thailand News
TAT launches campaign with Labubu dolls to lure Chinese tourists
To strengthen cultural ties and lure Chinese tourists, the Tourism Authority of Thailand (TAT) launched an exciting campaign starring Pop Mart’s beloved Labubu toy. Announced at the Thailand Travel Mart Plus 2024, this 1 million baht co-branding effort marks the 50th anniversary of the Thailand-China Relations Project in 2025. Labubu, the furry, adorable designer toy from China’s renowned Pop Mart,…
- Thailand News
TAT’s plan to lure long-haul tourists with 3.5 trillion baht goal
The Tourism Authority of Thailand (TAT) unveiled an ambitious strategy to boost tourism revenue to a staggering 3.5 trillion baht by year-end, focusing on long-distance markets. Siripakorn Cheawsamoot, TAT’s Deputy Governor for Europe, Africa, the Middle East, and the Americas, outlined the plan yesterday, revealing that tourists from far-flung corners of the globe are crucial to hitting the government’s lofty…
- Thailand News
Skill workshop to transform Thailand’s tourism industry
To revolutionise Thailand’s tourism sector, the Tourism Authority of Thailand (TAT) is hosting the Ignite Tourism Thailand: TAT Skill Factory workshop. This ambitious initiative is part of Prime Minister Srettha Thavisin’s vision to establish Thailand as a top global tourism destination. The workshop will be held from June 15 to 16 at the Ambassador Hotel Bangkok, drawing an expected 300…
- Thailand News
Thailand frights: TAT’s haunting new tour beckons Spanish tourists
The Tourism Authority of Thailand (TAT) is targeting foreign tourists, especially from Spain, as plans get underway to launch a tour of haunted attractions. The Deputy Governor of the European, African, Middle Eastern, and American Markets of TAT, Siripakorn Chiaosamut, reported on Saturday, June 8, that he discussed the project with the Spanish ambassador in Thailand and found that Spanish people would…
- Thailand News
Thailand eggs on dino-mite park proposal for roaring revenue
The Tourism Authority of Thailand (TAT) proposed hatching a dinosaur-themed park in Khon Kaen to give tourism a Jurassic boost and bone-rattling revenue for the northeastern region. Seksan Sripraiwa, director of the Khon Kaen TAT office, urged the government to team up with the private sector to make this dino-mite project a reality, citing the region’s geological significance, including the…
- Thailand News
Phuket’s tourism boom: Is the island ready for the rush?
The Tourism Authority of Thailand (TAT) is confident that tourism revenue in Phuket this year will skyrocket to a staggering 400 billion baht. In a surprising revelation, the provincial TAT office reported that more than 3.6 million tourists graced the resort island in the first quarter alone. Lerdchai Wangtrakoondee, director of the provincial TAT office, announced yesterday that tourist numbers…
- Thailand News
TAT’s grand plan to attract 39 million tourists to Thailand
The Tourist Authority of Thailand (TAT) called for a major budget increase to boost tourism revenue to a staggering 3.5 trillion baht in 2024, attracting more tourists. The Thai government is aiming high, with an ambitious goal to lure no fewer than 39 million international tourists to its stunning shores throughout 2024. To achieve this, the TAT is pushing for…
- Thailand News
Tourism campaign in the works to promote second-tier provinces
In a bid to amplify tourism revenue from lesser-known provinces and cities, The Tourism Authority of Thailand (TAT) unveiled a five-point campaign aimed at promoting 55 second-tier regions. The initiative marks a collaborative effort involving nine ministries, the Royal Thai Police, and two additional agencies. Deputy Governor of the TAT, Somruedee Jitjong, emphasised the necessity of diversifying tourism revenue streams…
- Thailand News
Thailand’s ultimate 72 must-do activities revealed for tourists
To reignite tourism during the off-peak season, the Tourism Authority of Thailand (TAT) is set to roll out a groundbreaking project showcasing the nation’s top 72 must-do activities. Moreover, the initiative is also geared towards commemorating His Majesty King Vajiralongkorn’s sixth cycle birthday anniversary on July 28 this year, revealed TAT governor Thapanee Kiatphaibool. From the electrifying world of Muay…
- Thailand News
Thailand’s spectacular showcase at Arabian Travel Market 2024
The Tourism Authority of Thailand (TAT) unleashes its latest concept Amazing Thailand: Your Stories Never End at the Arabian Travel Market (ATM) 2024, captivating audiences with tales of wonder and adventure. TAT Governor Thapanee Kiatphaibool declared that the event marks Thailand’s 24th year at the ATM, showcasing TAT’s commitment to endless innovation in tourism. “Collaborating with the Phuket Tourist Association, we’ve…
- Thailand News
Thai-riffic partnership: Wego and TAT soar for fourth year running
Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), unveils its continued collaboration with the Tourism Authority of Thailand (TAT) for the fourth consecutive year. Together, Wego and TAT are set to spotlight Thailand’s unmatched allure as a top-tier travel destination. Building upon the triumphs of their past ventures, Wego and the Tourism Authority of…
- Thailand News
TAT to launch Nihao Festival in October to woo Chinese tourists
To captivate the hearts of Chinese tourists, the Thailand Tourism Authority (TAT) has unveiled a month-long extravaganza, the Nihao Festival, set to take place for the entire month of October. Governor Thapanee Kiatphaibool announced the grand scheme yesterday, aiming to entice holidaymakers during China’s National Day Golden Week, renowned for its bustling travel fervour. The festivity will unfurl across Bangkok’s…
- Thailand News
Sanam Luang Songkran bash smashes records
Tourism Authority of Thailand (TAT) declared the recent Songkran celebrations at Sanam Luang in Bangkok a resounding success, drawing in a staggering 784,000 participants. TAT Governor Thapanee Kiatphaibool shared the triumphant news at a press conference, unveiling the splashing success of the Maha Songkran World Water Festival 2024. The vibrant celebrations, spanning from April 11 to 15 on Rajdamnoen Klang…
- Thailand News
BBC’s campaign to bring Thailand’s Songkran to global audiences (video)
To dazzle global audiences with the splendour of Thailand’s Songkran festival, the Tourism Authority of Thailand (TAT) has teamed up with the British Broadcasting Corporation (BBC) for an unprecedented campaign. Scheduled to kick off this April, the campaign aims to thrust Songkran into the limelight, capitalising on its recent nomination for UNESCO Intangible Cultural Heritage status. Fronted by a captivating…
- Thailand News
Thailand soft-power: ASEAN + India shoppers to boost tourism
The Tourism Authority of Thailand (TAT) has unveiled the ASEAN + India Shoppers in Thailand campaign, enticing tourists to choose their top Thai soft-power element while scoring shopping vouchers. Running from April 29 to June 15, this initiative spearheaded by TAT Governor Thapanee Kiatphaibool aims to transform Thailand into a regional tourism hotspot while showcasing its cultural prowess. “This initiative…
- Thailand News
Air Canada and TAT amp up Vancouver to Bangkok flights
Air Canada, in collaboration with the Tourism Authority of Thailand (TAT), is ramping up its seasonal Vancouver to Bangkok flights. In partnership with TAT, the Canadian airline powerhouse, a founding member of the Star Alliance network, has announced the eagerly anticipated return of its Vancouver to Bangkok service. Kicking off earlier than ever on October 27, this strategic move comes…
- Business News
True Corporation partners with TAT to boost Thailand tourism
True Corporation, in partnership with the Tourism Authority of Thailand (TAT), has rolled out the True Nationwide, For Everyone initiative, aiming to offer benefits and privileges to both Thai and international tourists throughout their travel journey. This initiative aligns with the government’s strategy to establish Thailand as a major tourism hub by 2024, aiming to generate over 3 trillion baht…
- Thailand News
Thailand Tourism Festival held in Bangkok from March 28
The 42nd Thailand Tourism Festival will be held from March 28 to April 1 at the Queen Sirikit National Convention Centre (QSNCC) in Bangkok. Organised by the Tourism Authority of Thailand (TAT), this year’s festival promises a spectacle of unparalleled experiences, blending tradition with innovation and sustainability. TAT Governor Thapanee Kiatphaibool stated that the Thailand Tourism Festival 2024 will incorporate…
- Thailand News
Survey reveals Thailand tourists spending habits and preferences
Teerasil Tapen, the deputy governor for digital R&D at the Tourism Authority of Thailand (TAT), unveiled startling statistics from an agency survey of 30,054 tourists last year. The findings revealed a surge in individual travellers’ spending, with an average expenditure of 50,900 baht per trip, marking an increase from pre-pandemic figures, said Teerasil. “Accommodation expenses surged to 23,518 baht per…
- Thailand News
Thailand’s tusker turnaround: TAT teams up with WWF for elephant-friendly travels
In a bid to promote responsible tourism and protect Thai elephants, the Tourism Authority of Thailand (TAT) continues to pledge unwavering support to the World Wide Fund for Nature (WWF) Thailand and its Travel Ivory Free initiative. This collaborative effort aims to combat the illegal ivory market by encouraging travellers to refrain from purchasing ivory items during their visits. Recently,…
- Thailand News
International Balloon Fiesta 2024 lights up Singha Park Chiang Rai for Valentine’s Day
In a collaborative effort spearheaded by Boonrawd Trading, the Tourism Authority of Thailand, Singha Estate, and Kasikorn Bank, the International Balloon Fiesta 2024 takes flight today, transforming Singha Park Chiang Rai into a haven for couples seeking romance. Pongrat Luangthamrongcharoen, the managing director of Singha Park Chiang Rai, expressed enthusiasm for the event. “The International Balloon Fiesta 2024 is a…
- Thailand News
Frozen accolades: Thai ice sculptors carve success at Sapporo Snow Festival
The Tourism Authority of Thailand (TAT) governor praised the Thai ice sculpting team for their outstanding performance at the 48th International Snow Sculpture Contest, held as part of the 74th Sapporo Snow Festival. The Thai ice sculpting team left the world in awe with their breathtaking depiction of the Naga Fireballs at the prestigious 48th International Snow Sculpture Contest, earning…
