Tourism Authority of Thailand
- Business News
China crisis or Golden Week wonder? Tourism hopes take flight in May
In the midst of a 12% year-on-year plunge in Chinese tourist numbers during the first two months of the year, the Tourism Authority of Thailand (TAT) is holding its breath for a revival come May, perfectly timed with China’s Labour Day holiday. TAT Deputy Governor Pattaraanong Na Chiangmai, handling international marketing across Asia and the South Pacific, highlighted that safety…
- Thailand News
Thailand makes biggest-ever showcase at ITB Berlin 2025
Thailand is making its biggest-ever splash at ITB Berlin 2025, the world’s largest travel trade show, with an expanded exhibition space and a record-breaking delegation of 160 Thai tourism operators. The event, running from March 4 to 6 in Berlin, Germany, will mark Thailand’s strongest push yet to capture the European travel market. Tourism and Sports Minister Sorawong Thienthong announced…
- Thailand News
AirAsia and TAT launch budget flights to 16 Thai cities
AirAsia is making domestic travel more affordable than ever, joining forces with the Tourism Authority of Thailand (TAT) to encourage travellers to explore hidden gems across the country. The budget airline is rolling out one-way fares starting at just 880 baht, giving tourists the chance to visit 16 destinations spanning all four regions of Thailand. The limited-time promotion is available…
- Thailand News
Thailand to boost tourism with ‘Thai Charm’ and must-visit cities
Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), announced that in 2025, the primary strategy to attract global tourists to Thailand will focus on emphasising Thai pride through Thai Charm or soft power. This will be coupled with promoting Must-Visit Cities to create valuable experiences that stimulate travel demand, expand market bases, and increase travel frequency and distribution…
- Bangkok News
Louis Vuitton’s chic travel guide gives Bangkok the luxury treatment
Thailand’s cultural capital just got a designer makeover with the launch of an ultra-exclusive travel guide that promises to put Bangkok on the opulent itinerary. The Tourism Authority of Thailand (TAT) has teamed up with luxury powerhouse Louis Vuitton to unveil the much-anticipated Louis Vuitton City Guide Bangkok 2025. The launch event, held on Tuesday, February 18, at the Maison…
- Thailand Travel
TAT Launches ASEAN + India Shoppers in Thailand 2025
The Tourism Authority of Thailand (TAT) officially launched ASEAN + India Shoppers in Thailand 2025, building on the success of last year’s inaugural campaign. This initiative aims to strengthen Thailand’s reputation as a premier shopping and cultural tourism destination, targeting tourists from ASEAN countries and India with exclusive offers and immersive experiences. TAT Governor, Thapanee Kiatphaibool shares her excitement about…
- Thailand News
Thailand steals the spotlight at China’s Harbin Ice Festival (video)
Thailand has taken the Harbin Ice and Snow Festival by storm, dazzling visitors with a spectacular cultural display and an enchanting photo exhibition. The Tourism Authority of Thailand (TAT) has pulled out all the stops at this year’s Nihao! China: China Ice and Snow Tourism Overseas Promotion Season 2025, making waves with its Thai Charm showcase. The festival, which kicked off…
- Tourism News
Living the Thai life: Kingdom rolls out red carpet for big spenders
Thailand is upping the ante in its tourism game, spotlighting the allure of luxury and high-spending travellers to power up the economy post-pandemic. Known for its warm hospitality, stunning landscapes, and world-class attractions, the nation is seeing a surge in plush hotels and branded properties to cater to this elite crowd. The Tourism Authority of Thailand (TAT) set its sights…
- Thailand News
Grain of truth: Thailand trails Asia in rice yield race
Thailand’s rice yields are significantly lower than other major Asian rice producers, according to Anon Nonsee, Deputy Director General of the Department of Rice. The average rice yield in Thailand is about 400 to 500 kilogrammes per rai (0.16 hectares), far below Vietnam’s 1,000 kilogrammes per rai and China’s 1,000 to 1,200 kilogrammes per rai. While some Thai rice varieties…
- Thailand News
Thailand tourism soars with 28% rise in flight bookings
A notable surge in flight bookings and a 28% increase in ticket reservations to Thailand compared to the previous year indicate a robust upward trend. Key visitor sources include Germany, South Korea, the UK, the United States, Japan, and Russia. Towards the end of this year, the Tourism Authority of Thailand (TAT) anticipates an influx of up to 500,000 foreign…
- Thailand News
Thailand cooking up a global food hub by 2026
Thailand is gearing up to establish itself as a leading global food hub by 2026, with its food trade value projected to exceed 700 billion baht next year. This ambitious goal is largely driven by the private sector’s initiatives to enhance food-related industries and promote gastronomy tourism. Taniwan Koonmongkon, president of the Thai Restaurant Association (TRA), revealed that Thailand’s food…
- Travel
TAT and EVA Air soar to new heights with fresh partnership deal
The Tourism Authority of Thailand (TAT) and EVA Air today announced the renewal of their strategic partnership by signing a new Letter of Intent (LOI) in a move set to send tourists flocking to the Land of Smiles. The renewal of vows builds on the soaring success of their previous partnership, unveiling a dynamic game plan to ramp up tourism…
- Thailand News
Thai-Cambodia skirmish rumours on Koh Kut debunked
Reports of alleged confrontations between Thai and Cambodian soldiers on Koh Kut have been dismissed by the government as fake news. Despite the rumours, government agencies maintain that the tourism situation on the island remains positive, with visitor numbers surpassing those of previous years, according to Jirayu Houngsub, an adviser to Prime Minister Paetongtarn Shinawatra. Koh Kut, located in Trat…
- Thailand News
EF Ultimate Break partners with Thailand for eco-friendly holidays
EF Ultimate Break, the experiential travel leader for the 18 to 35 crowd, is taking travel to a whole new level of responsibility with its latest initiative, launched in collaboration with the Tourism Authority of Thailand (TAT). Aimed at delivering sustainable, ethically crafted adventures, this new line-up of Thailand tours promises eco-conscious itineraries that will make every traveller feel like…
- Events
Premier League stars tee off in Hua Hin’s inaugural celebrity golf event
October 19 was a rainy day in Hua Hin, but it didn’t make the weekend any less memorable for golf and football fans alike. The inaugural Thailand Celebrity Masters, presented by Orchid Palm Homes, brought together football icons Gary Stevens, Emile Heskey, and Lee Sharpe for a friendly day of golf. Participants had the rare chance to see these English…
- Thailand News
Loy Krathong festival set to light up Wat Arun on November 15
Bangkok’s Wat Arun is set to illuminate the night on November 15 with its Loy Krathong festival. The festival promises a multicultural experience, underscored by a theme song performed in an array of languages, including Thai, English, Chinese, Korean, Japanese, and Spanish, to foster a deeper understanding of the event’s cultural importance. Culture Minister Sudawan Wangsuphakijkosol announced that the Suntharaporn…
- Thailand News
British Airways spreads its wings: Gatwick-Bangkok flights back on
In a move that’s set to soar to new heights, British Airways relaunched its direct flights from London Gatwick to the bustling city of Bangkok. The inaugural flight, BA 2231, took to the skies from Gatwick, yesterday, October 29, making a graceful touchdown at Suvarnabhumi Internationa Airport this afternoon, marking a triumphant return to the Land of Smiles. Tourism Authority…
- Thailand News
TAT outlines creative strategies to boost tourism campaigns
The Tourism Authority of Thailand (TAT) is rolling out creative strategies to boost domestic tourism for the final quarter of 2024. Nithee Seeprae, TAT’s Deputy Governor for Marketing Communications, acknowledged challenges such as economic constraints, household debt, and localised flooding, but reaffirmed their efforts to encourage travel and increase spending. The focus will be on events like the Winter Festival,…
- Sports News
Par-tee with the stars: Thailand Celebrity Masters 2024 golf tournament in Hua Hin
The Thailand Celebrity Masters presented by Orchid Palm Homes is set to tee off on October 19, promising a day of thrilling competition and star-studded action. Held at the award-winning Palm Hills Golf Club in Hua Hin, this prestigious one-day golf tournament promises a unique blend of high-level golf, celebrity guests, and entertainment. Organised by MIMO Events and Siam PGA,…
- Thailand News
Thailand targets 36.7 million tourists in 2024 despite challenges
The Tourism Authority of Thailand (TAT) predicts a steady growth in international tourists for the fourth quarter of 2024, despite recent flooding in the country. The initial concern was that such natural disasters might deter visitors. However, the influx, particularly from Chinese tourists during China’s National Day holiday, has surpassed expectations. To achieve the target of 36.7 million international tourists…
- Tourism News
Thailand races to attract 10 million more tourists before year-end
Thailand is pulling out all the stops to reclaim its crown as a world-class tourism destination. In a high-profile meeting yesterday, October 3, at the Dusit Thani Bangkok, the Tourism and Sports Ministry, along with the Tourism Authority of Thailand (TAT), unveiled their ambitious plans to attract more tourists to the Land of Smiles. With representatives from TAT’s 74 domestic…
- Events
Thailand’s tourism industry urged to embrace global sustainability standards
The Tourism Authority of Thailand (TAT) in partnership with leading international sustainable tourism organisations, yesterday, September 26 hosted a high-impact seminar titled Action Alert! Accelerating Towards Sustainable Tourism in Thailand at the Avani+ Riverside Hotel, Bangkok. The event was organised to help Thai tourism businesses prepare for the impending environmental regulations set by the European Union, which are expected to…
- Bangkok News
Bangkok travel fair promises to unlock your ‘travel DNA’
Bangkok is buzzing this weekend with the DNA Travel Fair & Festival, where the hottest new trends in Thai tourism are on full display. Running until tomorrow, September 22, at the Queen Sirikit National Convention Centre, this event promises an unforgettable experience for travellers seeking fresh, innovative holiday ideas. Tourism Authority of Thailand (TAT) governor Thapanee Kiatphaibool revealed that the…
- Thailand News
Thailand’s ‘Wellness on a Plate’ campaign serves up health benefits
The Tourism Authority of Thailand (TAT) is cooking up something special! In a bold move, the TAT has launched a dazzling new campaign titled Wellness on a Plate, spotlighting the health perks of Thailand’s eclectic culinary delights. Aiming to marry the nation’s rich food culture with wellness tourism, this initiative promises a feast for both the senses and the soul.…
- Events
Teeing off with the Amazing Thailand Golf Classics 2024 at Royal Lakeside
The Amazing Thailand Travel and Hospitality Golf Classics 2024 teed off in spectacular fashion on September 11 at the Royal Lakeside Golf Course in Chon Buri. The premier golfing event, which blends top-tier sport with world-class hospitality, attracted a stellar line-up of participants, from seasoned golfers to leaders in travel and tourism. Set against the picturesque backdrop of the Royal…
- Thailand News
TAT targets 12.2 million foreign visitors in late 2024
Thailand anticipates a surge in foreign arrivals, targeting 12.2 million visitors in the final four months of 2024. This influx is projected to elevate the annual total to nearly 36 million, generating 1.8 trillion baht in revenue, as reported by the Tourism Authority of Thailand (TAT). According to TAT Governor Thapanee Kiatphaibool, the market’s growth is expected to benefit from…
- Thailand News
Thailand launches inclusive tourism project for disabled and elderly
The Architectural Tour for All People Foundation, in collaboration with the Tourism Authority of Thailand (TAT) and the Network of Wheelchair Architects, launched the Tourism for All project. The initiative is designed to foster inclusive and sustainable tourism, particularly for the elderly, the disabled, and families of wheelchair users. These groups will actively participate in the project, collectively announcing the…
- Thailand News
Nomad’s land: TAT’s Destination Thailand Visa leaves embassies in fog
Despite the Tourism Authority of Thailand (TAT) pushing the Destination Thailand Visa (DTV) as a boon for digital nomads, the Pattaya Mail has discovered a troubling lack of clarity among Thai embassies. This long-stay visa, designed for remote workers and freelancers wishing to reside in Thailand, is meant to be straightforward, but many embassies are failing to provide adequate guidance…
- Tourism News
Thailand’s ‘Nihao Month’ set to woo Chinese tourists
Thailand is pulling out all the stops to lure Chinese tourists back in droves with the launch of its ambitious Nihao Month campaign. With a staggering target of attracting 8 million Chinese visitors by the end of the year, the Tourism Authority of Thailand (TAT) is betting big on a series of irresistible promotions and star-studded events. Since the beginning…
- Tourism News
Thailand’s tourism boom: Revenue set to soar to 2.8 trillion baht
Hold onto your sun hats! Thailand’s tourism sector is on the brink of a massive surge in the latter half of the year, with an eye-popping revenue forecast of 1.46 trillion baht. That’s set to push the annual total to a whopping 2.8 trillion baht—up a staggering 25% from last year, according to the Tourism Authority of Thailand (TAT). The…
