Tourism Authority of Thailand

  • Thailand News

    Thailand Tourism Festival held in Bangkok from March 28

    The 42nd Thailand Tourism Festival will be held from March 28 to April 1 at the Queen Sirikit National Convention Centre (QSNCC) in Bangkok. Organised by the Tourism Authority of Thailand (TAT), this year’s festival promises a spectacle of unparalleled experiences, blending tradition with innovation and sustainability. TAT Governor Thapanee Kiatphaibool stated that the Thailand Tourism Festival 2024 will incorporate…

  • Thailand News

    Survey reveals Thailand tourists spending habits and preferences

    Teerasil Tapen, the deputy governor for digital R&D at the Tourism Authority of Thailand (TAT), unveiled startling statistics from an agency survey of 30,054 tourists last year. The findings revealed a surge in individual travellers’ spending, with an average expenditure of 50,900 baht per trip, marking an increase from pre-pandemic figures, said Teerasil. “Accommodation expenses surged to 23,518 baht per…

  • Thailand News

    Thailand’s tusker turnaround: TAT teams up with WWF for elephant-friendly travels

    In a bid to promote responsible tourism and protect Thai elephants, the Tourism Authority of Thailand (TAT) continues to pledge unwavering support to the World Wide Fund for Nature (WWF) Thailand and its Travel Ivory Free initiative. This collaborative effort aims to combat the illegal ivory market by encouraging travellers to refrain from purchasing ivory items during their visits. Recently,…

  • Thailand News

    Thailand’s thriving Muslim tourism boom with mosque tour

    In a bid to elevate Thailand to the zenith of the Global Muslim Tourism Index (GMTI), the Tourism Authority of Thailand (TAT) teamed up with key figures like Imam Mathanarat Vacharapisut from the Haroon Mosque and the Islamic Committee of Bangkok to revolutionise cultural tourism for Muslim travellers. Imam Mathanarat Vacharapisut recently joined forces with Thapanee Kiatphaibool, Governor of TAT, in…

  • Thailand News

    International Balloon Fiesta 2024 lights up Singha Park Chiang Rai for Valentine’s Day

    In a collaborative effort spearheaded by Boonrawd Trading, the Tourism Authority of Thailand, Singha Estate, and Kasikorn Bank, the International Balloon Fiesta 2024 takes flight today, transforming Singha Park Chiang Rai into a haven for couples seeking romance. Pongrat Luangthamrongcharoen, the managing director of Singha Park Chiang Rai, expressed enthusiasm for the event. “The International Balloon Fiesta 2024 is a…

  • Thailand News

    Frozen accolades: Thai ice sculptors carve success at Sapporo Snow Festival

    The Tourism Authority of Thailand (TAT) governor praised the Thai ice sculpting team for their outstanding performance at the 48th International Snow Sculpture Contest, held as part of the 74th Sapporo Snow Festival. The Thai ice sculpting team left the world in awe with their breathtaking depiction of the Naga Fireballs at the prestigious 48th International Snow Sculpture Contest, earning…

  • Thailand News

    Thai Cheese Tour unleashes culinary delight across Thailand

    In a cheesy twist to the conventional travel experience, the Tourism Authority of Thailand (TAT) kick-started the Thai Cheese Tour 2023-2024 last November. This year-long gastronomic journey, sponsored by TAT, has been spreading the love for Thailand’s burgeoning artisanal cheese industry through an array of pop-up events in tourist hotspots, including Bangkok, Chiang Mai, Phuket, and beyond. What began as…

  • Thailand News

    Thai tourism makes big sales on livestream event for Chinese visitors

    A livestreaming event on February 1, titled Super World Tour BOSS LIVE, orchestrated by Trip.com Group, headquartered in Shanghai, raked in a jaw-dropping 100 million baht in sales within a single day. Tourism and Sports Minister Sudawan Wangsuphakijkosol declared the event a resounding success. “It was successful. Sales surpassed 100 million baht in a day, with more than 20 million…

  • Thailand News

    TAT holds Amazing Thailand Product event in Indonesia

    The Tourism Authority of Thailand (TAT) rolled out the red carpet for the Amazing Thailand Product Update 2024 in Jakarta and Bandung. Aiming to strengthen ties between Thai and Indonesian tourism, this event was more than just a gathering; it was a powerhouse of collaboration. Drawing a crowd of approximately 100 Indonesian tourism wizards in each bustling city, the week-long…

  • Business News

    Chinese new year holiday expected to boost Thailand’s tourism revenue

    Anticipated to reach a staggering 34.4 billion baht, spending during the Chinese New Year holiday is set to surge, with foreign travellers, primarily from Chinese-speaking nations, contributing 28.4 billion baht. The Tourism Authority of Thailand (TAT) attributes this 29% year-on-year revenue growth, which spans from February 8 to 16, to the visa-free policy for Chinese and Taiwanese tourists. TAT Governor…

  • Thailand News

    Majority of Thailand’s national parks to close for periodical hiatus

    Tourism Authority of Thailand (TAT) announced the seasonal closure of 134 out of 156 national parks, giving tourists and local visitors a heads-up. The annual shutdown, managed by the National Park Office under the Department of National Parks, Wildlife and Plant Conservation (DNP), is a strategic move aimed at steering Thailand towards sustainable environmental management. With closures differing across parks…

  • Thailand News

    Thailand launches safety initiative to lure back tourists

    In a bid to allure international tourists, the Tourism Authority of Thailand (TAT) rolled out its Thais Always Care project, a beacon of safety and hospitality in the heart of the famed Amazing Thailand campaign. TAT Governor Thapanee Kiatphaibool unveiled the initiative, underlining its core ethos – the Land of Care. “Thais Always Care is more than just a slogan,…

  • Thailand News

    Thailand to boost tourism to drive economic growth

    The Tourism Authority of Thailand (TAT) is on a mission to stimulate tourism, focusing on boosting revenue in 55 secondary provinces by a staggering 20%, aiming for a grand total of 91 million trips this year. This ambitious goal, however, falls short of the mark for key provinces. For the first nine months of the previous year, the 55 secondary tourism…

  • Thailand News

    Chinese tourists search for new experiences in Thailand

    Tourism Authority of Thailand (TAT) reveals that travel trends of Chinese tourists have shifted, no longer visiting Thailand in large tour groups. Data from the TAT and ATTA roadshow to China 2023 revealed a seismic shift towards independent and small-group travel, with groups of six to eight stealing the show. Nonglux Yooyendee, the director of TAT’s Shanghai office disclosed that…

  • Thailand News

    Scandinavian Airlines increase flight frequencies to Thailand

    The Tourism Authority of Thailand (TAT) unveiled a soaring surge in flights from Scandinavian cities, transforming Thailand into a must-visit destination. Leading the charge is Norse Atlantic Airways, stealing the limelight with its announcement of an extended direct Oslo-Bangkok service for both the summer 2024 and winter 2024/2025 seasons. Get ready for a thrilling ride as they unleash twice-weekly flights…

  • Thailand News

    The White Lotus blooms with new A-listers for season 3 set in Thailand (video)

    HBO‘s The White Lotus announced yet another stunning A-list cast for its highly anticipated third season set in Thailand. Parker Posey, Jason Isaacs, Leslie Bibb, Michelle Monaghan, Dom Hetrakul, and Tayme Thapthimthong are set to join the gripping comedy-drama, promising an explosive mix of talent and intrigue. Season one’s Natasha Rothwell is making a comeback, reprising her Emmy-nominated role as…

  • Thailand News

    Hat Yai: 760 million baht profit predicted from New Year festivities

    Tourism Authority of Thailand (TAT) forecasts a staggering 760 million baht windfall for Hat Yai during the upcoming New Year holiday period. Nongyao Jirundon, the TAT’s Hat Yai office director, predicts an unprecedented surge in arrivals from both foreign and domestic tourists between December 30 and January 1. The city is already buzzing with excitement, especially with the influx of…

  • Thailand News

    Thailand tourism: 10 provinces elevated to first tier attractions

    Tourism Authority of Thailand (TAT) has handpicked 10 second-tier provinces to be promoted as first-tier tourist hotspots on December 26. This strategic initiative, concocted in collaboration with the Thai Chamber of Commerce and the Board of Trade of Thailand, is set to revolutionise the tourism landscape. The chosen provinces, brimming with untapped potential, include Phrae, Lampang, Nakhon Sawan, Nakhon Phanom,…

  • Thailand News

    Thailand Winter Festival fuels tourism boom

    Thailand‘s vibrant cultural tapestry, woven with ancient traditions and modern spectacles, is driving a tourism surge, with the Thailand Winter Festival taking the spotlight as the grand finale of 2023. The Tourism Authority of Thailand (TAT) wrapped up the year with a dazzling Thailand Winter Festival, featuring five cultural extravaganzas, including a Colorful Canals promotion for the mesmerising Loy Krathong…

  • Thailand News

    Phuket paradise beckons: TAT teams up with Saudia Airlines for tourism extravaganza

    The Tourism Authority of Thailand (TAT) has joined forces with Saudia Airlines, setting their sights on a jaw-dropping target of 300,000 arrivals and a staggering 27.68 billion baht in revenue. TAT Governor Thapanee Kiatphaibool revealed ambitious plans after a high-stakes meeting in Riyadh with Saudia Airlines bigwigs. Thapanee disclosed discussions that could make this a game-changer for Saudi tourists seeking…

  • Thailand News

    Thai tourism boom: 9,000 Chinese flock to Bangkok for game-changing conference

    Thailand played host to a jaw-dropping 9,000 Chinese entrepreneurs, propelling the country into the limelight as the ultimate business and leisure destination. Amid the glitz and glamour of Bangkok’s Queen Sirikit National Convention Centre, the Tourism Authority of Thailand (TAT) held a conference on agricultural products and technology. Chinese agricultural and technology experts, as well as economic professionals, attended the…

  • Thailand News

    Bangkok’s Red Cross Fair at Lumpini: Where the fun never ‘cross’-es the deadline

    The renowned Red Cross Fair, held at Lumpini Park, Bangkok, is still going strong after it kicked off on December 8. Don’t miss out on the fun and frolics before the fair ends on December 18. A golden location within the event sees vendors bidding for the best spots. With a theme of Joyful Happiness at the Place of Giving,…

  • Thailand News

    Green dreams soar as TAT’s ESG extravaganza takes flight with Air Canada’s Bangkok bonanza

    In a display of environmental commitment, the Tourism Authority of Thailand (TAT) rolled out the green carpet for 48 jet-setting delegates at the Air Canada Asia Pacific Sales Summit. The Royal Orchid Sheraton Hotel and Towers, nestled on the majestic Bangkok riverside, hosted this groundbreaking ESG activity in Thailand, marking the triumphant return of Air Canada’s Bangkok-Vancouver service on December…

  • Thailand News

    Chao Phraya cruise operators slash prices as tourism battles slowdown

    Chao Phraya cruise operators are keeping prices level due to sluggish tourism and high competition. While tourism is taking its time to recover, business-oriented charters are sailing towards a stronger comeback. Poowadee Kunpalin, Vice-President of the Chao Phraya River Tourism Association, talks about the resurgence. “Business travellers, especially from South Korea and European countries, are leading the charge. These high…

  • Pattaya News

    Mekong momentum: Nakhon Phanom’s new bike lane sets sail for tourism boost

    In Nakhon Phanom, a new initiative has been launched to boost tourism along the scenic Mekong River. The local municipality has collaborated with the Tourism Authority of Thailand (TAT) to introduce a Bike Lane Tunnel, an innovative attraction that’s set to captivate tourists throughout December. This project was announced to the public yesterday, December 7. The Bike Lane Tunnel, a…

  • Thailand News

    Thailand’s tourism tango: TAT’s mixed bag predicts foreign tourist influx but warns of a 400 billion baht revenue remix

    The Tourism Authority of Thailand (TAT) released a mixed bag of updates, hinting at a potential foreign tourist surge but cautioning about a colossal revenue shortfall of 400 billion baht. TAT Governor Thapanee Kiatphaibool revealed that Thailand hosted 25.8 million foreign tourists from January to November this year, inching close to the 27 million target. However, with the high season…

  • Thailand News

    Thailand tourism suffers as Chinese visitor target falls short

    Thailand‘s anticipated tally of Chinese visitors for this year has been downgraded to between 3.4 million and 3.5 million, falling short of the target set by the Tourism Authority of Thailand (TAT). This comes despite the implementation of a visa-free scheme aimed at luring Chinese tourists. Before the pandemic wreaked havoc in 2019, China played a pivotal role in Thailand’s…

  • Business News

    Tourist turmoil: Thailand grapples with 10,000 unexpected Israeli guests amid conflict aftermath

    Thailand is currently hosting approximately 10,000 Israeli tourists, a situation that arose due to the recent Israel-Gaza conflict. The country’s Tourism and Sports Ministry is monitoring the effects of this situation on its tourism sector. Sudawan Wangsuphakijkosol, Tourism and Sports Minister stated that while numerous airlines have suspended flights between Thailand and Israel, El Al Airlines, Israel’s national airline, has…

  • Tourism News

    TAT’s the spirit: E-book showcasing Thailand’s spiritual sites to boost faith-based tourism

    The Tourism Authority of Thailand (TAT) has sponsored an e-book titled Connecting to Spiritual Thailand: A Guide to 60 Powerspots, which showcases 60 lesser-known spiritual sites in Thailand, reflecting the country’s rich cultural and religious diversity. The e-book has been crafted in response to the global rise in faith-based tourism, which is projected to triple in economic value over the…

  • Business News

    Thai tourism aims sky-high: 3 trillion baht revenue target unveiled

    The Thai tourism and sports minister announced an ambitious new target for foreign tourism revenue: an unprecedented 3 trillion baht. The minister, Sudawan Wangsuphakijkosol, revealed the goal, which marks a considerable increase from the 1.9 trillion baht recorded in 2019, is part of a broader strategy to position the nation as a leading hub for sports and entertainment. Sudawan acknowledged…

  • Tourism News

    Tourism Authority of Thailand eyes sustainable green strategy

    The Tourism Authority of Thailand (TAT) has revealed its renewed commitment to promote the country as a ‘sustainable destination’, championing environmental conservation. TAT’s Governor, Thapanee Kiatphaiboon, unveiled this green strategy, aiming to familiarise international travellers with Thailand’s proactive stance towards embracing global sustainability trends. Thailand, known for its vibrant culture, exotic cuisine, and picturesque landscapes, is now determined to enhance…

  • Thailand News

    Tourism’s thrilling twist: Thapanee takes the helm at TAT

    A new chapter unfolds in Thailand’s tourism sector as Thapanee Kiatphaiboon, the former Deputy Governor for Tourism Products and Business, steps into the esteemed role of Governor of the Tourism Authority of Thailand (TAT) today. An individual renowned for her innovative leadership and technology acumen, Thapanee’s work has significantly contributed to the development and promotion of Thailand’s tourism industry. During…

  • Tourism News

    Thai government considers visa system revamp to boost tourism revenue

    A major revamp of the visa system is presently under deliberation by the Thai government and the Tourism Authority of Thailand (TAT). The amendments are anticipated to augment revenue generated from vital tourism markets like India and China. The call to review the visa system originated from the Ministry of Foreign Affairs. They acted in response to many complaints from…

  • Press Room

    Thailand elevates health and wellness tourism to global excellence with exclusive trade meet

    The Tourism Authority of Thailand (TAT) is proud to announce a significant step forward in advancing Thai health and wellness tourism through the Amazing Thailand Health and Wellness New Chapters New Experience Exclusive Trade Meet 2023. This prestigious event, hosted at the Conrad Bangkok Hotel on 24th July, aims to connect health and wellness representatives from all over the world…

  • Pattaya News

    International influencers invited to bolster Thai tourism in TAT initiative

    In a move to bolster the nation’s tourism industry, the Tourism Authority of Thailand (TAT) held a lively event over the previous extended Mother’s Day holiday weekend, extending an invitation to notable international influencers. Write Your Own Amazing New Chapter was the title chosen for the event that took place over five days, from August 9 to August 13. The…

  • Tourism News

    Thailand targets long-haul tourists with new US, Saudi Arabia offices

    In an effort to boost tourists visiting, Thailand‘s government will be establishing additional tourism offices in the United States and Saudi Arabia, stated the deputy spokeswoman Rachada Dhnadirek. The proposition comes as part of a refreshed approach to meet international market demands, as directed by Prime Minister Prayut Chan-o-cha. The Tourism Authority of Thailand (TAT) is now concentrating on attracting…

  • Tourism News

    TAT and EVA Air sign LOI to jointly promote Thai tourism

    The Tourism Authority of Thailand (TAT) and EVA Airways Corporation signed a Letter of Intent (LOI) to cooperate in the promotion of Thailand’s tourism for the mutual benefit of the two parties, which will see EVA Air’s global route network used to boost visitor numbers from key worldwide markets to the kingdom. Yuthasak Supasorn, TAT Governor, said… “Together, TAT and…