Tourism Authority of Thailand
- Thailand News
Thai-riffic partnership: Wego and TAT soar for fourth year running
Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), unveils its continued collaboration with the Tourism Authority of Thailand (TAT) for the fourth consecutive year. Together, Wego and TAT are set to spotlight Thailand’s unmatched allure as a top-tier travel destination. Building upon the triumphs of their past ventures, Wego and the Tourism Authority of…
- Thailand News
TAT to launch Nihao Festival in October to woo Chinese tourists
To captivate the hearts of Chinese tourists, the Thailand Tourism Authority (TAT) has unveiled a month-long extravaganza, the Nihao Festival, set to take place for the entire month of October. Governor Thapanee Kiatphaibool announced the grand scheme yesterday, aiming to entice holidaymakers during China’s National Day Golden Week, renowned for its bustling travel fervour. The festivity will unfurl across Bangkok’s…
- Thailand News
Klook and TAT join forces to revolutionise Thailand tourism
The Tourism Authority of Thailand (TAT) and Klook, Asia’s premier platform for travel experiences, have inked a deal to supercharge the kingdom’s allure. TAT Governor Thapanee Kiatphaibool expressed the perfect timing for this collaboration, highlighting their shared goals of promoting Thailand as a top tourist destination. “We have set our goals to collaborate and create comprehensive joint marketing with Klook…
- Thailand News
Sanam Luang Songkran bash smashes records
Tourism Authority of Thailand (TAT) declared the recent Songkran celebrations at Sanam Luang in Bangkok a resounding success, drawing in a staggering 784,000 participants. TAT Governor Thapanee Kiatphaibool shared the triumphant news at a press conference, unveiling the splashing success of the Maha Songkran World Water Festival 2024. The vibrant celebrations, spanning from April 11 to 15 on Rajdamnoen Klang…
- Thailand News
Thailand soft-power: ASEAN + India shoppers to boost tourism
The Tourism Authority of Thailand (TAT) has unveiled the ASEAN + India Shoppers in Thailand campaign, enticing tourists to choose their top Thai soft-power element while scoring shopping vouchers. Running from April 29 to June 15, this initiative spearheaded by TAT Governor Thapanee Kiatphaibool aims to transform Thailand into a regional tourism hotspot while showcasing its cultural prowess. “This initiative…
- Thailand News
Air Canada and TAT amp up Vancouver to Bangkok flights
Air Canada, in collaboration with the Tourism Authority of Thailand (TAT), is ramping up its seasonal Vancouver to Bangkok flights. In partnership with TAT, the Canadian airline powerhouse, a founding member of the Star Alliance network, has announced the eagerly anticipated return of its Vancouver to Bangkok service. Kicking off earlier than ever on October 27, this strategic move comes…
- Thailand News
Foreign tourists flock to Thailand, boosting economy
Foreign tourists in Thailand reached 9.4 million in the initial quarter of this year, pouring an estimated 454.6 billion baht (US$12.4 billion) into the national economy through their expenditure, as disclosed by the Tourism and Sports Ministry. This year, the Southeast Asian nation is setting its sights on an ambitious goal of 40 million tourists, almost equal to the pre-Covid-19 pandemic…
- Business News
True Corporation partners with TAT to boost Thailand tourism
True Corporation, in partnership with the Tourism Authority of Thailand (TAT), has rolled out the True Nationwide, For Everyone initiative, aiming to offer benefits and privileges to both Thai and international tourists throughout their travel journey. This initiative aligns with the government’s strategy to establish Thailand as a major tourism hub by 2024, aiming to generate over 3 trillion baht…
- Thailand News
Survey reveals Thailand tourists spending habits and preferences
Teerasil Tapen, the deputy governor for digital R&D at the Tourism Authority of Thailand (TAT), unveiled startling statistics from an agency survey of 30,054 tourists last year. The findings revealed a surge in individual travellers’ spending, with an average expenditure of 50,900 baht per trip, marking an increase from pre-pandemic figures, said Teerasil. “Accommodation expenses surged to 23,518 baht per…
- Thailand News
Thailand’s tusker turnaround: TAT teams up with WWF for elephant-friendly travels
In a bid to promote responsible tourism and protect Thai elephants, the Tourism Authority of Thailand (TAT) continues to pledge unwavering support to the World Wide Fund for Nature (WWF) Thailand and its Travel Ivory Free initiative. This collaborative effort aims to combat the illegal ivory market by encouraging travellers to refrain from purchasing ivory items during their visits. Recently,…
- Thailand News
Thailand’s thriving Muslim tourism boom with mosque tour
In a bid to elevate Thailand to the zenith of the Global Muslim Tourism Index (GMTI), the Tourism Authority of Thailand (TAT) teamed up with key figures like Imam Mathanarat Vacharapisut from the Haroon Mosque and the Islamic Committee of Bangkok to revolutionise cultural tourism for Muslim travellers. Imam Mathanarat Vacharapisut recently joined forces with Thapanee Kiatphaibool, Governor of TAT, in…
- Thailand News
International Balloon Fiesta 2024 lights up Singha Park Chiang Rai for Valentine’s Day
In a collaborative effort spearheaded by Boonrawd Trading, the Tourism Authority of Thailand, Singha Estate, and Kasikorn Bank, the International Balloon Fiesta 2024 takes flight today, transforming Singha Park Chiang Rai into a haven for couples seeking romance. Pongrat Luangthamrongcharoen, the managing director of Singha Park Chiang Rai, expressed enthusiasm for the event. “The International Balloon Fiesta 2024 is a…
- Thailand News
Thai Cheese Tour unleashes culinary delight across Thailand
In a cheesy twist to the conventional travel experience, the Tourism Authority of Thailand (TAT) kick-started the Thai Cheese Tour 2023-2024 last November. This year-long gastronomic journey, sponsored by TAT, has been spreading the love for Thailand’s burgeoning artisanal cheese industry through an array of pop-up events in tourist hotspots, including Bangkok, Chiang Mai, Phuket, and beyond. What began as…
- Thailand News
Thai tourism makes big sales on livestream event for Chinese visitors
A livestreaming event on February 1, titled Super World Tour BOSS LIVE, orchestrated by Trip.com Group, headquartered in Shanghai, raked in a jaw-dropping 100 million baht in sales within a single day. Tourism and Sports Minister Sudawan Wangsuphakijkosol declared the event a resounding success. “It was successful. Sales surpassed 100 million baht in a day, with more than 20 million…
- Thailand News
TAT holds Amazing Thailand Product event in Indonesia
The Tourism Authority of Thailand (TAT) rolled out the red carpet for the Amazing Thailand Product Update 2024 in Jakarta and Bandung. Aiming to strengthen ties between Thai and Indonesian tourism, this event was more than just a gathering; it was a powerhouse of collaboration. Drawing a crowd of approximately 100 Indonesian tourism wizards in each bustling city, the week-long…
- Business News
Chinese new year holiday expected to boost Thailand’s tourism revenue
Anticipated to reach a staggering 34.4 billion baht, spending during the Chinese New Year holiday is set to surge, with foreign travellers, primarily from Chinese-speaking nations, contributing 28.4 billion baht. The Tourism Authority of Thailand (TAT) attributes this 29% year-on-year revenue growth, which spans from February 8 to 16, to the visa-free policy for Chinese and Taiwanese tourists. TAT Governor…
- Thailand News
Thailand launches safety initiative to lure back tourists
In a bid to allure international tourists, the Tourism Authority of Thailand (TAT) rolled out its Thais Always Care project, a beacon of safety and hospitality in the heart of the famed Amazing Thailand campaign. TAT Governor Thapanee Kiatphaibool unveiled the initiative, underlining its core ethos – the Land of Care. “Thais Always Care is more than just a slogan,…
- Thailand News
Thailand to boost tourism to drive economic growth
The Tourism Authority of Thailand (TAT) is on a mission to stimulate tourism, focusing on boosting revenue in 55 secondary provinces by a staggering 20%, aiming for a grand total of 91 million trips this year. This ambitious goal, however, falls short of the mark for key provinces. For the first nine months of the previous year, the 55 secondary tourism…
- Thailand News
Chinese tourists search for new experiences in Thailand
Tourism Authority of Thailand (TAT) reveals that travel trends of Chinese tourists have shifted, no longer visiting Thailand in large tour groups. Data from the TAT and ATTA roadshow to China 2023 revealed a seismic shift towards independent and small-group travel, with groups of six to eight stealing the show. Nonglux Yooyendee, the director of TAT’s Shanghai office disclosed that…
- Thailand News
Scandinavian Airlines increase flight frequencies to Thailand
The Tourism Authority of Thailand (TAT) unveiled a soaring surge in flights from Scandinavian cities, transforming Thailand into a must-visit destination. Leading the charge is Norse Atlantic Airways, stealing the limelight with its announcement of an extended direct Oslo-Bangkok service for both the summer 2024 and winter 2024/2025 seasons. Get ready for a thrilling ride as they unleash twice-weekly flights…
- Thailand News
Hat Yai: 760 million baht profit predicted from New Year festivities
Tourism Authority of Thailand (TAT) forecasts a staggering 760 million baht windfall for Hat Yai during the upcoming New Year holiday period. Nongyao Jirundon, the TAT’s Hat Yai office director, predicts an unprecedented surge in arrivals from both foreign and domestic tourists between December 30 and January 1. The city is already buzzing with excitement, especially with the influx of…
- Thailand News
Thailand tourism: 10 provinces elevated to first tier attractions
Tourism Authority of Thailand (TAT) has handpicked 10 second-tier provinces to be promoted as first-tier tourist hotspots on December 26. This strategic initiative, concocted in collaboration with the Thai Chamber of Commerce and the Board of Trade of Thailand, is set to revolutionise the tourism landscape. The chosen provinces, brimming with untapped potential, include Phrae, Lampang, Nakhon Sawan, Nakhon Phanom,…
- Thailand News
Thailand Winter Festival fuels tourism boom
Thailand‘s vibrant cultural tapestry, woven with ancient traditions and modern spectacles, is driving a tourism surge, with the Thailand Winter Festival taking the spotlight as the grand finale of 2023. The Tourism Authority of Thailand (TAT) wrapped up the year with a dazzling Thailand Winter Festival, featuring five cultural extravaganzas, including a Colorful Canals promotion for the mesmerising Loy Krathong…
- Thailand News
Phuket paradise beckons: TAT teams up with Saudia Airlines for tourism extravaganza
The Tourism Authority of Thailand (TAT) has joined forces with Saudia Airlines, setting their sights on a jaw-dropping target of 300,000 arrivals and a staggering 27.68 billion baht in revenue. TAT Governor Thapanee Kiatphaibool revealed ambitious plans after a high-stakes meeting in Riyadh with Saudia Airlines bigwigs. Thapanee disclosed discussions that could make this a game-changer for Saudi tourists seeking…
- Thailand News
Bangkok’s Red Cross Fair at Lumpini: Where the fun never ‘cross’-es the deadline
The renowned Red Cross Fair, held at Lumpini Park, Bangkok, is still going strong after it kicked off on December 8. Don’t miss out on the fun and frolics before the fair ends on December 18. A golden location within the event sees vendors bidding for the best spots. With a theme of Joyful Happiness at the Place of Giving,…
- Thailand News
Green dreams soar as TAT’s ESG extravaganza takes flight with Air Canada’s Bangkok bonanza
In a display of environmental commitment, the Tourism Authority of Thailand (TAT) rolled out the green carpet for 48 jet-setting delegates at the Air Canada Asia Pacific Sales Summit. The Royal Orchid Sheraton Hotel and Towers, nestled on the majestic Bangkok riverside, hosted this groundbreaking ESG activity in Thailand, marking the triumphant return of Air Canada’s Bangkok-Vancouver service on December…
- Thailand News
Chao Phraya cruise operators slash prices as tourism battles slowdown
Chao Phraya cruise operators are keeping prices level due to sluggish tourism and high competition. While tourism is taking its time to recover, business-oriented charters are sailing towards a stronger comeback. Poowadee Kunpalin, Vice-President of the Chao Phraya River Tourism Association, talks about the resurgence. “Business travellers, especially from South Korea and European countries, are leading the charge. These high…
- Pattaya News
Mekong momentum: Nakhon Phanom’s new bike lane sets sail for tourism boost
In Nakhon Phanom, a new initiative has been launched to boost tourism along the scenic Mekong River. The local municipality has collaborated with the Tourism Authority of Thailand (TAT) to introduce a Bike Lane Tunnel, an innovative attraction that’s set to captivate tourists throughout December. This project was announced to the public yesterday, December 7. The Bike Lane Tunnel, a…
- Thailand News
Thailand tourism suffers as Chinese visitor target falls short
Thailand‘s anticipated tally of Chinese visitors for this year has been downgraded to between 3.4 million and 3.5 million, falling short of the target set by the Tourism Authority of Thailand (TAT). This comes despite the implementation of a visa-free scheme aimed at luring Chinese tourists. Before the pandemic wreaked havoc in 2019, China played a pivotal role in Thailand’s…
- Business News
Tourist turmoil: Thailand grapples with 10,000 unexpected Israeli guests amid conflict aftermath
Thailand is currently hosting approximately 10,000 Israeli tourists, a situation that arose due to the recent Israel-Gaza conflict. The country’s Tourism and Sports Ministry is monitoring the effects of this situation on its tourism sector. Sudawan Wangsuphakijkosol, Tourism and Sports Minister stated that while numerous airlines have suspended flights between Thailand and Israel, El Al Airlines, Israel’s national airline, has…
