Tourism Authority of Thailand
- Thailand News
Thailand claims best worldwide destination at Irish Travel Awards
Thailand has once again stolen the spotlight on the global tourism stage, clinching the prestigious Best Worldwide Destination title at the Irish Travel Trade Awards (ITTN Awards) 2024. The glittering ceremony, hosted by Irish Travel Trade News, unfolded on November 29 at Dublin’s Clayton Hotel, Burlington, with over 5,000 travel agents casting their votes for excellence in travel and tourism.…
- Thailand News
Grain of truth: Thailand trails Asia in rice yield race
Thailand’s rice yields are significantly lower than other major Asian rice producers, according to Anon Nonsee, Deputy Director General of the Department of Rice. The average rice yield in Thailand is about 400 to 500 kilogrammes per rai (0.16 hectares), far below Vietnam’s 1,000 kilogrammes per rai and China’s 1,000 to 1,200 kilogrammes per rai. While some Thai rice varieties…
- Thailand News
Thailand tourism soars with 28% rise in flight bookings
A notable surge in flight bookings and a 28% increase in ticket reservations to Thailand compared to the previous year indicate a robust upward trend. Key visitor sources include Germany, South Korea, the UK, the United States, Japan, and Russia. Towards the end of this year, the Tourism Authority of Thailand (TAT) anticipates an influx of up to 500,000 foreign…
- Thailand News
Thailand cooking up a global food hub by 2026
Thailand is gearing up to establish itself as a leading global food hub by 2026, with its food trade value projected to exceed 700 billion baht next year. This ambitious goal is largely driven by the private sector’s initiatives to enhance food-related industries and promote gastronomy tourism. Taniwan Koonmongkon, president of the Thai Restaurant Association (TRA), revealed that Thailand’s food…
- Phuket News
Phuket’s tourism set to earn 500 billion baht this year
Phuket’s tourism industry is poised for a financial boom, with anticipated earnings reaching an impressive 500 billion baht this year. The island’s strategic focus on attracting visitors through sports tourism, even during the traditional off-season, is driving this growth, according to the Tourism Authority of Thailand’s (TAT) Phuket office. Director of TAT Phuket, Lertchai Wangtrakuldee highlighted that the island effectively…
- Thailand News
Thai-Cambodia skirmish rumours on Koh Kut debunked
Reports of alleged confrontations between Thai and Cambodian soldiers on Koh Kut have been dismissed by the government as fake news. Despite the rumours, government agencies maintain that the tourism situation on the island remains positive, with visitor numbers surpassing those of previous years, according to Jirayu Houngsub, an adviser to Prime Minister Paetongtarn Shinawatra. Koh Kut, located in Trat…
- Thailand News
EF Ultimate Break partners with Thailand for eco-friendly holidays
EF Ultimate Break, the experiential travel leader for the 18 to 35 crowd, is taking travel to a whole new level of responsibility with its latest initiative, launched in collaboration with the Tourism Authority of Thailand (TAT). Aimed at delivering sustainable, ethically crafted adventures, this new line-up of Thailand tours promises eco-conscious itineraries that will make every traveller feel like…
- Events
Premier League stars tee off in Hua Hin’s inaugural celebrity golf event
October 19 was a rainy day in Hua Hin, but it didn’t make the weekend any less memorable for golf and football fans alike. The inaugural Thailand Celebrity Masters, presented by Orchid Palm Homes, brought together football icons Gary Stevens, Emile Heskey, and Lee Sharpe for a friendly day of golf. Participants had the rare chance to see these English…
- Business News
Central Pattana unwraps festive cheer with finn-tastic partnership
Central Pattana Plc (CPN), Thailand’s retail powerhouse, is teaming up with a host of partners including the Tourism Authority of Thailand (TAT), the Embassy of Finland, Sculptra by Galderma, and Finnair to launch the extravagant The World’s Great Celebration 2025. With a whopping 700 million baht investment, this initiative aims to give Thailand’s economy a festive boost and reinforce its…
- Thailand News
British Airways spreads its wings: Gatwick-Bangkok flights back on
In a move that’s set to soar to new heights, British Airways relaunched its direct flights from London Gatwick to the bustling city of Bangkok. The inaugural flight, BA 2231, took to the skies from Gatwick, yesterday, October 29, making a graceful touchdown at Suvarnabhumi Internationa Airport this afternoon, marking a triumphant return to the Land of Smiles. Tourism Authority…
- Thailand News
TAT outlines creative strategies to boost tourism campaigns
The Tourism Authority of Thailand (TAT) is rolling out creative strategies to boost domestic tourism for the final quarter of 2024. Nithee Seeprae, TAT’s Deputy Governor for Marketing Communications, acknowledged challenges such as economic constraints, household debt, and localised flooding, but reaffirmed their efforts to encourage travel and increase spending. The focus will be on events like the Winter Festival,…
- Sports News
Par-tee with the stars: Thailand Celebrity Masters 2024 golf tournament in Hua Hin
The Thailand Celebrity Masters presented by Orchid Palm Homes is set to tee off on October 19, promising a day of thrilling competition and star-studded action. Held at the award-winning Palm Hills Golf Club in Hua Hin, this prestigious one-day golf tournament promises a unique blend of high-level golf, celebrity guests, and entertainment. Organised by MIMO Events and Siam PGA,…
- Events
TAT’s Journey of Local Co-Creation: A ‘feast’ for the senses
The Tourism Authority of Thailand (TAT) pulled out all the stops with their sensational Journey of Local Co-Creation showcase, offering a tantalising glimpse into Thailand’s rich cultural tapestry. This exclusive event celebrated the success of their Local Co-Creation project, spotlighting the vibrant Ban Sawathi Community in Khon Kaen province and the culinary haven of Ban Nai Nang in Krabi province.…
- Tourism News
Thailand races to attract 10 million more tourists before year-end
Thailand is pulling out all the stops to reclaim its crown as a world-class tourism destination. In a high-profile meeting yesterday, October 3, at the Dusit Thani Bangkok, the Tourism and Sports Ministry, along with the Tourism Authority of Thailand (TAT), unveiled their ambitious plans to attract more tourists to the Land of Smiles. With representatives from TAT’s 74 domestic…
- Events
Thailand’s tourism industry urged to embrace global sustainability standards
The Tourism Authority of Thailand (TAT) in partnership with leading international sustainable tourism organisations, yesterday, September 26 hosted a high-impact seminar titled Action Alert! Accelerating Towards Sustainable Tourism in Thailand at the Avani+ Riverside Hotel, Bangkok. The event was organised to help Thai tourism businesses prepare for the impending environmental regulations set by the European Union, which are expected to…
- Bangkok News
Bangkok travel fair promises to unlock your ‘travel DNA’
Bangkok is buzzing this weekend with the DNA Travel Fair & Festival, where the hottest new trends in Thai tourism are on full display. Running until tomorrow, September 22, at the Queen Sirikit National Convention Centre, this event promises an unforgettable experience for travellers seeking fresh, innovative holiday ideas. Tourism Authority of Thailand (TAT) governor Thapanee Kiatphaibool revealed that the…
- Thailand News
Thailand’s new tourism campaign to generate 800 million baht
The Tourism Authority of Thailand (TAT) unveiled a new initiative to invigorate the country’s tourism sector with the Charming Thailand: 5 Regions event series. Announced by TAT Governor Thapanee Kiatphaibool, this campaign aims to highlight Thailand’s cultural heritage and modern attractions through a series of large-scale events, expected to draw over 147,000 visitors and generate more than 800 million baht…
- Events
Teeing off with the Amazing Thailand Golf Classics 2024 at Royal Lakeside
The Amazing Thailand Travel and Hospitality Golf Classics 2024 teed off in spectacular fashion on September 11 at the Royal Lakeside Golf Course in Chon Buri. The premier golfing event, which blends top-tier sport with world-class hospitality, attracted a stellar line-up of participants, from seasoned golfers to leaders in travel and tourism. Set against the picturesque backdrop of the Royal…
- Thailand News
TAT targets 12.2 million foreign visitors in late 2024
Thailand anticipates a surge in foreign arrivals, targeting 12.2 million visitors in the final four months of 2024. This influx is projected to elevate the annual total to nearly 36 million, generating 1.8 trillion baht in revenue, as reported by the Tourism Authority of Thailand (TAT). According to TAT Governor Thapanee Kiatphaibool, the market’s growth is expected to benefit from…
- Thailand News
Thailand launches inclusive tourism project for disabled and elderly
The Architectural Tour for All People Foundation, in collaboration with the Tourism Authority of Thailand (TAT) and the Network of Wheelchair Architects, launched the Tourism for All project. The initiative is designed to foster inclusive and sustainable tourism, particularly for the elderly, the disabled, and families of wheelchair users. These groups will actively participate in the project, collectively announcing the…
- Thailand News
Music is the food of love for TAT festival in Hat Yai this weekend
The Tourism Authority of Thailand (TAT) is rolling out the red carpet for a spectacular celebration of art, music, and culture in southern Thailand with the HATYAI OUTLOUD festival. Scheduled from August 30 to September 1, this vibrant event will light up the Robinson Department Store parking lot and the Sino-European Building Sai 1 on Niphat Uthit 1 Road in…
- Tourism News
Thailand’s ‘Nihao Month’ set to woo Chinese tourists
Thailand is pulling out all the stops to lure Chinese tourists back in droves with the launch of its ambitious Nihao Month campaign. With a staggering target of attracting 8 million Chinese visitors by the end of the year, the Tourism Authority of Thailand (TAT) is betting big on a series of irresistible promotions and star-studded events. Since the beginning…
- Tourism News
Thailand’s tourism boom: Revenue set to soar to 2.8 trillion baht
Hold onto your sun hats! Thailand’s tourism sector is on the brink of a massive surge in the latter half of the year, with an eye-popping revenue forecast of 1.46 trillion baht. That’s set to push the annual total to a whopping 2.8 trillion baht—up a staggering 25% from last year, according to the Tourism Authority of Thailand (TAT). The…
- Thailand News
Ministry serves up a vote: Help ‘dish’ out Thailand’s best local eats
The Ministry of Culture has called upon the public to vote for Thailand’s best local food in a new initiative aimed at preserving and promoting indigenous cuisine while boosting its economic value. Culture Minister Sudawan Wangsuphakijkosol announced yesterday, August 4, that the nation’s culinary heritage is a significant cultural asset that embodies Thai identity. The ministry launched the Thailand Best…
- Thailand News
TAT, TikTok, and Klook Thailand launch incredible travel contest
The Tourism Authority of Thailand (TAT) has teamed up with TikTok Thailand and Klook Thailand to launch the Amazing Thailand Passion Ambassador initiative. Tourists and content creators are invited to share their unforgettable Thailand travel videos for a chance to win amazing prizes. TAT Governor Thapanee Kiatphaibool stated that this initiative supports the policy of the Minister of Tourism and…
- Thailand News
Rev your engines: The ultimate motorcycle tour in Thailand
The Tourism Authority of Thailand (TAT) and Royal Enfield have teamed up to put the Land of Smiles on the map as a premier destination for motorcycle enthusiasts. The Royal Enfield Amazing Thailand Ride, which began its inaugural tour from July 18 to 23, promises an adventure like no other, showcasing the country’s rich cultural tapestry and stunning landscapes. Nithee…
- Economy News
Thailand’s national holidays set to generate 18.3 billion baht
National holidays in Thailand this month are expected to boost tourism revenue significantly, with projections indicating 18.3 billion baht from five million domestic trips, as reported by the Tourism Authority of Thailand (TAT). The momentum in domestic tourism showed strong performance during the recent Buddhist holidays, Asarnha Bucha Day and Khao Phansa (Buddhist Lent), and is anticipated to continue through…
- Thailand News
Butterbear to boost Thai tourism, targets 10% of Chinese fans
Butterbear, a beloved mascot in Thailand, will soon serve as a new presenter for Thai tourism, targeting to attract at least 10% of its one million Chinese fans to engage in tourism activities within the country. The Tourism Authority of Thailand (TAT) aims to draw eight million arrivals from the Chinese outbound market, which is estimated to reach 130 million…
- Thailand News
TAT unveils 2025 plan to boost tourism
Tourism Authority of Thailand (TAT) unveiled its 2025 marketing plan to revitalise Thai tourism. The annual TAT Strategic Direction conference was a star-studded affair, featuring Thailand’s Minister of Tourism and Sports H.E. Sermsak Pongpanit, and TAT’s Chairperson of the Board Natthriya Thaweevong. TAT Governor Thapanee Kiatphaibool declared that recognising 2025 as another challenging year, TAT will be putting its best…
- Thailand News
Japanese tourists to flock to Thailand despite economic woes
To revive tourism, the Tourism Authority of Thailand (TAT) unveiled dynamic strategies to draw Japanese tourists back to the Land of Smiles. Despite the yen’s depreciation, TAT Tokyo Office Director Kajorndet Apichartrakul remains optimistic about reversing the deficit in tourist numbers with Japan. Last year, 995,000 Thai tourists visited Japan, while only 804,000 Japanese tourists came to Thailand, resulting in…
