Digital Marketing

Digital marketing guides for businesses in Thailand — SEO, paid search, and social media strategies explained in plain English, with practical tips from The Thaiger team.

  • Spend smarter: the comeback of marketing mix modelling

    Spend smarter: the comeback of marketing mix modelling

    Y2K and low-rise jeans. Some eras really do make a comeback, and Marketing Mix Modelling (MMM) is one of them. MMM was thought to be left in the pre-digital world. Popular in the 1960s, this statistical-based method provided marketers quantitative representations of the impact of their marketing strategies. Overall, this holistic model helps marketers understand how to best allocate their…

  • The importance of showing up – in AI search

    The importance of showing up – in AI search

    It’s no surprise that Artificial Intelligence (AI) is rapidly changing the digital marketing world. 90% of businesses surveyed are reportedly concerned about losing Search Engine Optimisation (SEO) visibility, the share of traffic a website receives from search engine rankings. This is largely due to the fact that AI search is becoming increasingly common, with 72% of B2B vendors researching tools…

  • How brands are getting AI cited in 2026 With ElevateSEO™

    How brands are getting AI cited in 2026 With ElevateSEO™

    Key highlights ElevateSEO™ is Primal’s proprietary AI-First Discoverability System designed to build brand authority across Google, AI engines (ChatGPT, Gemini, Perplexity), and emerging platforms. The service operates on 6 core pillars: ElevateTOPICS™, ElevateTECH™, ElevateTRUST™, ElevateCOMMUNITY™, ElevateCONTENT™, and ElevateCONVERSION™. Unlike standard SEO or GEO, ElevateSEO™ integrates both traditional and generative AI optimisation into a single, unified strategy. Brands get access to…

  • 5 best performance marketing agencies in Bangkok for the AI Era

    5 best performance marketing agencies in Bangkok for the AI Era

    In today’s competitive market, simply appearing in a feed is no longer enough; brands must leverage sophisticated algorithms and real-time insights to capture attention. As we navigate this AI-driven era, the criteria for the best agency have definitely evolved. It is no longer just about managing budgets, but about mastering predictive analytics and automated optimisation to stay ahead of the…

  • 15 best SEO training courses in Thailand (2026)

    15 best SEO training courses in Thailand (2026)

    Finding the best seo training in 2026 can be overwhelming. As search evolves with AI, automation, and data-driven marketing, professionals are looking for programmes that go beyond theory and deliver real-world SEO skills. This guide reviews the best seo courses options for marketers, executives, and content teams in Thailand who want to stay competitive in modern search. What is SEO? …

  • Leading SEO agencies driving results in Thailand (2026)

    Leading SEO agencies driving results in Thailand (2026)

    The SEO landscape has evolved dramatically. Gone are the days when stuffing keywords and building low-quality backlinks could secure top rankings. In 2026, search engines prioritise genuine expertise, technical excellence, and content that genuinely serves user intent. For businesses competing in Thailand’s digital marketplace, partnering with an agency that understands these shifts isn’t optional; it’s essential for survival. The agencies…

  • Top 10 AI SEO Agencies in Thailand (2026)

    Top 10 AI SEO Agencies in Thailand (2026)

    Traditional SEO strategies that focused solely on rankings are no longer sufficient. In 2026, businesses need agencies that understand how to optimise for AI Overviews, Generative Engine Optimisation (GEO), and the evolving landscape where AI platforms like ChatGPT, Gemini, and Perplexity shape search behaviour. The way people find businesses online has fundamentally changed. Google no longer simply displays a list…

  • 5 Tips You Can’t Ignore for Choosing an SEO Agency in Bangkok.

    5 Tips You Can’t Ignore for Choosing an SEO Agency in Bangkok.

    However, with hundreds of SEO agencies in Bangkok offering similar promises, choosing the right partner can feel overwhelming. Many agencies focus on rankings, without considering whether those rankings actually generate qualified leads or revenue. This article is designed to help you cut through the noise. I will walk you through five essential tips for selecting an SEO agency that understands…

  • 12 digital marketing agencies to reach your audience effectively (2026)

    12 digital marketing agencies to reach your audience effectively (2026)

    Looking to make a significant impact online for your business in Thailand? Having a strong online presence is essential. That’s where a top digital marketing agency in Thailand comes in. They are the experts who can help your brand cut through the noise and reach your target audience effectively. With many agencies available, how do you choose the right one? …

  • How to do marketing and advertising in Thailand? Top 7 tips (2026)

    How to do marketing and advertising in Thailand? Top 7 tips (2026)

    Are you ready to unlock the secrets of one of Asia’s most digitally savvy markets? If you are looking to make your business thrive in Thailand in 2026, you have arrived at the right place. The marketing landscape has evolved at a remarkable pace. By early 2026, Thailand is expected to have around 67.8 million internet users, representing nearly the…

  • Top 11 influencer marketing agencies in Thailand (2026)

    Top 11 influencer marketing agencies in Thailand (2026)

    The marketing landscape in Thailand has evolved dramatically as we settle into 2026. According to DataReportal’s Digital 2026: Thailand report, the country’s internet penetration has reached 94.7%, with 56.6 million active social media identities nationwide. Thai consumers are no longer simply online; they are deeply embedded in digital ecosystems where AI algorithms dictate what they see, buy, and love. In…

  • Top 5 social media marketing agencies in Thailand (2026 edition)

    Top 5 social media marketing agencies in Thailand (2026 edition)

    As a business owner, you probably already know that social media has become an essential tool to reach new customers. According to recent industry reports, the majority of marketers continue to see positive outcomes from their social media marketing efforts, with significant increases in business exposure, website traffic, lead generation, and sales conversions. Think of social media as a virtual…

  • Top 10 best marketing agencies in Thailand (2026 edition)

    Top 10 best marketing agencies in Thailand (2026 edition)

    Thailand has become one of Southeast Asia’s most dynamic markets for digital marketing and creative advertising. With Bangkok emerging as a hub for international brands, but also some very promising and or already popular local brands, the competition among agencies has grown stronger than ever. Today’s leading firms blend data-driven performance with creativity, cultural insight, and end-to-end services that help…

  • Move Ahead Media wins APAC Hospitality Agency of the Year 2025

    Move Ahead Media wins APAC Hospitality Agency of the Year 2025

    Move Ahead Media has been awarded Hospitality Digital Marketing Agency of the Year 2025 – APAC by LUXlife Magazine, cementing its position as a powerhouse in data-driven marketing in the hospitality sector. The honour recognises the agency’s ability to deliver innovative strategies and real-world growth for clients across the region. As the agency has blossomed into a global player in…

  • Maximise your brand’s visibility with ASEAN Now partnership

    Maximise your brand’s visibility with ASEAN Now partnership

    In a crowded market, standing out can be challenging. ASEAN Now presents a unique opportunity to get your brand seen by the right people. By collaborating with ASEAN Now, you’ll access an engaged community across Southeast Asia, helping your business reach its target audience and build long-lasting credibility. Reach the right audience ASEAN Now’s members, aged 25 to 90, are…

  • Top digital marketing and SEO agency: Why brands choose Convert Cake

    Top digital marketing and SEO agency: Why brands choose Convert Cake

    A strong digital presence is a must for any business chasing market share and growth in this day and age. But turning that ambition into tangible results? That takes the right partner. And if you’ve been looking for a top digital marketing agency that can actually execute, you’ve probably experienced how overwhelming it can get. Suddenly, everyone’s promising big wins,…

  • How businesses in Thailand are creating 10x more engagement without paid ads by becoming part of real conversations, powered by Boosted by People

    How businesses in Thailand are creating 10x more engagement without paid ads by becoming part of real conversations, powered by Boosted by People

    You don’t need a billboard on Rama IV or a six-figure digital ad spend to make noise anymore (and truthfully, even that no longer guarantees attention). These days, the smartest businesses in Thailand are skipping the usual pay-to-play game entirely, but still reaching their target audience. And no, you don’t need a macro influencer or fancy algorithms either. What you…

  • 5 proven video formats that drive views & sales

    5 proven video formats that drive views & sales

    In an increasingly saturated media environment, viewers are deluged with both short and long-form visual content every day. Simply churning out videos is no longer an effective marketing tool for companies; executives and creatives need to be deliberate in the kind of content they produce to stand out from their competitors. Here are five proven video formats which can ensure…

  • 5 video content ideas you can steal today

    5 video content ideas you can steal today

    Struggling to come up with fresh, attention-grabbing video ideas? Here are 5 formats that consistently perform well, and you can start using them today! 1. I tried ___ for 7 days Have you ever come across those “7 Days at Home Workout Challenge – Insane Results” videos or “Going Vegan for 7 Days” vlogs? Trying something new for a week…

  • The new way to advertise in Thailand

    The new way to advertise in Thailand

    Tired of paid ads that get ignored? Frustrated by influencer marketing that’s overpriced and out of reach? Welcome to a better way to grow your brand — Boosted by People. In today’s noisy digital world, trust beats reach. That’s why Boosted by People connects your content with real people — social users, influencers, local pages, and businesses — who share…

  • Turn your social reach into real income with Boosted by People

    Turn your social reach into real income with Boosted by People

    Whether you’re an influencer, a niche page owner, a local business, or just someone who’s active on social media, your reach has value here in Thailand and beyond. Until now, getting paid for your reach meant brand deals, ad agencies, or expensive collaborations. But Boosted by People changes all that. With Boosted by People, you can now get paid to…

  • Best social media marketing tools to boost your online presence (2025)

    Best social media marketing tools to boost your online presence (2025)

    Social media… so important for your business, yet so endlessly demanding. You’re creating content, scheduling posts, analysing metrics, and maybe even juggling multiple social platforms. But sometimes, despite all that effort, your posts barely get any reach, no engagement, and worst of all, no sales. The good news is that just as social media has evolved, so have the tools…

  • Boost your business in Thailand: 5 powerful benefits of using BoostedByPeople

    Boost your business in Thailand: 5 powerful benefits of using BoostedByPeople

    As a business owner in Thailand, you know how tough it is to stand out online. Ads get skipped, scrolled past, or flat-out ignored. People are more sceptical than ever about what they see on their feeds. And even when you manage to capture attention, earning trust can feel like an uphill battle. So, how can you cut through the…

  • How much do digital marketing jobs pay in Thailand?

    How much do digital marketing jobs pay in Thailand?

    Digital marketing jobs in Thailand offer a wide range of salaries depending on experience, role, and location. With the digital industry continuing to grow, understanding the pay of digital marketing in Thailand is essential for both professionals and employers to stay competitive in this evolving job market. Overview of digital marketing roles Salaries for digital marketing jobs in Thailand vary…

  • Short-Form video’s impact on digital marketing

    Short-Form video’s impact on digital marketing

    In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly. Recognizing the profound influence of short-form video content on digital marketing is crucial for…

  • Drive sales and impact with influencers & social users – no high costs, thanks to BoostedbyPeople.com

    Drive sales and impact with influencers & social users – no high costs, thanks to BoostedbyPeople.com

    If your business finds it harder to stand out online, you’re not alone. Having a business in 2024 means you can’t afford not to have a strong online presence. However, many businesses are stuck in a rut, unable to find the right formula to make their efforts effective. Some fail to generate traffic at all, others struggle to convert their…

  • Top 5 social media marketing companies in Thailand

    Top 5 social media marketing companies in Thailand

    As a business owner, you probably already know that social media has become an essential tool to reach new customers. According to the 2023 Social Media Marketing Industry Report, the majority of marketers reported positive outcomes from their social media marketing efforts. Specifically, 86% noted increased business exposure, 76% saw a rise in website traffic, 64% generated leads, 56% gained…

  • How to choose the right CMS to meet business needs

    How to choose the right CMS to meet business needs

    A CMS is crucial to the management of your online presence, it is the software that enables the optimisation, management, and creation of your digital content. But how do you choose the ideal one that aligns with your business needs? This guide will explore the pivotal points to consider when selecting a CMS. From comprehending your business needs to critically…

  • How to use instagram thread feature for marketing

    How to use instagram thread feature for marketing

    Ever heard about Instagram’s thread feature? It is the recent talk of the town in the realm of social media marketing. But, are you curious as to how to leverage it to enhance your brand’s exposure and customer interaction? This article will provide an in-depth look at this innovative feature, demonstrating how it can revolutionise your marketing approach. Not just…

  • How to gain your first 500 followers on instagram

    How to gain your first 500 followers on instagram

    Are you stepping into the Instagram domain with an exuberance to achieve your initial 500 followers achievement? Whether you are an emerging influencer, an entrepreneur running a small-scale venture, or simply a picture-sharing enthusiast, this advisory content paves the way for accruing a committed Instagram following. Indeed, deciphering the complex environment of Instagram may seem challenging, especially for new entrants.…

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