Tourism Authority of Thailand
- Business News
Thai tourism aims sky-high: 3 trillion baht revenue target unveiled
The Thai tourism and sports minister announced an ambitious new target for foreign tourism revenue: an unprecedented 3 trillion baht. The minister, Sudawan Wangsuphakijkosol, revealed the goal, which marks a considerable increase from the 1.9 trillion baht recorded in 2019, is part of a broader strategy to position the nation as a leading hub for sports and entertainment. Sudawan acknowledged…
- Tourism News
Tourism Authority of Thailand eyes sustainable green strategy
The Tourism Authority of Thailand (TAT) has revealed its renewed commitment to promote the country as a ‘sustainable destination’, championing environmental conservation. TAT’s Governor, Thapanee Kiatphaiboon, unveiled this green strategy, aiming to familiarise international travellers with Thailand’s proactive stance towards embracing global sustainability trends. Thailand, known for its vibrant culture, exotic cuisine, and picturesque landscapes, is now determined to enhance…
- Thailand News
Tourism’s thrilling twist: Thapanee takes the helm at TAT
A new chapter unfolds in Thailand’s tourism sector as Thapanee Kiatphaiboon, the former Deputy Governor for Tourism Products and Business, steps into the esteemed role of Governor of the Tourism Authority of Thailand (TAT) today. An individual renowned for her innovative leadership and technology acumen, Thapanee’s work has significantly contributed to the development and promotion of Thailand’s tourism industry. During…
- Tourism News
Thai government considers visa system revamp to boost tourism revenue
A major revamp of the visa system is presently under deliberation by the Thai government and the Tourism Authority of Thailand (TAT). The amendments are anticipated to augment revenue generated from vital tourism markets like India and China. The call to review the visa system originated from the Ministry of Foreign Affairs. They acted in response to many complaints from…
- Press Room
Thailand elevates health and wellness tourism to global excellence with exclusive trade meet
The Tourism Authority of Thailand (TAT) is proud to announce a significant step forward in advancing Thai health and wellness tourism through the Amazing Thailand Health and Wellness New Chapters New Experience Exclusive Trade Meet 2023. This prestigious event, hosted at the Conrad Bangkok Hotel on 24th July, aims to connect health and wellness representatives from all over the world…
- Pattaya News
International influencers invited to bolster Thai tourism in TAT initiative
In a move to bolster the nation’s tourism industry, the Tourism Authority of Thailand (TAT) held a lively event over the previous extended Mother’s Day holiday weekend, extending an invitation to notable international influencers. Write Your Own Amazing New Chapter was the title chosen for the event that took place over five days, from August 9 to August 13. The…
- Tourism News
Thailand targets long-haul tourists with new US, Saudi Arabia offices
In an effort to boost tourists visiting, Thailand‘s government will be establishing additional tourism offices in the United States and Saudi Arabia, stated the deputy spokeswoman Rachada Dhnadirek. The proposition comes as part of a refreshed approach to meet international market demands, as directed by Prime Minister Prayut Chan-o-cha. The Tourism Authority of Thailand (TAT) is now concentrating on attracting…
- Tourism News
TAT and EVA Air sign LOI to jointly promote Thai tourism
The Tourism Authority of Thailand (TAT) and EVA Airways Corporation signed a Letter of Intent (LOI) to cooperate in the promotion of Thailand’s tourism for the mutual benefit of the two parties, which will see EVA Air’s global route network used to boost visitor numbers from key worldwide markets to the kingdom. Yuthasak Supasorn, TAT Governor, said… “Together, TAT and…
- Tourism News
Dramatic leap in tourism to Thailand rakes in 1.08 trillion baht
Exceeding expectations and the grim shadow of the previous year, the tourist influx to Thailand recorded a dramatic leap in the first half of 2023. From January to the end of July, over 15 million people travelled in Thailand, marking an increase in tourism to Thailand of 384% in comparison to the same period in the prior year, according to…
- Tourism News
Thailand expects holiday tourism boom earning 16.6 billion baht
The Tourism Authority of Thailand (TAT) is forecasting a substantial influx of travel and expenditure within the nation from July 28 to August 2. Projections are currently pointing at nearly five million voyages, which could potentially rake in 16.6 billion baht across the country. TAT Governor Yuttasak Supasorn, indicates that the estimated surge in domestic travels during this unique long…
- Tourism News
Thai tourism boost: Long public holiday to generate over 16 billion baht
The Tourism Authority of Thailand (TAT) estimates that the long public holiday period, approved by the Thai cabinet to promote travelling in Thailand, will contribute to a substantial income of 16.6 billion baht. The consecutive holidays extend over six days, from July 28 until August 2. The extended public holidays include the King’s Birthday on July 28, Asalha Puja (Dharma…
- Business News
Budget airlines hike flights to China amid sluggish post-Covid recovery
In an attempt to achieve post-Covid recovery, budget airlines across the globe have increased flight frequencies to China. However, travel and capacity are yet to reach pre-Covid volumes. On its side, the Tourism Authority of Thailand (TAT) is being circumspect about implementing a visa fee waiver scheme to draw in more international visitors. Despite loom border controls from the start…
- Tourism News
Muay Thai travel experience campaign launched by TAT
The ‘Amazing Muay Thai Travel Experience’ campaign has been launched in an attempt to expand Thailand’s tourism industry. This unique initiative aims to showcase the diverse ancient Thai martial arts across the four regions of the country. The Tourism Authority of Thailand (TAT) held an opening ceremony for the programme at Thanarat Hall in its Bangkok headquarters. Apichai Chatchalermkit, TAT’s…
- Business News
Thailand boosts tourism budget to 5 billion baht
The Tourism Authority of Thailand (TAT) announced its plans for the fiscal year 2024, with a focus on growing off-peak customers, increasing spending per trip by 7%, and distributing income to a wider range of destinations. The budget for these initiatives is set at 5 billion baht, a significant increase from the 3.25 billion baht allocated for fiscal 2023. TAT Governor…
- Business News
Thailand targets 3 trillion baht tourism revenue in 2023 with sustainability focus
The Tourism Authority of Thailand (TAT) is optimistic that the country’s tourism industry will achieve a revenue of 3 trillion baht in 2023, equal to the revenue generated in 2019. Tanes Petsuwan, TAT’s deputy governor for Asia and the South Pacific, revealed that the agency is developing new promotional strategies for the next fiscal year and anticipates finalising its proposal…
- Business News
Thapanee Kiatphaibool approved as new TAT governor
The Tourism Authority of Thailand (TAT) announced the appointment of Thapanee Kiatphaibool as its new governor, effective from September 1. The 48 year old, who currently serves as the deputy governor for domestic marketing, was chosen by the TAT board yesterday, following a recruitment process that began on February 20. Out of the two finalists, the nomination subcommittee, chaired by…
- Business News
Thailand on track for 10 million tourists despite low season
The Tourism Authority of Thailand (TAT) anticipates that by the end of this month, Thailand will have welcomed 10 million foreign tourists, with at least 2 million visitors per month expected during the low season. TAT Governor Yuthasak Supasorn stated that Thailand has consistently recorded over 50,000 arrivals daily, indicating that the monthly minimum rate of 2 million visitors during…
- Tourism News
TAT aims to reel in foodie tourists with new sustainable culinary programme (video)
The Tourism Authority of Thailand (TAT) set its sights on further enhancing Thailand’s reputation as a culinary destination while promoting sustainability. The TAT is now aiming to reel in foodie tourists with the new Amazing Thailand Culinary City programme, aimed at promoting gastronomy tourism. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for Marketing Communications, stated that the Amazing Thailand Culinary…
- Tourism News
Thai officials seek to draw tourists to lesser-known spots
Thai officials are seeking to draw tourists to lesser-known spots in the Land of Smiles. The Tourism Authority of Thailand (TAT) recently launched a new campaign aimed at promoting Thailand’s lesser-known destinations, NNT reported yesterday. Dubbed “Amazing Secondary Cities, Must Visit, Must Love,” the campaign aims to highlight the unique cultural heritage of these areas through storytelling, to provide meaningful…
- Tourism News
Apply now: TAT offers 500,000 baht to travel Thailand for 4 months
The Tourism Authority of Thailand (TAT) is recruiting one lucky explorer to travel around Thailand for four months and document their adventures. The chosen “Tourist of Thailand” will receive 504,000 baht in spending money for their trip, travel vouchers, and other prizes. The TAT’s job advertisement reads… “Do you want to travel all over Thailand for free? It’s not hard!…
- Economy News
Big Oil Majors production cuts, what this means to airfares
The recent move by the Big Oil Majors to cut production by over one million barrels a day as a “precautionary” measure to stabilize the oil market will have a domino effect on airfares, according to industry experts. The Organization of the Petroleum Exporting Countries (OPEC) yesterday announced plans to lower oil production by 1.16 million barrels per day, starting…
- Expats
‘Water Festival 2023’ promotes traditional Thai culture
The Tourism Authority of Thailand (TAT) announced plans to promote traditional Thai culture with a series of events for Songkran under the “Water Festival 2023” banner in four regions between April 13 and 16. The event is a collaborative effort between TAT, Thai Beverage Public Co Ltd (ThaiBev), and several other partners, including the Culture Ministry, the Royal Thai Navy,…
- Tourism News
Tourism Authority of Thailand partners with Agoda, Alipay, Klook and KKDay
Tourism Authority of Thailand has joined forces with Agoda, Alipay, Klook and KKDay in a new joint marketing initiative aimed at increasing tourism in the kingdom. Each of the platforms will launch promotions and campaigns to boost tourism in Thailand and enhance awareness of experience-based tourism activities in major and secondary Thai destinations. Representatives from the four online platforms joined TAT…
- Thailand News
TAT and Tinder team up to launch Single Journey tours for single travellers
The Tourism Authority of Thailand (TAT) and the Tinder dating app have teamed up to launch “Single Journey Season 2” tours for single travellers who want to find a travel partner and make their trip more meaningful. The first season of Single Journey was launched in December 2020. It offered three different trips for 100 single travellers who won free…
- Tourism News
TAT predicts 6 million European tourists to Thailand
Thailand is expecting to welcome six million tourists from Europe this year, generating over 420 billion baht in revenue. The figure represents approximately 80% of pre-pandemic levels. The Tourism Authority of Thailand (TAT) Governor Yuthasak Supasorn expressed confidence in Thailand’s ability to maintain its popularity as a tourist destination for European markets. He noted that pent-up demand for travel among…
- Tourism News
Princess Ubolratana gets behind TAT’s Visit Thailand Year 2023: Amazing New Chapters’ campaign
Her Royal Highness Princess Ubolratana lent her support to the Tourism Authority of Thailand (TAT) at the ITB Berlin 2023 event. The occasion marks the official launch of the ‘Visit Thailand Year 2023: Amazing New Chapters’ campaign, which aims to promote sustainable and responsible tourism in Thailand, focusing on meaningful travel experiences. Princess Ubolratana graced the Thailand Stand on Tuesday,…
- Expats
Thailand tourism industry hails success of We Travel Together scheme
The Tourism Authority of Thailand hailed the success of its We Travel Together scheme after holidaymakers rushed to book hotels during the latest phase of the programme. Within just six hours of the hotel subsidy programme’s availability, a remarkable 112,876 room nights were reserved out of the 560,000 available, demonstrating a high level of demand. According to Tourism Authority of…
- Tourism News
Expensive flights to Thailand too hot for Chinese mainland mainstream
Expensive flights to Thailand from bigger cities in China are delaying Thailand’s tourism recovery. Most tariffs are still one and a half times more than pre-pandemic prices, while for smaller cities, fares are more than double previous levels According to the Tourism Authority of Thailand (TAT) governor Yuthasak Supasorn, while most tickets are cheaper than last year, prices for March…
- Hot News
TAT imposes Tipsy Tubing ban over the River Pai
The viral popularity of tubing down the Pai River in Mae Hong Son province has proved much too much for the provincial office of the Tourism Authority of Thailand (TAT). The authority has imposed a Tipsy Tubing ban, putting a quick stop to all that highly profitable fun. The authority claims to be doing nothing more but enforcing safety regulations…
- Tourism News
TAT takes part in major tourism exchange event in India
The Tourism Authority of Thailand (TAT) took part in a major tourism exchange event in New Delhi, India last week. TAT participated in South Asia’s Travel & Tourism Exchange (SATTE) for the 14th time, heading up a strong delegation of over 40 tourism suppliers. SATTE, which is India’s largest travel fair, was held from February 9 to 11 2023 at…
- Tourism News
Chinese tour groups begin landing in Thailand again
The first direct tour group flights from mainland China to Thailand marked a milestone in the recovery of the Thai tourism industry. One flight landed at Don Mueang International Airport yesterday morning with 40 Chinese tour group members and 90 other travellers. The second landed in the afternoon in Phuket. In total, 13 flights with tour groups from China landed…
- Tourism News
Tourism Minister addresses police controversies
Minister of Tourism and Sports Pipat Ratchakitprakarn has acknowledged that recent controversies involving the Royal Thai Police (RTP) and the Thailand Privilege Card (TPC) have damaged the reputation of both law enforcement and tourism organizations. The minister is taking steps to address the situation with a Cabinet meeting scheduled next week set to discuss the allegations. This comes after an MP…
- Visa Information
Thailand gives 5 year visas to Hong Kong celebrities
Thailand‘s new strategy to lure in tourists is to dish out five-year visas to celebrities and influencers with large social media followings. After Beijing dropped most of its Covid-19 travel regulations last month, Thailand is focussed on drawing back tourists from Hong Kong and China, who were Thailand’s No.1 tourists pre-pandemic. The Tourism Authority of Thailand (TAT) hopes to attract…
- Tourism News
Thailand welcomes 900,000 foreign tourists during Jan 1-15
In the first half of January, Thailand welcomed a grand total of 913,013 foreign tourists, according to the Tourism Authority of Thailand (TAT). Governor of the TAT Yuthasak Supsasorn revealed that Russia has overtaken Malaysia as the Number 1 tourism market… Foreign Arrivals in Thailand by Nationality January 1 – 15, 2023 Russians (99,593) Malaysians (89,461) South Koreans (47,471) Indians…
- Hot News
Tourism Authority of Thailand uses momentum of last year’s campaign to strengthen 2023 travel direction
The Tourism Authority of Thailand (TAT) is using momentum from last year’s ‘Visit Thailand Year 2022’ campaign to direct this year toward a “meaningful travel direction.” According to The Pattaya News, the press release by the TAT details new concepts and enhanced efforts to continue the milestone achievement of last year’s campaign. The ongoing “Visit Thailand Year: Amazing New Chapters” is…
- Visa Information
Thailand plans to extend 45 day visa free stays until year end
The Tourism Authority of Thailand will propose extending the 45 day visa exemption on arrival policy until the end of the year to boost tourism recovery. In September last year, Thailand’s Cabinet approved the temporary extension of visa on arrival and visa exemption on arrival for the High Season. Between October 1, 2022 – March 31, 2023, foreign tourists arriving…
- Tourism News
Thailand Tourism needs longer visas and more flights
To facilitate increased tourism, the Tourism Authority of Thailand (TAT) has set a few goals. They aim to help add flights into Thailand during the High Season and petition to continue longer visa-on-arrival periods to enable tourists to stay in the kingdom longer. As international tourism to Thailand increases steadily, semantics has stymied faster growth. In China, for example, tour…
