Tourism Authority of Thailand
- Thailand News
TAT’s gastronomic extravaganza set to sizzle
The Tourism Authority of Thailand (TAT) rolled out the Amazing Food Festival 2024 to showcase the diversity of Thai cuisine and cement Thailand’s reputation as a world-class destination for gastronomy tourism. Following a successful event in Phuket on July 5 to 7, the festival is gearing up for its next instalments in Chiang Mai from July 20 to 22 and…
- Thailand News
TAT unveils Visa Thailand Grand Sale 2024
The Tourism Authority of Thailand (TAT) unveiled the Visa Thailand Grand Sale 2024, designed to draw international tourists to Thailand and encourage spending at prominent shopping venues such as King Power Duty-Free, Siam Paragon, Emporium, EmQuartier, Emsphere, Icon Siam, and Gaysorn. The effort comes as Thailand experiences a significant surge in tourism, welcoming over 14 million visitors in the first…
- Thailand News
Thailand aims for 8 million Chinese tourists if airlines boost capacity
The Tourism Authority of Thailand (TAT) has stated that the goal of attracting 8 million Chinese tourists this year is attainable, provided airlines can increase seat capacity to over 80% of pre-pandemic levels. Chinese tourists had surpassed visitors from other countries by June 30, with 3.5 million arrivals out of a total of 17.5 million foreign visitors to Thailand. The…
- Thailand News
Thailand partners with Labubu to attract 8 million Chinese tourists
A tourism campaign featuring art toy mascot Labubu aims to draw eight million Chinese visitors and attract art toy enthusiasts globally, according to the Tourism Authority of Thailand (TAT). The TAT Governor, Thapanee Kiatphaibool, stated that Labubu’s selection as a promoter for Thai tourism is expected to enhance Thailand’s recognition among international tourists, in addition to the Chinese market. The…
- Thailand News
Thailand and South Korea team up for global water festival
The Tourism Authority of Thailand (TAT) and Jeollanam-do have inked a Memorandum of Understanding (MOU) to jointly promote Thailand’s Songkran Festival and Jeollanam-do’s Jeongnamjin Jangheung Water Festival. The signing ceremony, held on Monday, June 17 in Seoul, South Korea, was graced by H.E. Tanee Sangrat, Ambassador of Thailand to the Republic of Korea. The MOU was officially signed by TAT…
- Thailand News
TAT launches campaign with Labubu dolls to lure Chinese tourists
To strengthen cultural ties and lure Chinese tourists, the Tourism Authority of Thailand (TAT) launched an exciting campaign starring Pop Mart’s beloved Labubu toy. Announced at the Thailand Travel Mart Plus 2024, this 1 million baht co-branding effort marks the 50th anniversary of the Thailand-China Relations Project in 2025. Labubu, the furry, adorable designer toy from China’s renowned Pop Mart,…
- Thailand News
TAT’s plan to lure long-haul tourists with 3.5 trillion baht goal
The Tourism Authority of Thailand (TAT) unveiled an ambitious strategy to boost tourism revenue to a staggering 3.5 trillion baht by year-end, focusing on long-distance markets. Siripakorn Cheawsamoot, TAT’s Deputy Governor for Europe, Africa, the Middle East, and the Americas, outlined the plan yesterday, revealing that tourists from far-flung corners of the globe are crucial to hitting the government’s lofty…
- Thailand News
Skill workshop to transform Thailand’s tourism industry
To revolutionise Thailand’s tourism sector, the Tourism Authority of Thailand (TAT) is hosting the Ignite Tourism Thailand: TAT Skill Factory workshop. This ambitious initiative is part of Prime Minister Srettha Thavisin’s vision to establish Thailand as a top global tourism destination. The workshop will be held from June 15 to 16 at the Ambassador Hotel Bangkok, drawing an expected 300…
- Thailand News
Thailand goes green: Major push for sustainable tourism unveiled
The Tourism Authority of Thailand (TAT) has launched an ambitious plan to boost sustainable tourism, revealed at the Thailand Travel Mart Plus (TTM+) 2024, held from June 5 to 7 in Phang Nga. A key highlight of these plans is hosting Asia’s second Tourism Cares summit in 2025. Partnering with the US-based NGO, this summit will focus on promoting regenerative…
- Thailand News
Thailand eggs on dino-mite park proposal for roaring revenue
The Tourism Authority of Thailand (TAT) proposed hatching a dinosaur-themed park in Khon Kaen to give tourism a Jurassic boost and bone-rattling revenue for the northeastern region. Seksan Sripraiwa, director of the Khon Kaen TAT office, urged the government to team up with the private sector to make this dino-mite project a reality, citing the region’s geological significance, including the…
- Thailand News
Phuket’s tourism boom: Is the island ready for the rush?
The Tourism Authority of Thailand (TAT) is confident that tourism revenue in Phuket this year will skyrocket to a staggering 400 billion baht. In a surprising revelation, the provincial TAT office reported that more than 3.6 million tourists graced the resort island in the first quarter alone. Lerdchai Wangtrakoondee, director of the provincial TAT office, announced yesterday that tourist numbers…
- Thailand News
TAT’s grand plan to attract 39 million tourists to Thailand
The Tourist Authority of Thailand (TAT) called for a major budget increase to boost tourism revenue to a staggering 3.5 trillion baht in 2024, attracting more tourists. The Thai government is aiming high, with an ambitious goal to lure no fewer than 39 million international tourists to its stunning shores throughout 2024. To achieve this, the TAT is pushing for…
- Thailand News
Alipay+ partners with TAT to redefine travel experience
Thai tourism is undergoing a digital revolution as Alipay+ teams up with the Tourism Authority of Thailand (TAT) to redefine the travel experience. With an aim to attract more tourists and enhance their journey, the duo unveils an array of innovations that promise seamless exploration and unforgettable memories. In a joint statement, Alipay+ and TAT announced groundbreaking developments set to…
- Thailand News
Thailand’s ultimate 72 must-do activities revealed for tourists
To reignite tourism during the off-peak season, the Tourism Authority of Thailand (TAT) is set to roll out a groundbreaking project showcasing the nation’s top 72 must-do activities. Moreover, the initiative is also geared towards commemorating His Majesty King Vajiralongkorn’s sixth cycle birthday anniversary on July 28 this year, revealed TAT governor Thapanee Kiatphaibool. From the electrifying world of Muay…
- Thailand News
Thailand’s spectacular showcase at Arabian Travel Market 2024
The Tourism Authority of Thailand (TAT) unleashes its latest concept Amazing Thailand: Your Stories Never End at the Arabian Travel Market (ATM) 2024, captivating audiences with tales of wonder and adventure. TAT Governor Thapanee Kiatphaibool declared that the event marks Thailand’s 24th year at the ATM, showcasing TAT’s commitment to endless innovation in tourism. “Collaborating with the Phuket Tourist Association, we’ve…
- Thailand News
Thai-riffic partnership: Wego and TAT soar for fourth year running
Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), unveils its continued collaboration with the Tourism Authority of Thailand (TAT) for the fourth consecutive year. Together, Wego and TAT are set to spotlight Thailand’s unmatched allure as a top-tier travel destination. Building upon the triumphs of their past ventures, Wego and the Tourism Authority of…
- Thailand News
Klook and TAT join forces to revolutionise Thailand tourism
The Tourism Authority of Thailand (TAT) and Klook, Asia’s premier platform for travel experiences, have inked a deal to supercharge the kingdom’s allure. TAT Governor Thapanee Kiatphaibool expressed the perfect timing for this collaboration, highlighting their shared goals of promoting Thailand as a top tourist destination. “We have set our goals to collaborate and create comprehensive joint marketing with Klook…
- Thailand News
Sanam Luang Songkran bash smashes records
Tourism Authority of Thailand (TAT) declared the recent Songkran celebrations at Sanam Luang in Bangkok a resounding success, drawing in a staggering 784,000 participants. TAT Governor Thapanee Kiatphaibool shared the triumphant news at a press conference, unveiling the splashing success of the Maha Songkran World Water Festival 2024. The vibrant celebrations, spanning from April 11 to 15 on Rajdamnoen Klang…
- Thailand News
BBC’s campaign to bring Thailand’s Songkran to global audiences (video)
To dazzle global audiences with the splendour of Thailand’s Songkran festival, the Tourism Authority of Thailand (TAT) has teamed up with the British Broadcasting Corporation (BBC) for an unprecedented campaign. Scheduled to kick off this April, the campaign aims to thrust Songkran into the limelight, capitalising on its recent nomination for UNESCO Intangible Cultural Heritage status. Fronted by a captivating…
- Thailand News
Thailand soft-power: ASEAN + India shoppers to boost tourism
The Tourism Authority of Thailand (TAT) has unveiled the ASEAN + India Shoppers in Thailand campaign, enticing tourists to choose their top Thai soft-power element while scoring shopping vouchers. Running from April 29 to June 15, this initiative spearheaded by TAT Governor Thapanee Kiatphaibool aims to transform Thailand into a regional tourism hotspot while showcasing its cultural prowess. “This initiative…
- Thailand News
Foreign tourists flock to Thailand, boosting economy
Foreign tourists in Thailand reached 9.4 million in the initial quarter of this year, pouring an estimated 454.6 billion baht (US$12.4 billion) into the national economy through their expenditure, as disclosed by the Tourism and Sports Ministry. This year, the Southeast Asian nation is setting its sights on an ambitious goal of 40 million tourists, almost equal to the pre-Covid-19 pandemic…
- Business News
True Corporation partners with TAT to boost Thailand tourism
True Corporation, in partnership with the Tourism Authority of Thailand (TAT), has rolled out the True Nationwide, For Everyone initiative, aiming to offer benefits and privileges to both Thai and international tourists throughout their travel journey. This initiative aligns with the government’s strategy to establish Thailand as a major tourism hub by 2024, aiming to generate over 3 trillion baht…
- Thailand News
Thailand Tourism Festival held in Bangkok from March 28
The 42nd Thailand Tourism Festival will be held from March 28 to April 1 at the Queen Sirikit National Convention Centre (QSNCC) in Bangkok. Organised by the Tourism Authority of Thailand (TAT), this year’s festival promises a spectacle of unparalleled experiences, blending tradition with innovation and sustainability. TAT Governor Thapanee Kiatphaibool stated that the Thailand Tourism Festival 2024 will incorporate…
- Thailand News
Survey reveals Thailand tourists spending habits and preferences
Teerasil Tapen, the deputy governor for digital R&D at the Tourism Authority of Thailand (TAT), unveiled startling statistics from an agency survey of 30,054 tourists last year. The findings revealed a surge in individual travellers’ spending, with an average expenditure of 50,900 baht per trip, marking an increase from pre-pandemic figures, said Teerasil. “Accommodation expenses surged to 23,518 baht per…
- Thailand News
Thailand’s thriving Muslim tourism boom with mosque tour
In a bid to elevate Thailand to the zenith of the Global Muslim Tourism Index (GMTI), the Tourism Authority of Thailand (TAT) teamed up with key figures like Imam Mathanarat Vacharapisut from the Haroon Mosque and the Islamic Committee of Bangkok to revolutionise cultural tourism for Muslim travellers. Imam Mathanarat Vacharapisut recently joined forces with Thapanee Kiatphaibool, Governor of TAT, in…
- Thailand News
International Balloon Fiesta 2024 lights up Singha Park Chiang Rai for Valentine’s Day
In a collaborative effort spearheaded by Boonrawd Trading, the Tourism Authority of Thailand, Singha Estate, and Kasikorn Bank, the International Balloon Fiesta 2024 takes flight today, transforming Singha Park Chiang Rai into a haven for couples seeking romance. Pongrat Luangthamrongcharoen, the managing director of Singha Park Chiang Rai, expressed enthusiasm for the event. “The International Balloon Fiesta 2024 is a…
- Thailand News
Frozen accolades: Thai ice sculptors carve success at Sapporo Snow Festival
The Tourism Authority of Thailand (TAT) governor praised the Thai ice sculpting team for their outstanding performance at the 48th International Snow Sculpture Contest, held as part of the 74th Sapporo Snow Festival. The Thai ice sculpting team left the world in awe with their breathtaking depiction of the Naga Fireballs at the prestigious 48th International Snow Sculpture Contest, earning…
- Thailand News
Thai Cheese Tour unleashes culinary delight across Thailand
In a cheesy twist to the conventional travel experience, the Tourism Authority of Thailand (TAT) kick-started the Thai Cheese Tour 2023-2024 last November. This year-long gastronomic journey, sponsored by TAT, has been spreading the love for Thailand’s burgeoning artisanal cheese industry through an array of pop-up events in tourist hotspots, including Bangkok, Chiang Mai, Phuket, and beyond. What began as…
- Thailand News
TAT holds Amazing Thailand Product event in Indonesia
The Tourism Authority of Thailand (TAT) rolled out the red carpet for the Amazing Thailand Product Update 2024 in Jakarta and Bandung. Aiming to strengthen ties between Thai and Indonesian tourism, this event was more than just a gathering; it was a powerhouse of collaboration. Drawing a crowd of approximately 100 Indonesian tourism wizards in each bustling city, the week-long…
- Business News
Chinese new year holiday expected to boost Thailand’s tourism revenue
Anticipated to reach a staggering 34.4 billion baht, spending during the Chinese New Year holiday is set to surge, with foreign travellers, primarily from Chinese-speaking nations, contributing 28.4 billion baht. The Tourism Authority of Thailand (TAT) attributes this 29% year-on-year revenue growth, which spans from February 8 to 16, to the visa-free policy for Chinese and Taiwanese tourists. TAT Governor…
