Tourism Authority of Thailand
- Thailand News
Thai Cheese Tour unleashes culinary delight across Thailand
In a cheesy twist to the conventional travel experience, the Tourism Authority of Thailand (TAT) kick-started the Thai Cheese Tour 2023-2024 last November. This year-long gastronomic journey, sponsored by TAT, has been spreading the love for Thailand’s burgeoning artisanal cheese industry through an array of pop-up events in tourist hotspots, including Bangkok, Chiang Mai, Phuket, and beyond. What began as…
- Thailand News
Thai tourism makes big sales on livestream event for Chinese visitors
A livestreaming event on February 1, titled Super World Tour BOSS LIVE, orchestrated by Trip.com Group, headquartered in Shanghai, raked in a jaw-dropping 100 million baht in sales within a single day. Tourism and Sports Minister Sudawan Wangsuphakijkosol declared the event a resounding success. “It was successful. Sales surpassed 100 million baht in a day, with more than 20 million…
- Thailand News
TAT holds Amazing Thailand Product event in Indonesia
The Tourism Authority of Thailand (TAT) rolled out the red carpet for the Amazing Thailand Product Update 2024 in Jakarta and Bandung. Aiming to strengthen ties between Thai and Indonesian tourism, this event was more than just a gathering; it was a powerhouse of collaboration. Drawing a crowd of approximately 100 Indonesian tourism wizards in each bustling city, the week-long…
- Business News
Chinese new year holiday expected to boost Thailand’s tourism revenue
Anticipated to reach a staggering 34.4 billion baht, spending during the Chinese New Year holiday is set to surge, with foreign travellers, primarily from Chinese-speaking nations, contributing 28.4 billion baht. The Tourism Authority of Thailand (TAT) attributes this 29% year-on-year revenue growth, which spans from February 8 to 16, to the visa-free policy for Chinese and Taiwanese tourists. TAT Governor…
- Thailand News
Thailand launches safety initiative to lure back tourists
In a bid to allure international tourists, the Tourism Authority of Thailand (TAT) rolled out its Thais Always Care project, a beacon of safety and hospitality in the heart of the famed Amazing Thailand campaign. TAT Governor Thapanee Kiatphaibool unveiled the initiative, underlining its core ethos – the Land of Care. “Thais Always Care is more than just a slogan,…
- Thailand News
Thailand to boost tourism to drive economic growth
The Tourism Authority of Thailand (TAT) is on a mission to stimulate tourism, focusing on boosting revenue in 55 secondary provinces by a staggering 20%, aiming for a grand total of 91 million trips this year. This ambitious goal, however, falls short of the mark for key provinces. For the first nine months of the previous year, the 55 secondary tourism…
- Thailand News
Chinese tourists search for new experiences in Thailand
Tourism Authority of Thailand (TAT) reveals that travel trends of Chinese tourists have shifted, no longer visiting Thailand in large tour groups. Data from the TAT and ATTA roadshow to China 2023 revealed a seismic shift towards independent and small-group travel, with groups of six to eight stealing the show. Nonglux Yooyendee, the director of TAT’s Shanghai office disclosed that…
- Thailand News
Scandinavian Airlines increase flight frequencies to Thailand
The Tourism Authority of Thailand (TAT) unveiled a soaring surge in flights from Scandinavian cities, transforming Thailand into a must-visit destination. Leading the charge is Norse Atlantic Airways, stealing the limelight with its announcement of an extended direct Oslo-Bangkok service for both the summer 2024 and winter 2024/2025 seasons. Get ready for a thrilling ride as they unleash twice-weekly flights…
- Thailand News
Hat Yai: 760 million baht profit predicted from New Year festivities
Tourism Authority of Thailand (TAT) forecasts a staggering 760 million baht windfall for Hat Yai during the upcoming New Year holiday period. Nongyao Jirundon, the TAT’s Hat Yai office director, predicts an unprecedented surge in arrivals from both foreign and domestic tourists between December 30 and January 1. The city is already buzzing with excitement, especially with the influx of…
- Thailand News
Thailand tourism: 10 provinces elevated to first tier attractions
Tourism Authority of Thailand (TAT) has handpicked 10 second-tier provinces to be promoted as first-tier tourist hotspots on December 26. This strategic initiative, concocted in collaboration with the Thai Chamber of Commerce and the Board of Trade of Thailand, is set to revolutionise the tourism landscape. The chosen provinces, brimming with untapped potential, include Phrae, Lampang, Nakhon Sawan, Nakhon Phanom,…
- Thailand News
Thailand Winter Festival fuels tourism boom
Thailand‘s vibrant cultural tapestry, woven with ancient traditions and modern spectacles, is driving a tourism surge, with the Thailand Winter Festival taking the spotlight as the grand finale of 2023. The Tourism Authority of Thailand (TAT) wrapped up the year with a dazzling Thailand Winter Festival, featuring five cultural extravaganzas, including a Colorful Canals promotion for the mesmerising Loy Krathong…
- Thailand News
Phuket paradise beckons: TAT teams up with Saudia Airlines for tourism extravaganza
The Tourism Authority of Thailand (TAT) has joined forces with Saudia Airlines, setting their sights on a jaw-dropping target of 300,000 arrivals and a staggering 27.68 billion baht in revenue. TAT Governor Thapanee Kiatphaibool revealed ambitious plans after a high-stakes meeting in Riyadh with Saudia Airlines bigwigs. Thapanee disclosed discussions that could make this a game-changer for Saudi tourists seeking…
- Thailand News
Bangkok’s Red Cross Fair at Lumpini: Where the fun never ‘cross’-es the deadline
The renowned Red Cross Fair, held at Lumpini Park, Bangkok, is still going strong after it kicked off on December 8. Don’t miss out on the fun and frolics before the fair ends on December 18. A golden location within the event sees vendors bidding for the best spots. With a theme of Joyful Happiness at the Place of Giving,…
- Thailand News
Green dreams soar as TAT’s ESG extravaganza takes flight with Air Canada’s Bangkok bonanza
In a display of environmental commitment, the Tourism Authority of Thailand (TAT) rolled out the green carpet for 48 jet-setting delegates at the Air Canada Asia Pacific Sales Summit. The Royal Orchid Sheraton Hotel and Towers, nestled on the majestic Bangkok riverside, hosted this groundbreaking ESG activity in Thailand, marking the triumphant return of Air Canada’s Bangkok-Vancouver service on December…
- Thailand News
Chao Phraya cruise operators slash prices as tourism battles slowdown
Chao Phraya cruise operators are keeping prices level due to sluggish tourism and high competition. While tourism is taking its time to recover, business-oriented charters are sailing towards a stronger comeback. Poowadee Kunpalin, Vice-President of the Chao Phraya River Tourism Association, talks about the resurgence. “Business travellers, especially from South Korea and European countries, are leading the charge. These high…
- Pattaya News
Mekong momentum: Nakhon Phanom’s new bike lane sets sail for tourism boost
In Nakhon Phanom, a new initiative has been launched to boost tourism along the scenic Mekong River. The local municipality has collaborated with the Tourism Authority of Thailand (TAT) to introduce a Bike Lane Tunnel, an innovative attraction that’s set to captivate tourists throughout December. This project was announced to the public yesterday, December 7. The Bike Lane Tunnel, a…
- Thailand News
Thailand tourism suffers as Chinese visitor target falls short
Thailand‘s anticipated tally of Chinese visitors for this year has been downgraded to between 3.4 million and 3.5 million, falling short of the target set by the Tourism Authority of Thailand (TAT). This comes despite the implementation of a visa-free scheme aimed at luring Chinese tourists. Before the pandemic wreaked havoc in 2019, China played a pivotal role in Thailand’s…
- Business News
Tourist turmoil: Thailand grapples with 10,000 unexpected Israeli guests amid conflict aftermath
Thailand is currently hosting approximately 10,000 Israeli tourists, a situation that arose due to the recent Israel-Gaza conflict. The country’s Tourism and Sports Ministry is monitoring the effects of this situation on its tourism sector. Sudawan Wangsuphakijkosol, Tourism and Sports Minister stated that while numerous airlines have suspended flights between Thailand and Israel, El Al Airlines, Israel’s national airline, has…
- Tourism News
TAT’s the spirit: E-book showcasing Thailand’s spiritual sites to boost faith-based tourism
The Tourism Authority of Thailand (TAT) has sponsored an e-book titled Connecting to Spiritual Thailand: A Guide to 60 Powerspots, which showcases 60 lesser-known spiritual sites in Thailand, reflecting the country’s rich cultural and religious diversity. The e-book has been crafted in response to the global rise in faith-based tourism, which is projected to triple in economic value over the…
- Business News
Thai tourism aims sky-high: 3 trillion baht revenue target unveiled
The Thai tourism and sports minister announced an ambitious new target for foreign tourism revenue: an unprecedented 3 trillion baht. The minister, Sudawan Wangsuphakijkosol, revealed the goal, which marks a considerable increase from the 1.9 trillion baht recorded in 2019, is part of a broader strategy to position the nation as a leading hub for sports and entertainment. Sudawan acknowledged…
- Thailand News
Tourism’s thrilling twist: Thapanee takes the helm at TAT
A new chapter unfolds in Thailand’s tourism sector as Thapanee Kiatphaiboon, the former Deputy Governor for Tourism Products and Business, steps into the esteemed role of Governor of the Tourism Authority of Thailand (TAT) today. An individual renowned for her innovative leadership and technology acumen, Thapanee’s work has significantly contributed to the development and promotion of Thailand’s tourism industry. During…
- Tourism News
Thai government considers visa system revamp to boost tourism revenue
A major revamp of the visa system is presently under deliberation by the Thai government and the Tourism Authority of Thailand (TAT). The amendments are anticipated to augment revenue generated from vital tourism markets like India and China. The call to review the visa system originated from the Ministry of Foreign Affairs. They acted in response to many complaints from…
- Press Room
Thailand elevates health and wellness tourism to global excellence with exclusive trade meet
The Tourism Authority of Thailand (TAT) is proud to announce a significant step forward in advancing Thai health and wellness tourism through the Amazing Thailand Health and Wellness New Chapters New Experience Exclusive Trade Meet 2023. This prestigious event, hosted at the Conrad Bangkok Hotel on 24th July, aims to connect health and wellness representatives from all over the world…
- Pattaya News
International influencers invited to bolster Thai tourism in TAT initiative
In a move to bolster the nation’s tourism industry, the Tourism Authority of Thailand (TAT) held a lively event over the previous extended Mother’s Day holiday weekend, extending an invitation to notable international influencers. Write Your Own Amazing New Chapter was the title chosen for the event that took place over five days, from August 9 to August 13. The…
- Tourism News
TAT and EVA Air sign LOI to jointly promote Thai tourism
The Tourism Authority of Thailand (TAT) and EVA Airways Corporation signed a Letter of Intent (LOI) to cooperate in the promotion of Thailand’s tourism for the mutual benefit of the two parties, which will see EVA Air’s global route network used to boost visitor numbers from key worldwide markets to the kingdom. Yuthasak Supasorn, TAT Governor, said… “Together, TAT and…
- Tourism News
Dramatic leap in tourism to Thailand rakes in 1.08 trillion baht
Exceeding expectations and the grim shadow of the previous year, the tourist influx to Thailand recorded a dramatic leap in the first half of 2023. From January to the end of July, over 15 million people travelled in Thailand, marking an increase in tourism to Thailand of 384% in comparison to the same period in the prior year, according to…
- Tourism News
Thailand expects holiday tourism boom earning 16.6 billion baht
The Tourism Authority of Thailand (TAT) is forecasting a substantial influx of travel and expenditure within the nation from July 28 to August 2. Projections are currently pointing at nearly five million voyages, which could potentially rake in 16.6 billion baht across the country. TAT Governor Yuttasak Supasorn, indicates that the estimated surge in domestic travels during this unique long…
- Tourism News
Thai tourism boost: Long public holiday to generate over 16 billion baht
The Tourism Authority of Thailand (TAT) estimates that the long public holiday period, approved by the Thai cabinet to promote travelling in Thailand, will contribute to a substantial income of 16.6 billion baht. The consecutive holidays extend over six days, from July 28 until August 2. The extended public holidays include the King’s Birthday on July 28, Asalha Puja (Dharma…
- Tourism News
Muay Thai travel experience campaign launched by TAT
The ‘Amazing Muay Thai Travel Experience’ campaign has been launched in an attempt to expand Thailand’s tourism industry. This unique initiative aims to showcase the diverse ancient Thai martial arts across the four regions of the country. The Tourism Authority of Thailand (TAT) held an opening ceremony for the programme at Thanarat Hall in its Bangkok headquarters. Apichai Chatchalermkit, TAT’s…
- Business News
Thailand boosts tourism budget to 5 billion baht
The Tourism Authority of Thailand (TAT) announced its plans for the fiscal year 2024, with a focus on growing off-peak customers, increasing spending per trip by 7%, and distributing income to a wider range of destinations. The budget for these initiatives is set at 5 billion baht, a significant increase from the 3.25 billion baht allocated for fiscal 2023. TAT Governor…
