Tourism Authority of Thailand
- Thailand News
Majority of Thailand’s national parks to close for periodical hiatus
Tourism Authority of Thailand (TAT) announced the seasonal closure of 134 out of 156 national parks, giving tourists and local visitors a heads-up. The annual shutdown, managed by the National Park Office under the Department of National Parks, Wildlife and Plant Conservation (DNP), is a strategic move aimed at steering Thailand towards sustainable environmental management. With closures differing across parks…
- Thailand News
Thailand launches safety initiative to lure back tourists
In a bid to allure international tourists, the Tourism Authority of Thailand (TAT) rolled out its Thais Always Care project, a beacon of safety and hospitality in the heart of the famed Amazing Thailand campaign. TAT Governor Thapanee Kiatphaibool unveiled the initiative, underlining its core ethos – the Land of Care. “Thais Always Care is more than just a slogan,…
- Thailand News
Thailand to boost tourism to drive economic growth
The Tourism Authority of Thailand (TAT) is on a mission to stimulate tourism, focusing on boosting revenue in 55 secondary provinces by a staggering 20%, aiming for a grand total of 91 million trips this year. This ambitious goal, however, falls short of the mark for key provinces. For the first nine months of the previous year, the 55 secondary tourism…
- Thailand News
Chinese tourists search for new experiences in Thailand
Tourism Authority of Thailand (TAT) reveals that travel trends of Chinese tourists have shifted, no longer visiting Thailand in large tour groups. Data from the TAT and ATTA roadshow to China 2023 revealed a seismic shift towards independent and small-group travel, with groups of six to eight stealing the show. Nonglux Yooyendee, the director of TAT’s Shanghai office disclosed that…
- Thailand News
The White Lotus blooms with new A-listers for season 3 set in Thailand (video)
HBO‘s The White Lotus announced yet another stunning A-list cast for its highly anticipated third season set in Thailand. Parker Posey, Jason Isaacs, Leslie Bibb, Michelle Monaghan, Dom Hetrakul, and Tayme Thapthimthong are set to join the gripping comedy-drama, promising an explosive mix of talent and intrigue. Season one’s Natasha Rothwell is making a comeback, reprising her Emmy-nominated role as…
- Thailand News
Hat Yai: 760 million baht profit predicted from New Year festivities
Tourism Authority of Thailand (TAT) forecasts a staggering 760 million baht windfall for Hat Yai during the upcoming New Year holiday period. Nongyao Jirundon, the TAT’s Hat Yai office director, predicts an unprecedented surge in arrivals from both foreign and domestic tourists between December 30 and January 1. The city is already buzzing with excitement, especially with the influx of…
- Thailand News
Thailand tourism: 10 provinces elevated to first tier attractions
Tourism Authority of Thailand (TAT) has handpicked 10 second-tier provinces to be promoted as first-tier tourist hotspots on December 26. This strategic initiative, concocted in collaboration with the Thai Chamber of Commerce and the Board of Trade of Thailand, is set to revolutionise the tourism landscape. The chosen provinces, brimming with untapped potential, include Phrae, Lampang, Nakhon Sawan, Nakhon Phanom,…
- Thailand News
Thailand Winter Festival fuels tourism boom
Thailand‘s vibrant cultural tapestry, woven with ancient traditions and modern spectacles, is driving a tourism surge, with the Thailand Winter Festival taking the spotlight as the grand finale of 2023. The Tourism Authority of Thailand (TAT) wrapped up the year with a dazzling Thailand Winter Festival, featuring five cultural extravaganzas, including a Colorful Canals promotion for the mesmerising Loy Krathong…
- Thailand News
Thai tourism boom: 9,000 Chinese flock to Bangkok for game-changing conference
Thailand played host to a jaw-dropping 9,000 Chinese entrepreneurs, propelling the country into the limelight as the ultimate business and leisure destination. Amid the glitz and glamour of Bangkok’s Queen Sirikit National Convention Centre, the Tourism Authority of Thailand (TAT) held a conference on agricultural products and technology. Chinese agricultural and technology experts, as well as economic professionals, attended the…
- Thailand News
Bangkok’s Red Cross Fair at Lumpini: Where the fun never ‘cross’-es the deadline
The renowned Red Cross Fair, held at Lumpini Park, Bangkok, is still going strong after it kicked off on December 8. Don’t miss out on the fun and frolics before the fair ends on December 18. A golden location within the event sees vendors bidding for the best spots. With a theme of Joyful Happiness at the Place of Giving,…
- Thailand News
Green dreams soar as TAT’s ESG extravaganza takes flight with Air Canada’s Bangkok bonanza
In a display of environmental commitment, the Tourism Authority of Thailand (TAT) rolled out the green carpet for 48 jet-setting delegates at the Air Canada Asia Pacific Sales Summit. The Royal Orchid Sheraton Hotel and Towers, nestled on the majestic Bangkok riverside, hosted this groundbreaking ESG activity in Thailand, marking the triumphant return of Air Canada’s Bangkok-Vancouver service on December…
- Thailand News
Chao Phraya cruise operators slash prices as tourism battles slowdown
Chao Phraya cruise operators are keeping prices level due to sluggish tourism and high competition. While tourism is taking its time to recover, business-oriented charters are sailing towards a stronger comeback. Poowadee Kunpalin, Vice-President of the Chao Phraya River Tourism Association, talks about the resurgence. “Business travellers, especially from South Korea and European countries, are leading the charge. These high…
- Thailand News
Thailand’s tourism tango: TAT’s mixed bag predicts foreign tourist influx but warns of a 400 billion baht revenue remix
The Tourism Authority of Thailand (TAT) released a mixed bag of updates, hinting at a potential foreign tourist surge but cautioning about a colossal revenue shortfall of 400 billion baht. TAT Governor Thapanee Kiatphaibool revealed that Thailand hosted 25.8 million foreign tourists from January to November this year, inching close to the 27 million target. However, with the high season…
- Thailand News
Thailand tourism suffers as Chinese visitor target falls short
Thailand‘s anticipated tally of Chinese visitors for this year has been downgraded to between 3.4 million and 3.5 million, falling short of the target set by the Tourism Authority of Thailand (TAT). This comes despite the implementation of a visa-free scheme aimed at luring Chinese tourists. Before the pandemic wreaked havoc in 2019, China played a pivotal role in Thailand’s…
- Business News
Tourist turmoil: Thailand grapples with 10,000 unexpected Israeli guests amid conflict aftermath
Thailand is currently hosting approximately 10,000 Israeli tourists, a situation that arose due to the recent Israel-Gaza conflict. The country’s Tourism and Sports Ministry is monitoring the effects of this situation on its tourism sector. Sudawan Wangsuphakijkosol, Tourism and Sports Minister stated that while numerous airlines have suspended flights between Thailand and Israel, El Al Airlines, Israel’s national airline, has…
- Tourism News
TAT’s the spirit: E-book showcasing Thailand’s spiritual sites to boost faith-based tourism
The Tourism Authority of Thailand (TAT) has sponsored an e-book titled Connecting to Spiritual Thailand: A Guide to 60 Powerspots, which showcases 60 lesser-known spiritual sites in Thailand, reflecting the country’s rich cultural and religious diversity. The e-book has been crafted in response to the global rise in faith-based tourism, which is projected to triple in economic value over the…
- Tourism News
Tourism Authority of Thailand eyes sustainable green strategy
The Tourism Authority of Thailand (TAT) has revealed its renewed commitment to promote the country as a ‘sustainable destination’, championing environmental conservation. TAT’s Governor, Thapanee Kiatphaiboon, unveiled this green strategy, aiming to familiarise international travellers with Thailand’s proactive stance towards embracing global sustainability trends. Thailand, known for its vibrant culture, exotic cuisine, and picturesque landscapes, is now determined to enhance…
- Thailand News
Tourism’s thrilling twist: Thapanee takes the helm at TAT
A new chapter unfolds in Thailand’s tourism sector as Thapanee Kiatphaiboon, the former Deputy Governor for Tourism Products and Business, steps into the esteemed role of Governor of the Tourism Authority of Thailand (TAT) today. An individual renowned for her innovative leadership and technology acumen, Thapanee’s work has significantly contributed to the development and promotion of Thailand’s tourism industry. During…
- Tourism News
Thai government considers visa system revamp to boost tourism revenue
A major revamp of the visa system is presently under deliberation by the Thai government and the Tourism Authority of Thailand (TAT). The amendments are anticipated to augment revenue generated from vital tourism markets like India and China. The call to review the visa system originated from the Ministry of Foreign Affairs. They acted in response to many complaints from…
- Press Room
Thailand elevates health and wellness tourism to global excellence with exclusive trade meet
The Tourism Authority of Thailand (TAT) is proud to announce a significant step forward in advancing Thai health and wellness tourism through the Amazing Thailand Health and Wellness New Chapters New Experience Exclusive Trade Meet 2023. This prestigious event, hosted at the Conrad Bangkok Hotel on 24th July, aims to connect health and wellness representatives from all over the world…
- Tourism News
Thailand targets long-haul tourists with new US, Saudi Arabia offices
In an effort to boost tourists visiting, Thailand‘s government will be establishing additional tourism offices in the United States and Saudi Arabia, stated the deputy spokeswoman Rachada Dhnadirek. The proposition comes as part of a refreshed approach to meet international market demands, as directed by Prime Minister Prayut Chan-o-cha. The Tourism Authority of Thailand (TAT) is now concentrating on attracting…
- Tourism News
TAT and EVA Air sign LOI to jointly promote Thai tourism
The Tourism Authority of Thailand (TAT) and EVA Airways Corporation signed a Letter of Intent (LOI) to cooperate in the promotion of Thailand’s tourism for the mutual benefit of the two parties, which will see EVA Air’s global route network used to boost visitor numbers from key worldwide markets to the kingdom. Yuthasak Supasorn, TAT Governor, said… “Together, TAT and…
- Tourism News
Dramatic leap in tourism to Thailand rakes in 1.08 trillion baht
Exceeding expectations and the grim shadow of the previous year, the tourist influx to Thailand recorded a dramatic leap in the first half of 2023. From January to the end of July, over 15 million people travelled in Thailand, marking an increase in tourism to Thailand of 384% in comparison to the same period in the prior year, according to…
- Tourism News
Thailand expects holiday tourism boom earning 16.6 billion baht
The Tourism Authority of Thailand (TAT) is forecasting a substantial influx of travel and expenditure within the nation from July 28 to August 2. Projections are currently pointing at nearly five million voyages, which could potentially rake in 16.6 billion baht across the country. TAT Governor Yuttasak Supasorn, indicates that the estimated surge in domestic travels during this unique long…
- Business News
Budget airlines hike flights to China amid sluggish post-Covid recovery
In an attempt to achieve post-Covid recovery, budget airlines across the globe have increased flight frequencies to China. However, travel and capacity are yet to reach pre-Covid volumes. On its side, the Tourism Authority of Thailand (TAT) is being circumspect about implementing a visa fee waiver scheme to draw in more international visitors. Despite loom border controls from the start…
- Tourism News
Muay Thai travel experience campaign launched by TAT
The ‘Amazing Muay Thai Travel Experience’ campaign has been launched in an attempt to expand Thailand’s tourism industry. This unique initiative aims to showcase the diverse ancient Thai martial arts across the four regions of the country. The Tourism Authority of Thailand (TAT) held an opening ceremony for the programme at Thanarat Hall in its Bangkok headquarters. Apichai Chatchalermkit, TAT’s…
- Business News
Thailand boosts tourism budget to 5 billion baht
The Tourism Authority of Thailand (TAT) announced its plans for the fiscal year 2024, with a focus on growing off-peak customers, increasing spending per trip by 7%, and distributing income to a wider range of destinations. The budget for these initiatives is set at 5 billion baht, a significant increase from the 3.25 billion baht allocated for fiscal 2023. TAT Governor…
- Business News
Thailand targets 3 trillion baht tourism revenue in 2023 with sustainability focus
The Tourism Authority of Thailand (TAT) is optimistic that the country’s tourism industry will achieve a revenue of 3 trillion baht in 2023, equal to the revenue generated in 2019. Tanes Petsuwan, TAT’s deputy governor for Asia and the South Pacific, revealed that the agency is developing new promotional strategies for the next fiscal year and anticipates finalising its proposal…
- Business News
Thailand on track for 10 million tourists despite low season
The Tourism Authority of Thailand (TAT) anticipates that by the end of this month, Thailand will have welcomed 10 million foreign tourists, with at least 2 million visitors per month expected during the low season. TAT Governor Yuthasak Supasorn stated that Thailand has consistently recorded over 50,000 arrivals daily, indicating that the monthly minimum rate of 2 million visitors during…
- Tourism News
TAT aims to reel in foodie tourists with new sustainable culinary programme (video)
The Tourism Authority of Thailand (TAT) set its sights on further enhancing Thailand’s reputation as a culinary destination while promoting sustainability. The TAT is now aiming to reel in foodie tourists with the new Amazing Thailand Culinary City programme, aimed at promoting gastronomy tourism. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for Marketing Communications, stated that the Amazing Thailand Culinary…
