Dark history to exotic delights: Cambodia and Thailand tourist strategy
In the race for international tourist supremacy, Thailand and Cambodia are deploying contrasting tactics. While Thai PM Srettha Thavisin opts for traditional methods, Cambodia is embracing a darker approach, urging visitors to explore its tragic past.
Cambodia’s tourist authority has revamped facilities at the Tuol Sleng Genocide Museum and the Choeung Ek Killing Fields, sites synonymous with the horrors of the Khmer Rouge era. Additionally, Cambodia aims for a spectacular Khmer New Year festival, promoting the consumption of protein-rich fried insects.
Hotels and businesses are instructed to display national flags and royal family images, while ensuring clear signage for parking to avoid traffic chaos. Meanwhile, Thailand unveils a five-point marketing strategy, prioritising positive experiences, Thai culture immersion, off-the-beaten-path destinations, and world-class events.
Moreover, Thailand pushes for seamless travel within ASEAN with a proposed mini Schengen visa arrangement, reported Pattaya Mail.
Brian Williams, a UK-based travel expert specialising in Southeast Asia, notes the divergent approaches.
“Cambodia seeks to expand its attractions beyond Angkor Wat, while Thailand focuses on user-friendly strategies.”
Thailand also eyes extending government insurance coverage for foreign tourists involved in accidents.
In related news, in a high-profile diplomatic move, Defence Minister Sutin Klungsang has declared war on PM2.5 pollution, setting the stage for a showdown with Cambodia. Sutin is gearing up for a fierce clash during the 16th General Border Committee (GBC) meeting in Phnom Penh. He pointed fingers at Cambodian farm practices exacerbating pollution woes across borders.
In other news, negotiations were underway between Thailand and Cambodia concerning overlapping border regions in the Gulf of Thailand, according to Sutin. He addressed public concerns and queries from the press about the possible implications of a meeting held in Bangkok on February 21 between Hun Sen, former Prime Minister of Cambodia, and Thaksin Shinawatra, ex-Thai Prime Minister. Sutin stated that there was no conflict of interest.
