EF Ultimate Break partners with Thailand for eco-friendly holidays
EF Ultimate Break, the experiential travel leader for the 18 to 35 crowd, is taking travel to a whole new level of responsibility with its latest initiative, launched in collaboration with the Tourism Authority of Thailand (TAT).
Aimed at delivering sustainable, ethically crafted adventures, this new line-up of Thailand tours promises eco-conscious itineraries that will make every traveller feel like they’re giving back.
With over a dozen fresh tours launching, EF Ultimate Break is committed to sustainability. Each itinerary is designed to reduce environmental impact, protect animal welfare, and uplift local communities.
EF’s President, Heather Leisman, summed up the latest initiative.
“With the Responsible Travel initiative, we’re going beyond conventional tours. We’re committed to reducing our carbon impact, supporting local economies, and promoting animal welfare to ensure that tourism continues to benefit the destinations our travellers explore.”
EF Ultimate Break’s efforts build on its parent company EF Education First’s sustainability mission, structured around three pillars: environmental protection, animal welfare, and community support.
Partnering with organisations like myclimate and Eden Reforestation Projects, EF aims to measure and offset carbon emissions, while reforesting areas in Kenya, Madagascar, and Mozambique. New partnerships with WeForest will extend this goal to Thailand’s landscapes, fostering community growth and conservation.
The tour line-up includes trips such as Highlights of Thailand, a 15-day journey through Bangkok, Chiang Mai, and the islands, and Bangkok City Experience, an eight-day cultural immersion in the Thai capital. Each tour emphasises eco-conscious practices, including community-focused activities and wildlife sanctuaries instead of exploitative attractions, reported Travel and Tour World.
“Travel should be about sharing a place, not just seeing it. We focus on the long-term impacts our tours have on the communities we explore, aiming to benefit these areas long after our travellers leave.”
In related news, immediate action is necessary for sustainability, warns Sumet Tantivejkul, secretary-general of the Chaipattana Foundation. Speaking at the opening ceremony of Sustainability Expo 2024 (SX2024) on September 27 in Bangkok, he highlighted the urgency of change as emphasised by the sufficiency economy theory of King Bhumibol Adulyadej The Great King Rama IX.
