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Beer delivery company hit with 50,000 baht fine for violating Alcohol Control Act

Maya Taylor



PHOTO: Gerrie van der Walt on Unsplash

A craft beer delivery company says it’s been fined 50,000 baht for allegedly violating Thailand’s Alcohol Beverage Control Act. Posting on its Facebook page, Beervana says it wants to warn other companies and is also petitioning for the law to be abolished, claiming it’s hurting businesses that are already struggling during the Covid-19 crisis.

Under the act, suppliers are forbidden from promoting particular brands of alcohol, posting branded bottles or glasses, giving alcohol away for free, issuing invitations to try a particular alcoholic product or using celebrities to endorse alcohol brands. The act has been around since 2008 but rarely enforced to any significant degree.

However, the Thai Alcohol Prevention Network has responded to Beervana’s Facebook post, with spokesman Chuwit Chantaras issuing a press statement to explain the reasoning behind the fine. He refutes some of Beervana’s claims, saying the company doesn’t understand the importance of the act.

Chantaras points out that alcohol is responsible for nearly 50,000 deaths a year in Thailand. With bars currently shut and restaurants only permitted to sell alcohol for take away, he claims many businesses are resorting to illegal ways of selling alcohol. These methods include promotions and special deals on particular brands, which violate the act and could make it easier for underage drinkers to get their hands on alcohol.

Chantaras refutes Beervana’s claim that even showing an unbranded bottle or using the word “beer” is illegal under the act, pointing out that it’s only the promotion of particular brands or the use of celebrities to market alcohol that is forbidden.

Pubs and clubs have been shuttered since the end of March but are looking towards being re-opened in the next few weeks in Phase Four of the lifting of restrictions around Thailand. Alcohol is currently able to be purchased and taken home, but restaurants are still not permitted to sell alcohol at their premises.

SOURCE: The Pattaya News


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  1. Avatar

    Madeline Thompson

    Monday, June 8, 2020 at 10:37 am

    I agree with the beer companies, the Alcohol Control Act is way past it’s usefulness vis a vis the Covid situation. Restaurants should be allowed to serve at least wine and beer, it is a natural part of dining out. Bars should be allowed to open. I know the government is concerned about the new Covid bounce-back – but if that is the case, why would they bring in 5,000 migrant workers? Apart from helping Thailand’s corporate world with cheap labour? The Alcohol Act needs to be repealed as soon as possible for the sake of restaurant and bar owners, who provide one of the great assets of Thailand’s tourist industry. Nobody wants to visit a country that presents draconian laws regarding the hospitality element of tourism.

  2. Avatar

    Toby Andrews

    Monday, June 8, 2020 at 11:59 am

    Draconian laws is right. What other laws can they invent to make it hard for the population of Thailand?
    Is it just that they want more opportunities to make money from fines?
    It might be.

  3. Avatar

    Les Hallett

    Monday, June 8, 2020 at 4:29 pm

    Medieval,who on earth is making up these rules? To say alcohol is responsible for 50000 deaths is frankly nonsense? Idiots who flouting the drink driving rules are responsible? People who drink socially & responsibly have to suffer the consequences of their actions?
    Strictly enforce,driving motorcycles with no helmet would cut fatalities by at least half.
    Far too simple to blame this whole sad situation on beer & wine sales?

  4. Avatar


    Tuesday, June 9, 2020 at 9:00 am

    “suppliers are forbidden from promoting particular brands of alcohol,”… . WHY? .. how is the brand relevant? What brands ;-example?

    “restaurants are still not permitted to sell alcohol at their premises” -… so MAYBE just take your own. – I have never seen any directive stating one can not consume on premises.

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