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  • Thailand News

    Health supplement scams sizzle online as FDA flags revoked claims

    The Food and Drug Administration (FDA) has identified three health supplement products advertising overblown claims on e-marketplaces despite their licences being revoked. The products, found in advertising online, claim to control sugar levels, burn fat and decrease hunger. The FDA today disclosed the results of their surveillance of health product advertisements on e-marketplaces. They identified three products: 1. Mix Oil…

  • World News

    Snap hires ex-Google VP to boost ad targeting and measurement

    Snap Inc announced yesterday that it has appointed a new senior vice president of engineering from Google, marking the latest addition to its team in a bid to boost its advertising business. Eric Young, who previously served as vice president of engineering for Alphabet Inc’s Google Cloud, will be responsible for overseeing Snap’s core infrastructure, which includes the widely-used photo…

  • Business News

    Tesla to embrace advertising, Musk hints at unique approach

    Elon Musk has announced plans for Tesla Inc to venture into traditional advertising, marking a significant shift for the electric vehicle (EV) manufacturer that has previously relied on its CEO’s star power and customer enthusiasm. Speaking at the company’s annual meeting, Musk stated that Tesla would “try out a little advertising and see how it goes.” The news led to…

  • Business News

    Tesla to test traditional advertising, Elon Musk reveals irony

    In a surprising move, Tesla CEO Elon Musk announced today that the electric vehicle manufacturer would experiment with advertising to evaluate its effectiveness. This decision comes as a notable shift for Musk, who has previously shunned traditional advertising methods for Tesla. Interestingly, Musk’s recent acquisition of Twitter, a platform heavily reliant on advertising, may have influenced his change of heart.…

  • Thailand Election News

    TikTok bans political groups ahead of Thai election

    TikTok announced that it will block all accounts linked to political groups in Thailand in the lead-up to and during the country’s upcoming general election. TikTok Thailand’s chief of public policy announced that the company would take measures to maintain a safe community by preventing the spread of fake news and hate speech sparked by political conflicts. TikTok, a short-form video…

  • World News

    Singaporean salon Strip in trouble over orangutan ad

    Singaporean hair removal salon chain Strip has been the centre of a social media storm in China due to their use of an orangutan in an advertisement in the country. The ad for Strip’s salons in Shanghai caused anger among social media users who accused the company of shaming women who do not remove their body hair. In response to…

  • Technology News

    Twitter employees lay off begins after Musk takeover

    Elon Musk’s Twitter takeover has been swift and rattling after months of trying to back out of the deal. It is rumoured that Musk plans to lay off 75% of Twitter’s 7,500 employees. And the axe started swinging on Friday. Stay-home orders were given to thousands of employees at Twitter which may signal they’re being laid off. Some new sources…

  • Thailand News

    Thai PM slams controversial and “unacceptable” Lazada advert

    The Thai PM, Prayut Chan-o-cha, has joined the hysteria surrounding a now-deleted advert from online shopping platform, Lazada. The ad, in the form of a video, features online influencers, Nara Aniwat and Thidaporn “Nurat” Chaokuwiang. Thidaporn is seated in a wheelchair and dressed in traditional Thai costume. In the clip, Nara accuses Thidaporn, who plays the role of her mother…

  • Technology News

    Massive LED billboard cluster causes sleepless nights in Thong Lor

    Sleepless in Sukhumvit. A massive clump of LED billboards in Bangkok’s Thong Lor district has been such a nuisance to residents across the street, with many complaining they’re losing sleep, that an official complaint filed with local police and the district office could succeed in its removal. Thong Lor is known for its nightlife, with numerous clubs, pubs, restaurants –…

  • Thailand News

    Thailand News Today | Bangkok restrictions, quarantine at home?, some beaches closed | June 28

    Bangkok has reported its first case of the Beta variant of Covid-19, originally detected in South Africa. The National Security Council chaired a meeting of the CCSA to discuss the rising infections in Bangkok and other dark red zone provinces, as well as the situation in the south of the country. The Medical Services Department has agreed that asymptomatic Covid-19…

  • Best of

    Top 5 Marketing Agencies in Bangkok

    If you are looking to elevate your business, you may be in need of a marketing agency. Thailand has hundreds of marketing firms to choose from. These range in size from small, niche marketing companies to large, full-service marketing agencies. With so many options, narrowing down your search to find the right agency can be difficult. This decision is especially…

  • Thai Law News

    Australia sets worldwide precedent by passing pay‐to‐play legislation for social media giants

    In a landmark decision, Australia is now requiring global digital giants, such as Facebook and Google, to pay for using local news content on their websites. The move sets a precedent that many global companies have been anticipating. The law passed yesterday after Facebook and Google reached an agreement to pay local Australian news organisations for using their stories on…

  • Business News

    Thailand’s media spend shrinks as brands shy away from ‘bad’ news

    Young protesters, who use social media and messaging intuitively vs Thai officials and police who try and track those messages to keep up with the plans of the protest movement. Although Thai police have water cannons and brute force, the Thai youth at the core of the current protest movement also have a valuable weapon. And it’s being used more…

  • Crime News

    Prohibition activist criticises unequal enforcement of Thai alcohol laws

    The head of the prohibitionist Alcohol Watch Network is criticising the Office of Alcohol Beverage Control and police for looking the other way after ML Piyapas Bhirombhakdi posted a photo of herself showing off a branded bottle of an alcoholic drink on her Instagram profile (the picture has since been deleted). Piyapas is not only a great-granddaughter of HRH Prince…

  • Economy News

    Draft law would ban online alcohol sales in Thailand

    In April, the government imposed a nationwide ban on the sale of alcoholic beverages as part of the Emergency Decree to stem the spread of Covid-19. Now the country’s top alcohol regulator has approved a draft regulation to ban online alcohol sales. The move comes after alcohol watchdog groups urged the government to crack down on the online sales, which…

  • World News

    Unilever, Honda and Coca-cola boycott Facebook

    One of the world’s largest advertising spenders has added its name to the campaign to convince marketers to ditch Facebook. Global consumer goods company Unilever announced on Friday that it will stop advertising on Facebook and Instagram, joining a growing movement to stop spending ad dollars on social media platforms. In a post on its website, Unilever referred to its…

  • World News

    Unilever drops “fair” from skin lightening cream’s branding

    Unilever has announced it is dropping the word “fair” from its “Fair & Lovely” skin lightening cream after many have described the branding as racist. Sunny Jain, president of Unilever’s. beauty and personal care division says… “We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right,…

  • Business News

    Murdoch closes all his regional and local newspapers in Australia

    Australia’s largest media group, News Corp, has ditched its 100 local and regional newspapers, blaming the collapse of the businesses on a collapse advertising, migration of advertisers online, all made worse by the Covid-19 pandemic. News Corp, owned by Rupert Murdoch, announced on April 1 it was stopping printing of around 60 community newspapers “temporarily”. The collapse will cause the…

  • Covid-19 News

    Facebook sues Bangkok man for ‘cloaking’ software

    Facebook is suing a Bangkok resident for developing and marketing software that ‘cheats’ the social network’s advertising review process to enable users to post dangerous ads to other users. Facebook explained that Mr Basant Gajjar, an Indian-American software architect living in the Thai capital, developed a “cloaking” technique in software that hides the real content of advertisements, while showing the user…

  • Business News

    Thai advertisers deserting Print, but love Cinema and Transit ads

    Thai businesses are shunning newspapers and magazines for advertising, but still support cinema advertising and ‘transit’ media. Newspaper advertising spend dropped nearly 28%. Magazine spending wasn’t far behind dropping nearly 25%, year on year. Thailand’s advertising spend dropped 0.42% year on year in July to about 9.143 billion baht, according to Nielsen media report. The report says that only cinema,…

  • Thailand News

    Facebook bars overseas electoral ads for the March 23 election

    The Thai government and Election Commission are imposing their own bans and restrictions for political advertising leading up to next month’s poll. Now Thailand’s favorite social media platform says it is banning ads posted from overseas for the poll as well. Facebook says it will bar foreign-based election advertisements in Thailand as the country heads towards the March 24 election.…

  • Thai Life

    The internet booms and print languishes in 2019 advertising spend

    Thailand’s Digital advertising market spend is poised to reach 124 billion baht in 2019. That’s a growth of nearly 5%. But newspapers, magazines, Cable TV and radio are on the nose as marketers stick with terrestrial TV and ramp up their digital portfolios. “Digital media is expected to grow 20% and is will nearly equal the value of TV advertising…

  • Thailand News

    Social media the key in the run up to the 2019 election

    “Newspapers, once the beneficiary of political advertising, will now be side-lined in favor of targeted social media in the lead up to this year’s election.” by Asina Pownwasin Your social media platforms are about to be filled with banter, arguments and lots of advertising. The topic? The forthcoming Thai election (when a date is eventually announced). For the first time…