advertising
- Business News
Thailand’s digital ad spend to surpass 30 billion baht in 2024
Digital ad spending in Thailand is set to exceed 30 billion baht (US$890 million) this year, reflecting the country’s growing embrace of digital platforms. According to the Thailand Digital Ad Spending Report for mid-year 2024, jointly released by the Digital Advertising Association of Thailand and Kantar Insights Thailand, digital advertising expenditure is projected to reach 33.8 billion baht (US$1 billion),…
- Crime News
Thai ministry exposed: Doctored pics used to sell dysfunction meds
A Facebook page has been accused of doctoring images of senior officials from Thailand‘s Ministry of Higher Education, Science, Research and Innovation (MHESI) to advertise and sell medication for male sexual dysfunction. MHESI has reported the incident to the officials under the Computer Crimes Act for disseminating false information. Yesterday, October 17, Supachai Pathumnakul, Permanent Secretary of MHESI, disclosed that…
- Thailand News
Ads for cosmetic procedures by medical professionals banned
The Medical Council of Thailand issued a new regulation prohibiting medical professionals from advertising their expertise in cosmetic procedures. This announcement aims to ensure ethical practices and provide accurate information to the public. Today, July 10, the Royal Gazette published Medical Council Announcement No. 39/2567 regarding the advertising of cosmetic procedures by medical practitioners. This regulation, effective immediately, aims to…
- Thailand News
Residents protest over false advertising and dilapidated clubhouse
Residents of a housing estate are up in arms over false advertising that promised top-notch amenities, only to be shocked by the dilapidated state of the clubhouse. The celebrity Tuck Boriboon allegedly could not tolerate the situation and joined the protest. Dr Monchai Jongkairattanakul, also known as Lawyer Kaew, shared the plight of the residents yesterday through the Facebook page…
- Search Engine Marketing (SEM)
Best times to apply Ads for stunning results
Deciding when to apply ads can transform your marketing strategy, turning visual assets into powerful tools for engagement. Whether you’re armed with graphics or videos, it’s crucial to know the perfect moment to launch your display ads. This not only maximizes visibility but also ensures your message reaches the right audience at the right time. Re-engaging those who’ve previously interacted…
- Search Engine Marketing (SEM)
Unlocking mobile PPC secrets: Skyrocket your sales today
In today’s fast-paced digital world, mobile phones have transformed how we interact with content online, making mobile PPC advertising an essential tool for businesses aiming to reach their audience effectively. With mobile advertising accounting for half of all digital ad spending worldwide in 2021, it’s clear that targeting mobile users is not just an option but a necessity for those…
- Business News
NocNoc leverages AI for personalised consumer experiences with IPO planned for 2028
NocNoc, the e-marketplace specialising in home products and services, leverages artificial intelligence (AI) to deliver personalised online and offline consumer experiences. The platform is expanding into new lifestyle categories to tap into the home and living market, estimated to be valued at around 450 billion baht. Better Bee Marketplace Co, the firm behind the platform, anticipates an initial public offering…
- Thailand News
VGI’s bold move to dominate BTS Lines
In the fast-paced world of out-of-home (OOH) media, VGI Plc is gearing up for innovative plans for advertising space on Bangkok’s bustling BTS lines. VGI’s CEO, Nelson Leung reveals the plans. “Global media is evolving but targeting the right audience at the right time remains paramount.” With the OOH sector rebounding from pandemic challenges, VGI sets its sights on exploiting…
- Thailand News
Health supplement scams sizzle online as FDA flags revoked claims
The Food and Drug Administration (FDA) has identified three health supplement products advertising overblown claims on e-marketplaces despite their licences being revoked. The products, found in advertising online, claim to control sugar levels, burn fat and decrease hunger. The FDA today disclosed the results of their surveillance of health product advertisements on e-marketplaces. They identified three products: 1. Mix Oil…
- World News
Snap hires ex-Google VP to boost ad targeting and measurement
Snap Inc announced yesterday that it has appointed a new senior vice president of engineering from Google, marking the latest addition to its team in a bid to boost its advertising business. Eric Young, who previously served as vice president of engineering for Alphabet Inc’s Google Cloud, will be responsible for overseeing Snap’s core infrastructure, which includes the widely-used photo…
- Business News
Tesla to embrace advertising, Musk hints at unique approach
Elon Musk has announced plans for Tesla Inc to venture into traditional advertising, marking a significant shift for the electric vehicle (EV) manufacturer that has previously relied on its CEO’s star power and customer enthusiasm. Speaking at the company’s annual meeting, Musk stated that Tesla would “try out a little advertising and see how it goes.” The news led to…
- Business News
Tesla to test traditional advertising, Elon Musk reveals irony
In a surprising move, Tesla CEO Elon Musk announced today that the electric vehicle manufacturer would experiment with advertising to evaluate its effectiveness. This decision comes as a notable shift for Musk, who has previously shunned traditional advertising methods for Tesla. Interestingly, Musk’s recent acquisition of Twitter, a platform heavily reliant on advertising, may have influenced his change of heart.…
- World News
Singaporean salon Strip in trouble over orangutan ad
Singaporean hair removal salon chain Strip has been the centre of a social media storm in China due to their use of an orangutan in an advertisement in the country. The ad for Strip’s salons in Shanghai caused anger among social media users who accused the company of shaming women who do not remove their body hair. In response to…
- Technology News
Twitter employees lay off begins after Musk takeover
Elon Musk’s Twitter takeover has been swift and rattling after months of trying to back out of the deal. It is rumoured that Musk plans to lay off 75% of Twitter’s 7,500 employees. And the axe started swinging on Friday. Stay-home orders were given to thousands of employees at Twitter which may signal they’re being laid off. Some new sources…
- Thailand News
Thai PM slams controversial and “unacceptable” Lazada advert
The Thai PM, Prayut Chan-o-cha, has joined the hysteria surrounding a now-deleted advert from online shopping platform, Lazada. The ad, in the form of a video, features online influencers, Nara Aniwat and Thidaporn “Nurat” Chaokuwiang. Thidaporn is seated in a wheelchair and dressed in traditional Thai costume. In the clip, Nara accuses Thidaporn, who plays the role of her mother…
- Technology News
Massive LED billboard cluster causes sleepless nights in Thong Lor
Sleepless in Sukhumvit. A massive clump of LED billboards in Bangkok’s Thong Lor district has been such a nuisance to residents across the street, with many complaining they’re losing sleep, that an official complaint filed with local police and the district office could succeed in its removal. Thong Lor is known for its nightlife, with numerous clubs, pubs, restaurants –…
- Best of
Top 5 Marketing Agencies in Bangkok
If you are looking to elevate your business, you may need a marketing agency. Thailand has hundreds of marketing firms to choose from. These range in size from small, niche marketing companies to large, full-service marketing agencies. With so many options, narrowing down your search to find the right agency can be difficult. This decision is especially important as a…
- Thai Law News
Australia sets worldwide precedent by passing pay‐to‐play legislation for social media giants
In a landmark decision, Australia is now requiring global digital giants, such as Facebook and Google, to pay for using local news content on their websites. The move sets a precedent that many global companies have been anticipating. The law passed yesterday after Facebook and Google reached an agreement to pay local Australian news organisations for using their stories on…
- Business News
Thailand’s media spend shrinks as brands shy away from ‘bad’ news
Young protesters, who use social media and messaging intuitively vs Thai officials and police who try and track those messages to keep up with the plans of the protest movement. Although Thai police have water cannons and brute force, the Thai youth at the core of the current protest movement also have a valuable weapon. And it’s being used more…
- Crime News
Prohibition activist criticises unequal enforcement of Thai alcohol laws
The head of the prohibitionist Alcohol Watch Network is criticising the Office of Alcohol Beverage Control and police for looking the other way after ML Piyapas Bhirombhakdi posted a photo of herself showing off a branded bottle of an alcoholic drink on her Instagram profile (the picture has since been deleted). Piyapas is not only a great-granddaughter of HRH Prince…
- World News
Unilever, Honda and Coca-cola boycott Facebook
One of the world’s largest advertising spenders has added its name to the campaign to convince marketers to ditch Facebook. Global consumer goods company Unilever announced on Friday that it will stop advertising on Facebook and Instagram, joining a growing movement to stop spending ad dollars on social media platforms. In a post on its website, Unilever referred to its…
- World News
Unilever drops “fair” from skin lightening cream’s branding
Unilever has announced it is dropping the word “fair” from its “Fair & Lovely” skin lightening cream after many have described the branding as racist. Sunny Jain, president of Unilever’s. beauty and personal care division says… “We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right,…
- Business News
Murdoch closes all his regional and local newspapers in Australia
Australia’s largest media group, News Corp, has ditched its 100 local and regional newspapers, blaming the collapse of the businesses on a collapse advertising, migration of advertisers online, all made worse by the Covid-19 pandemic. News Corp, owned by Rupert Murdoch, announced on April 1 it was stopping printing of around 60 community newspapers “temporarily”. The collapse will cause the…
- Covid-19 News
Facebook sues Bangkok man for ‘cloaking’ software
Facebook is suing a Bangkok resident for developing and marketing software that ‘cheats’ the social network’s advertising review process to enable users to post dangerous ads to other users. Facebook explained that Mr Basant Gajjar, an Indian-American software architect living in the Thai capital, developed a “cloaking” technique in software that hides the real content of advertisements, while showing the user…
- Thailand News
Facebook bars overseas electoral ads for the March 23 election
The Thai government and Election Commission are imposing their own bans and restrictions for political advertising leading up to next month’s poll. Now Thailand’s favorite social media platform says it is banning ads posted from overseas for the poll as well. Facebook says it will bar foreign-based election advertisements in Thailand as the country heads towards the March 24 election.…
- Thai Life
The internet booms and print languishes in 2019 advertising spend
Thailand’s Digital advertising market spend is poised to reach 124 billion baht in 2019. That’s a growth of nearly 5%. But newspapers, magazines, Cable TV and radio are on the nose as marketers stick with terrestrial TV and ramp up their digital portfolios. “Digital media is expected to grow 20% and is will nearly equal the value of TV advertising…
- Thailand News
Social media the key in the run up to the 2019 election
“Newspapers, once the beneficiary of political advertising, will now be side-lined in favor of targeted social media in the lead up to this year’s election.” by Asina Pownwasin Your social media platforms are about to be filled with banter, arguments and lots of advertising. The topic? The forthcoming Thai election (when a date is eventually announced). For the first time…
