Samsung Galaxy A57 5G and A37 5G launch in Thailand with prices, specs, and full AI features
Samsung’s latest A-Series models arrive with AI tools, better cameras, and long-term software support
Samsung has officially launched the Samsung Galaxy A57 5G and Galaxy A37 5G in Thailand, bringing flagship-level features to its popular mid-range lineup. Both phones arrive with significant spec upgrades, thinner bezels, and, for the first time in the A-Series, a full suite of Galaxy AI features built into One UI 8.5.
The launch confirms earlier leaked specs that surfaced in January, and as far as it looks, they are very close to what Samsung has officially released this month. Much of the early information pointed to the same direction on design, memory options, and key features, making the leaked Samsung Galaxy A57 and A37 launch details a fairly accurate preview of what buyers are now getting in Thailand.
On this page
| Section (Click to jump) | Short summary |
|---|---|
| Pricing and launch promotions | The Galaxy A57 5G and A37 5G offer multiple price points, with a limited-time promotion upgrading storage at no extra cost. |
| Design and display upgrades | Both models feature slimmer designs, brighter 120Hz AMOLED displays, and IP68 protection for improved durability and viewing. |
| Performance and cooling | The A57 5G delivers stronger AI performance and improved cooling, while the A37 5G focuses on balanced everyday efficiency. |
| Camera system and Galaxy AI integration | Both phones include capable camera systems and introduce Galaxy AI features for smarter search, editing, and voice transcription. |
| Battery and connectivity | Both devices offer 5,000mAh batteries with faster charging and long-term software support, with the A57 5G adding stronger connectivity options. |
| Colour options | The A57 5G and A37 5G come in different colour variants, each offering a mix of subtle and bold finishes. |
| Specs comparison | The A57 5G leads in processing power, camera quality, and connectivity, while the A37 5G offers a more affordable but similar overall package. |
Pricing and launch promotions for both the Samsung A57 and A37
The Samsung Galaxy A57 5G is available in three configurations:
- 12GB RAM / 512GB storage: 20,999 baht
- 12GB RAM / 256GB storage: 17,999 baht
- 8GB RAM / 256GB storage (Online Exclusive): 16,999 baht
The Samsung A37 5G comes in a single configuration:
- 8GB RAM / 256GB storage: 13,999 baht
Launch promotion (March 16 to April 5, 2026): Buyers of the Samsung Galaxy A57 5G 256GB model get a free upgrade to 512GB storage, worth 3,000 baht. This effectively makes the top-tier model available at the mid-tier price during the promotional period.
Samsung Finance+ is also available with a 10% down payment, starting from 1,400 baht for the Galaxy A37 5G and 1,800 baht for the Samsung A57 5G, allowing buyers to take the phone home immediately.
Design and display upgrades
Both models feature Samsung’s new Ambient Island design with significantly thinner bezels on all four sides, creating a more immersive viewing experience. The Samsung Galaxy A57 5G measures just 6.9mm thin and weighs 179g, while the Galaxy A37 5G comes in at 7.4mm and 182g.
The displays on both phones are identical: 6.7-inch Super AMOLED panels with 120Hz refresh rates and Vision Booster technology that pushes peak brightness to 1900 nits. This makes outdoor visibility substantially better than previous A-Series models and brings the experience closer to Samsung’s flagship S-Series.
Both phones carry IP68 water and dust resistance ratings, protecting them in various usage scenarios.
Performance and cooling
The Samsung Galaxy A57 5G runs on the new Exynos 1680 chipset, which delivers a 42% improvement in NPU (Neural Processing Unit) performance specifically for AI tasks. The Galaxy A37 5G uses the Exynos 1480, which balances performance and power efficiency.
Samsung has upgraded the vapour chamber cooling system in the Samsung A57 5G by 13%, making it the same size as the one found in the Galaxy S25+. This allows the phone to maintain stable frame rates during intensive gaming or video recording without thermal throttling.
Camera system and Galaxy AI integration
The camera setup on the Samsung Galaxy A57 5G includes a 50MP main sensor with OIS, a 12MP ultra-wide lens with a 123-degree field of view, and a 5MP macro lens. The ultra-wide camera supports 4K UHD video recording at 30fps. The Galaxy A37 5G uses a similar setup but with an 8MP ultra-wide lens. Both phones feature 12MP front cameras capable of 4K video.
Samsung has upgraded the Image Signal Processor (ISP) on both models, improving HDR video quality and Nightography performance with more vibrant colours and reduced noise in low-light conditions.
The standout feature is the integration of Galaxy AI across both models. This marks the first time Samsung’s AI suite has appeared in the A-Series. The AI features include:
Circle to search: Quickly search for anything on your screen by circling, highlighting, or tapping it, without switching apps.
Voice transcription: Automatically converts voice recordings and phone calls into text, useful for meetings, interviews, or lectures.
Intelligent visual editing: AI-powered photo editing that includes Best Face selection (choosing the best expression from group photos) and automatic editing suggestions to enhance images.
Battery and connectivity
Both the Samsung Galaxy A57 5G and Galaxy A37 5G pack 5,000mAh batteries with 45W wired fast charging support, a notable upgrade from previous generations and closer to flagship charging speeds.
The Samsung A57 5G offers Wi-Fi 6E (6GHz support), Bluetooth 6.0, and 5G connectivity. The Galaxy A37 5G features Wi-Fi 6, Bluetooth 5.4, and 5G.
Both phones run Android 16 with One UI 8.5 and come with Samsung’s commitment to 6 years of OS updates and 6 years of security updates, matching the support provided to flagship models.
Colour options for Samsung A57 and A37
The colours that the Samsung Galaxy A57 5G is available in are:
- Violet
- Dark Blue
- Grey
On the flipside, the Galaxy A37 5G comes in the colours of:
- Light Violet
- Dark Green
- Grey
Specs comparison for Samsung A57 and A37
| Feature | Samsung Galaxy A57 5G | Samsung Galaxy A37 5G |
|---|---|---|
| Display | 6.7″ Super AMOLED 120Hz, 1900 nits | 6.7″ Super AMOLED 120Hz, 1900 nits |
| Processor | Exynos 1680 | Exynos 1480 |
| RAM / Storage | 8GB/256GB, 12GB/256GB, 12GB/512GB | 8GB/256GB |
| Main Camera | 50MP (F1.8, OIS) | 50MP (F1.8, OIS) |
| Ultra-wide | 12MP (F2.2, 123°) | 8MP |
| Macro | 5MP (F2.4) | 5MP (F2.4) |
| Front Camera | 12MP (4K video) | 12MP (4K video) |
| Battery | 5,000mAh, 45W charging | 5,000mAh, 45W charging |
| OS | Android 16 / One UI 8.5 | Android 16 / One UI 8.5 |
| Updates | 6 years OS + 6 years security | 6 years OS + 6 years security |
| Connectivity | Wi-Fi 6E, Bluetooth 6.0, 5G | Wi-Fi 6, Bluetooth 5.4, 5G |
| Dimensions | 6.9mm thick, 179g | 7.4mm thick, 182g |
| Water Resistance | IP68 | IP68 |
The Samsung Galaxy A57 5G and Galaxy A37 5G represent significant upgrades over their predecessors, bringing features previously reserved for flagship models down to the mid-range segment. The addition of Galaxy AI, improved displays with Vision Booster, faster charging, and extended software support make both phones compelling options for consumers who want premium features without flagship pricing.
The launch promotion offering a free storage upgrade makes the Samsung A57 5G particularly attractive during the March 16 to April 5 window, effectively giving buyers flagship-level storage capacity at a mid-tier price.
Sources:
• Samsung Galaxy A57 and A37 5G Details – DroidSans
• Samsung Galaxy A57 / A37 Leaked Specs in Europe – Sanook
• Galaxy A57 and Galaxy A37 Prices Revealed in Thailand – SpecPhone
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