Dusit Thani College & HSMAI launch global hospitality courses in Thailand

With over 30 years of cracking the whip in hospitality and culinary arts education, Dusit Thani College (DTC) leads the charge as Thailand’s premier institute dedicated to shaping top-notch talent for the hospitality game.

The granddaddy of hospitality education, DTC is where students get kitted out with the know-how, flair, and hands-on savvy needed to shine in the competitive industry.

Best known for its bang-on bachelor’s programmes, DTC has been dishing out short course public programmes in culinary arts and hospitality management for the past decade. But hold onto your toques – up until now, these sought-after courses were only served in Thai!

The HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face-to-face workshops, certifications and qualifications.

HSMAI courses offer specialised content to help fuel sales, inspire marketing, and optimise revenue.

Every aspect of the content and support material included in HSMAI’s programmes has been specifically designed and developed for those involved in hotel sales, marketing, and revenue management. The programme targets individuals with any level of expertise.

Step one of the partnership was the launch of an HSMAI hub on the Dusit Thani College website to facilitate access to information on all HSMAI online courses and allow users to register for their upcoming programmes.

What Dusit Thani College offers

This website is now live and features global, online and affordable courses covering:

• Restaurant and revenue management
• How to read a STR report
• Introduction to revenue management
• Introduction to digital marketing

Online courses complete with certificates are also available in digital marketing and revenue management on the site.

Following the registration period, the next step is co-hosting HSMAI live training and events. On October 14 and 15, HSMAI, Dusit Thani College and the Dusit Princess Srinakarin Hotel will offer live courses and training for:

• How to create content for marketing
• Optimising profit for your restaurant
• Building your hotel sales strategy for 2025

All of these courses come from the HSMAI Academy and will be taught in English in Bangkok by international experts who are part of the HSMAI trainer’s network.

John Lohr, Executive Director of External Affairs at Dusit Thani College expresses his excitement to introduce HSMAI’s expertise to the Thai hospitality industry.

“HSMAI is the international leader in providing hospitality sales and marketing knowledge. Dusit Thani College is delighted to be HSMAI’s key partner in Thailand and the region and to help introduce HSMAI’s expertise to the Thai hospitality industry to help professionals upskill and reskill with the backing of global industry benchmark standards.”

Similarly, Jackie Douglas, President of HSMAI APAC and chair of the HSMAI Academy is elated to partner with Dusit Thani College.

“HSMAI is thrilled to partner with Dusit Thani College to extend our presence in Thailand and deliver practical, contemporary training to more local hotels and industry professionals.

“By offering commercial courses in English, we aim to meet the growing demand from hotel leaders for upskilling and cross-skilling their teams. This collaboration will empower hospitality professionals with the skills they need to elevate their performance and ultimately drive greater ROI for the accommodation sector.”

HSMAI is an international organisation founded in the United States in 1927 and comprised of over 6,000 members from 35 countries across the globe. Dusit Thani College, owned by Dusit International, has over 30 years of experience in providing hospitality education and training. It remains the largest dedicated hospitality institute in Thailand, with over 10,000+ alumni.

For more details about Dusit Thani College and HSMAI’s partnership and programs, contact John Lohr at john.lohr@dtc.ac.th

Press Release