digital
- Business News
Thailand’s digital ad spend to surpass 30 billion baht in 2024
Digital ad spending in Thailand is set to exceed 30 billion baht (US$890 million) this year, reflecting the country’s growing embrace of digital platforms. According to the Thailand Digital Ad Spending Report for mid-year 2024, jointly released by the Digital Advertising Association of Thailand and Kantar Insights Thailand, digital advertising expenditure is projected to reach 33.8 billion baht (US$1 billion),…
- Business News
Thailand to go cashless by 2028, leads ASEAN in RTP usage
Thailand is set to transition to a cashless society more swiftly than its regional counterparts, driven by the nation’s rapid digital adoption and transformation, as per a Visa survey. Visa, a global leader in digital payment services, recently conducted the Consumer Payment Attitude Study, which indicated that Thailand could become a cashless society by 2028. This forecast places Thailand ahead…
- Thailand News
Thai-riffic tech boom: Chinese software firms set sights on Thailand
Chinese software companies are increasingly setting their sights on Thailand, recognising it as a key market for digital growth. Many of these firms, mostly small and medium-sized enterprises (SMEs), started by providing cloud-based solutions to Chinese online merchants in Thailand. Their offerings include sales order management, inventory control, and accounting software. In a sign of the times, Chinese food delivery…
- Business News
ETDA plugs in: Powering up Thailand’s digital economy for 2024
Thailand’s Electronic Transactions Development Agency (ETDA) unveiled plans to further its role as a co-creation regulator and promoter next year, aiming to boost the digital economy’s value and generate positive social impact. The ETDA intends to enhance the nation’s digital infrastructure, focusing on promoting e-document management, improving governance of digital platform services, and leveraging artificial intelligence (AI) for good governance…
- Thailand News
Thailand’s TV turmoil calls for a channel change in AV rules
Thailand’s television landscape is in turmoil, and a new study says it’s time for a fresh set of rules to manage the booming audio-visual (AV) market, including streaming platforms, geo-satellite broadcasts, and digital terrestrial TV (DTT). The report, commissioned by the Office of the National Broadcasting and Telecommunications Commission (NBTC) and carried out by SCF Associates, was made public yesterday.…
- Business News
19 firms request SEC approval for investment tokens
Nineteen companies, primarily in real estate and software, notified the Securities and Exchange Commission (SEC) of their intent to secure funding through investment tokens as per the Digital Asset Act. The Deputy Secretary-General of the SEC, Jomkwan Kongsakul, confirmed that these 19 firms are currently in pre-consultation with the commission to explore fundraising via investment tokens. Three companies have already…
- Thailand News
Economic journalist programme highlights digital finance skills
The closing ceremony for the 18th annual Advanced Economic Journalist Development Programme (AEJDP) highlighted the theme Unlocking Financial Potential for Wealth in the Digital Age. The event was organised by the Economic Reporters Association in collaboration with Bangkok Bank and the University of the Thai Chamber of Commerce. Bangkok Bank’s Deputy Manager, Chaiyarit Anuchitworrawong, presided over the ceremony and awarded…
- Thailand News
Thai app mishap: Woman gets traffic fine instead of digital wallet
A Thai woman registered on the Tang Rat app hoping to receive a 10,000 baht digital wallet but instead received a notification of an outstanding traffic ticket. Concerns about personal data privacy and linking have raised public alarm. The public is highly concerned about the registration process for the 10,000 baht digital wallet through the Tang Rat app. People worry…
- Business News
E-Foreign Business service said to simplify foreign investments
The Department of Business Development (DBD) is set to launch a new online service this month, the e-Foreign Business is aimed at streamlining the process for foreign investors to apply for business permissions in Thailand. Director-General of the DBD, Auramon Supthaweethum highlighted that the new system is designed to shorten the processing time for business registrations and reduce the volume…
- Press Room
Exploring Digital Gold Trading platforms for modern investors
In the ever-evolving landscape of investment, modern investors in Thailand are increasingly turning to digital platforms for trading in gold. This shift is driven by the convenience, accessibility, and advanced features these platforms offer. As traditional methods of investing in gold give way to digital alternatives, it’s crucial to understand the benefits and functionalities of these platforms to maximize returns…
- Thailand News
Lack of digital literacy in Thai workforce likely to effect economy
The National Economic and Social Development Council (NESDC) raised concerns over the state of literacy and digital skills among the youth and workforce, citing potential detrimental effects on the economy in the coming years. According to NESDC Secretary-General Danucha Pichayanan, recent surveys indicate alarming figures with 64.7% of individuals possessing literacy skills below international standards, while 74.1% exhibit substandard digital…
- Thailand News
Thailand to launch cyber-command unit for digital defence
Thailand is poised to bolster its cyber warfare capabilities with the establishment of a dedicated cyber-command unit by October. This initiative, revealed by Jirayu Huangsap, spokesman for Defence Minister Sutin Klungsang, aims to strengthen the country’s defence against emerging digital threats. General Songwit Noonphakdi, commander-in-chief of the Royal Thai Armed Forces (RTARF), has been tasked with creating the unit following…
- Technology News
Thailand’s govt backs AI industry and boosts digital infrastructure
Prime Minister Srettha Thavisin announced that the government is ready to support the AI industry and enhance the country’s digital infrastructure. The statement was made at the Microsoft Build: AI Day Event at Queen Sirikit National Convention Centre, where he welcomed around 2,000 developers and business and technology leaders. “AI has changed many aspects of our lives, workplaces, and business…
- Business News
SEC warns digital asset exchanges on special privileges
The Deputy Secretary-General of the Securities and Exchange Commission (SEC) issued a stern warning to digital asset exchange operators. The caution comes in light of recent findings by the SEC, which reveal that these exchanges often entice the public to invest by offering special privileges, thereby encouraging trades on their platforms. Anek Yooyuen emphasised that the operations of digital asset…
- Thailand News
Silencing the Voice: Pro-Thaksin outlet shuts down, sending shockwaves
A bombshell announcement rocks the media landscape as Voice TV, the longstanding bastion of pro-Thaksin views, announces it is shutting down. The board of Voice TV declared the end of its 15-year run, leaving some 100 journalists and staff members facing the axe. The abrupt closure has left tongues wagging, with no immediate rationale provided for the drastic move. Established…
- Guides
Navigating the metaverse: A guide for Thai businesses
The metaverse is experiencing rapid growth within Southeast Asia, presenting not only opportunities but also substantial concerns regarding cybersecurity and equitable access to this avant-garde domain. However, engagement with the metaverse extends beyond merely embracing a new technological trend. It is imperative for Thai enterprises to develop a sophisticated understanding of digital assets and related legal frameworks—considering non-fungible tokens (NFTs)…
- Business News
Over 1,000 digital platform operators register with Thailand’s ETDA
Digital platform service (DPS) operators in Thailand are flocking to register with the Electronic Transactions Development Agency (ETDA) system, with over 1,000 already signed up. This comes in response to the DPS law implemented on August 21 last year, aimed at creating transparency and enhancing consumer protection in the digital space. The ETDA is set to issue its ETDA DPS…
- Business News
Bitcoin hits US$50,000 milestone, crypto market on a digital rollercoaster
Bitcoin, the largest digital asset, oscillated around the landmark value of US$50,000, a level it hadn’t touched in over two years. This marks a remarkable resurgence following the various cryptocurrency scandals and industry wipeouts that had previously cast a shadow of uncertainty over the sector’s future. Yesterday, in the United States, Bitcoin’s value soared to an impressive US$50,328, and it…
- Business News
Thailand’s DES ministry to propose cell broadcast emergency system plan
A plan to introduce a cell broadcast emergency warning system will be submitted to the Cabinet next month by the Ministry of Digital Economy and Society (DES). Major mobile operators are expected to invest approximately 300 million baht (US$8.3 million) each to establish their cell broadcast centres, while the ministry may need around 400 million baht (US$11 million) to set…
