digital marketing
- Search Engine Marketing (SEM)
How to choose the right CMS to meet business needs
A CMS is crucial to the management of your online presence, it is the software that enables the optimisation, management, and creation of your digital content. But how do you choose the ideal one that aligns with your business needs? This guide will explore the pivotal points to consider when selecting a CMS. From comprehending your business needs to critically…
- Search Engine Marketing (SEM)
How to create an attractive landing page for your blog post
An enticing landing page can hold your viewer’s attention from the moment they land on your blog, providing a powerful digital tool for making that crucial first impression and determining the success of your blog post. The key to online content is not only found in the message you are delivering but also in the way you package it. A…
- Lifestyle
5 ways to create passive income in Thailand
Ever thought about a scenario where your bank balance accumulates even when you are not actively working? This is a common aspiration and within the context of Thailand, it can become a reality with an array of opportunities available to achieve a consistent revenue stream. You have the option to invest in high-income portfolios, pursue a career in English teaching,…
- Search Engine Marketing (SEM)
How to use content marketing in an Omnichannel Strategy
In the dynamic and multifaceted field of marketing, achieving efficacy can often appear to hitting a constantly moving target. One approach that’s witnessing significant momentum is omnichannel marketing, a harmonious tactic that guarantees every encounter with customers embodies consistency in appearance, perception, and communication. The question then arises, how does one consolidate content marketing with this strategy? If employed proficiently,…
- Search Engine Marketing (SEM)
How to use STP framework for effective marketing
Imagine a marketing tool that not only enhances your understanding of your customers but also empowers you to effectively reach and convincingly persuade them. Welcome to the realm of the STP framework, a potent device that allows you to segment your marketing analytics to create bespoke and compelling campaigns. The STP framework, an acronym for Segmentation, Targeting, and Positioning, consists…
- Thailand News
eCommerce growth and digital payment trends in Thailand
As the second-largest digital economy in Southeast Asia, Thailand is seeing a significant shift in consumer purchasing habits due to these technological advancements, including the increasing adoption of digital payment methods. This article explores the current state of eCommerce, popular digital payment methods, and the opportunities they present for digital marketers. eCommerce Growth in Thailand Thailand’s eCommerce sector is thriving,…
- Technology News
Do you need a university degree to get an IT job in Thailand?
Are you contemplating launching your career in Information Technology in Thailand? The tech sector in Thailand presents a variety of opportunities, albeit securing your desired position may necessitate more than just your technological competence. In various global spheres, experience in conjunction with certifications may suffice as your passport to employment in IT. However, the job market in Thailand may perhaps…
- Hot News
Advertise on ASEANNOW and The Thaiger to dominate the Thai market
The recent acquisition of ASEANNOW by The Thaiger is poised to offer brands exceptional exposure in the Thai market. With a combined audience of approximately 5 million users per month, these two industry giants allow brands to reach an affluent and diverse consumer base like never before. To celebrate the acquisition, we are offering a limited-time joint advertising package that…
- Search Engine Marketing (SEM)
How to grow your social media handles organically
In the pursuit of success on social media, organic growth may seem like a far-off aspiration. However, it is by no means an unachievable objective. Through appropriate strategies, one can foster a robust and interactive following without straining financial resources. It’s imperative to understand that immediate results are not always the measure of success. Genuine, organic growth may not offer…
- Digital Marketing
Boost your eCommerce sales with essential SEO tactics
In today’s digital environment, where the internet serves as the main marketplace for consumers, mastering eCommerce Search Engine Optimization (SEO) has become a critical requirement for companies aiming to achieve success online. The expenses related to eCommerce SEO vary between £750 and £8000 monthly for small to medium-sized businesses, clearly indicating that optimizing an online presence demands significant financial investment.…
- Digital Marketing
Revolutionise your business with cutting-edge data capture strategies
In the contemporary digital landscape, developing data capture content that attracts attention and drives conversions is essential for any organization seeking to excel online. Whether the objective is to bolster lead generation initiatives or to gain a deeper understanding of one’s audience, proficiency in data capture is imperative. The question then becomes: how does one devise content that effectively fulfils…
- Search Engine Marketing (SEM)
How long should your blog articles be for top SEO
Navigating the world of content creation, you’ve likely pondered over the optimal length for your blog articles. It’s a common query, especially when the goal is to enhance your SEO and captivate your audience. The truth is, there isn’t a one-size-fits-all answer, but understanding the nuances can significantly impact your blog’s performance. For starters, the ideal article length varies depending…
- Digital Marketing
Sustainability & ethics in digital marketing
In the contemporary digital landscape, the amalgamation of sustainability and ethics within digital marketing transcends mere trendiness, evolving into an indispensable paradigm. As a marketer with a vision for the future, it is imperative to recognize that your strategic initiatives wield significant influence on environmental stewardship. The moment has arrived to examine how digital marketing can catalyze positive change, advocating…
- Digital Marketing
The science behind how social media bots harm companies
In the era of digital marketing, social media platforms are integral to the promotional strategies of numerous corporations, offering unique opportunities for customer engagement. Nevertheless, these platforms are not without their vulnerabilities; notably, the presence of social media bots poses a considerable threat to these marketing efforts. My observations confirm that these automated entities can significantly disrupt operations, making it…
- Social Media Marketing (SMM)
Short-Form video’s impact on digital marketing
In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly. Recognizing the profound influence of short-form video content on digital marketing is crucial for…
- Search Engine Marketing (SEM)
Best SEM strategies for startups in 2024
In the dynamic digital marketplace, elevating the visibility of a startup is an intricate challenge. This is where Search Engine Marketing (SEM) emerges as a pivotal strategy, demonstrating significant efficacy for businesses seeking to establish their presence online. Its importance transcends mere visibility; it encompasses ensuring discovery by the appropriate audience at the opportune moment. This analysis delves into SEM’s…
- Search Engine Optimisation (SEO)
How small businesses can navigate Google’s March 2024 updates
As a small business owner myself, I’ve felt the tremors of Google’s March 2024 Core Update firsthand. It’s a game-changer, especially for those of us relying heavily on AI-driven content to attract eyeballs. Suddenly, the rules of the game have shifted, prioritising authentic, human-generated content over automated fluff. It’s a wake-up call for many, but what does it mean for…
- Digital Marketing
The marketing sweet spot – General appeal or niche focus
Identifying the optimal target audience for your digital enterprise presents a significant challenge. It may seem advantageous to aim broadly, seeking to attract a universal clientele. Yet, this strategy often results in underperformance, due to the formidable competition posed by well-established entities. Conversely, targeting an overly specific demographic can severely constrain potential sales. Achieving an equilibrium between appealing to a…
- Search Engine Marketing (SEM)
Leveraging AI and machine learning can revolutionise your campaigns
The current landscape of digital technology is marked by the struggle to achieve visibility for your business online and target the appropriate audience amidst a wave of competition. Search engine marketing (SEM) has pivotal strategies that will allow a business to achieve this but with ongoing advancements in artificial intelligence (AI) and machine learning, more marketers have opportunities for maximum…
- Search Engine Optimisation (SEO)
Zero-click content and how it can help you
In the dynamic realm of digital marketing, a novel concept has emerged that is capturing the interest of both professionals and enthusiasts: zero-click content. This innovative strategy represents a pivotal shift in online content consumption, offering information directly on search engine results pages (SERP) or social media platforms, thus fulfilling users’ queries without necessitating a click-through to an external website.…
- Social Media Marketing (SMM)
Hidden social gems for skyrocketing your marketing strategy
In the vast expanse of the digital world, there’s more to social media than just the giants like Facebook, Instagram, and Twitter. Hidden gems await your discovery, offering unique experiences and opportunities to connect in ways you might not have imagined. From platforms that predict the future to those that reward you for engaging with content, there’s another universe out…
- Digital Marketing
The roadmap to a digital future in 2024
Thailand is on the brink of a digital revolution, set to redefine its economic landscape by 2024. With the government’s Thailand 4.0 policies fuelling this transformation, the nation is embracing a future where digital technology drives growth and innovation. It’s a strategic move to enhance operational efficiency and competitive advantage across industries, signalling a major shift towards a more digitally…
- Digital Marketing
Maximising engagement: The impact of cookies on social media strategies
In today’s digital landscape, the way brands connect with you online is evolving rapidly, especially in social media marketing. At the heart of this transformation are social media trackers, a unique breed of cookies that play a pivotal role in how your online activities are monitored and how personalised content is served to you. Understanding the mechanics behind these trackers…
- Digital Marketing
Cookies are more important for websites than you think
Navigating the digital landscape can be a minefield, especially when it comes to understanding the nuances of website cookies. You might have heard the term tossed around but are still left wondering, “Do I actually need cookies on my website?” Well, you’re not alone in this quest for clarity. The short answer is, it depends on what your website does…
- Digital Marketing
Discover what website cookies are: Security risk or safe?
Have you ever wondered why websites seem to remember you? That’s all thanks to website cookies, those tiny text files that make your online experience smoother and more personalised. Stored on your device while you browse, these cookies carry a unique ID to recognise your browser or device, ensuring a seamless interaction with the web. From keeping items in your…
- Search Engine Marketing (SEM)
Master EEAT in minutes: Secrets to winning content creation
Crafting content that stands out in today’s digital landscape is more than just stringing words together; it’s about building trust, and authority, and providing unparalleled value to your readers. With Google’s EEAT (Expertise, Authoritativeness, Trustworthiness) guidelines steering the course, understanding how to align your content with these principles is key to ranking well and truly connecting with your audience. Navigating…
- Digital Marketing
The secret to cross-channel SEM campaigns revealed
In today’s digital landscape, mastering cross-channel SEM campaigns is more than a strategy; it’s a necessity. With your audience hopping from one device to another, ensuring your brand’s presence across multiple platforms can significantly amplify your visibility. It’s all about reaching your potential customers where they are, seamlessly integrating your marketing efforts for maximum impact. What is cross-channel marketing? In…
- Digital Marketing
Topical authority: The key to unlocking SEO success
In the world of digital marketing, standing out is key, and that’s where topical authority comes into play. It’s the secret sauce that can set your brand apart, making you the go-to source in your niche. But what exactly is topical authority, and why should you care? Why does topical authority matter to SEO? Topical Authority stands as a significant…
- Search Engine Marketing (SEM)
Boost your site’s rank: The must know EEAT SEO secrets
Understanding EEAT and its impact on SEO is essential for anyone looking to improve their digital marketing game. It’s not just about keywords and backlinks anymore; it’s about showing that you’re a credible source of information. Leveraging EEAT can significantly enhance your SEO performance, making your site more appealing to both users and search engines. Let’s delve into why EEAT…
- Guides
The magic of mascots in building brand identity
In today’s bustling market, standing out is crucial, and mascots could be your golden ticket. They’re not just fun faces for your brand; they’re powerful tools that forge deep connections with your audience. Unlike celebrities, who can be costly and unpredictable, mascots offer a cost-effective and reliable way to enhance your brand’s presence. What is a mascot? A mascot serves…
