TAT’s gastronomic extravaganza set to sizzle

The Tourism Authority of Thailand (TAT) rolled out the Amazing Food Festival 2024 to showcase the diversity of Thai cuisine and cement Thailand’s reputation as a world-class destination for gastronomy tourism.

Following a successful event in Phuket on July 5 to 7, the festival is gearing up for its next instalments in Chiang Mai from July 20 to 22 and Prachuap Khiri Khan from August 10 to 12.

Last weekend’s festival at Central Phuket, themed Good Food Good Vibes, set the tone with a celebration of Thailand’s rich culinary heritage. The event was inaugurated by Dr Phonpoom Vipattipumiprates, Vice Minister of Tourism and Sports, alongside Phuket Governor Sophon Suwanrat, and TAT Governor Thapanee Kiatphaibool.

Thapanee highlighted the government’s Ignite Tourism Thailand vision.

“The event reflects our strategies, including the Must Eat initiative, which leverages gastronomy tourism to delight tourists and boost the local economy through culinary tours.”

Over three days, attendees indulged in signature dishes and exclusive menus from Michelin-awarded restaurants, renowned eateries, and celebrated street food vendors. Highlights included cooking shows by Stars Chef Thailand Winner Phuripat Jaiweerattanakul, Vayo Nisatchanakan, and other rising culinary stars from local communities like Ban Bang Rong and Bang Tao-Cherng Talay.

The festival’s vibrant atmosphere was enhanced by musical performances from Thai artists such as Chart Suchart, Getsanova, Earth Patravee, Off Pongsak, Tangmo The Voice, and Zani Nipaporn. Unique activities at each location included booths selling artisanal products and a Thailand Tourism Awards booth showcasing award-winning sustainable businesses.

Visitors can register for one-day trips through the Amazing Food Festival 2024 Facebook page to explore local communities and their contributions to the city’s culinary scene. Emphasising sustainability, the festival featured waste separation stations and staff promoting eco-friendly practices, reported Travel Daily News.

“The Amazing Food Festival 2024 is expected to attract 50,000 visitors and generate 35 million baht in revenue at each location, contributing around 100 million baht to the Thai economy.”