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Thai Fruit Golden Month festivals to be held in 8 Chinese cities

Jack Burton

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PHOTO: Chiang Mai CityLife

8 Chinese cities will host Thailand Fruit Golden Months Festivals as local governments there begin easing lockdown measures and travel restrictions. The director-general of the Department of International Trade Promotion made the announcement yesterday, saying the the festivals will promote Thai fruit exports around China.

“The campaign aims to increase the export of durian, mangosteen, longan, mango, rose apple, coconut, pomelo and banana. China will host the festivals from May to July in Shanghai, Qingdao, Nanning, Chengdu, Chongqing, Xian, Xiamen and Kunming.”

“For offline activities, sales booths will be set up at leading department stores in each city. As for online activities, the department and the local authorities will jointly host online business matching from May onwards to invite Chinese retailers to order Thai fruits online to sell in their stores as well as hold promotional campaigns with Chinese mobile applications, like Geso and Hema, to increase sales.”

“The department will also promote Thai fruits in other markets, such as Singapore, Myanmar and Laos in a similar manner once the local governments ease lockdown measures.”

In April, at the height of the Covid-19 pandemic, China opened 2 border gates in its southern Guangxi province to allow imports of Thai fruits from the Vietnamese side. Chinese are big importers of Thai fruit, especially Thai-grown durian.

SOURCE: Nation Thailand

 

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Jack Burton is an American writer, broadcaster, linguist and journalist who has lived in Asia since 1987. A native of the state of Georgia, he attended the The University of Georgia's Henry Grady School of Journalism, which hands out journalism's prestigious Peabody Awards. His works have appeared in The China Post, The South China Morning Post, The International Herald Tribune and many magazines throughout Asia and the world. He is fluent in Mandarin and has appeared on television and radio for decades in Taiwan, Mainland China, Hong Kong and Macau.

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