campaign
- Thailand News
TAT outlines creative strategies to boost tourism campaigns
The Tourism Authority of Thailand (TAT) is rolling out creative strategies to boost domestic tourism for the final quarter of 2024. Nithee Seeprae, TAT’s Deputy Governor for Marketing Communications, acknowledged challenges such as economic constraints, household debt, and localised flooding, but reaffirmed their efforts to encourage travel and increase spending. The focus will be on events like the Winter Festival,…
- Thailand News
Weight loss campaign in Thailand fails to pay 100,000 baht reward (video)
A Thai woman, disappointed after participating in a weight loss campaign in Thailand by well-known online seller Tak Kornkanok, has revealed that she successfully lost the required weight but received no reward. The campaign, promising 100,000 baht for losing 10 kilogrammes in one month, failed to deliver on its promise. The Thai woman, 32 year old Krintorn Phakdeewittayakul, shared her…
- Thailand News
AirAsia’s new campaign: Are you always on time? (video)
AirAsia is taking punctuality to new heights with its latest Thai campaign, “Thank You for Being on Time.” In a bold move, the airline is not just focusing on its timeliness but celebrating passengers who make punctuality a lifestyle. The campaign, created by the creative agency Chujai, features two heartwarming video spots directed by Thanachai Srivichai. The 15 and 48…
- Phuket News
Phuket launches road safety campaign to curb tourist accidents
Phuket provincial police have initiated a new road safety campaign targeting the root causes of traffic accidents involving tourists. This effort, in collaboration with local partners, aims to reduce the high number of road incidents in the area. The campaign was officially launched yesterday, July 18, at the Phuket Merlin Hotel by Region 8 Police Police Lieutenant General Suraphong Thanomchit…
- Phuket News
Thai Post launches Euro 2024 contest with 10 million baht in prizes
Thai Post kicked off its Euro 2024 lucky prize contest with a vibrant road show through Phuket Town yesterday, marking the beginning of a nationwide campaign to promote the contest. Assistant Postmaster of Phuket Piyavit Siksamat highlighted Thai Post’s collaboration with Thairath to engage the public in the UEFA Euro 2024 Championship taking place in Germany. This campaign, themed Cheer…
- Thailand News
TAT launches campaign with Labubu dolls to lure Chinese tourists
To strengthen cultural ties and lure Chinese tourists, the Tourism Authority of Thailand (TAT) launched an exciting campaign starring Pop Mart’s beloved Labubu toy. Announced at the Thailand Travel Mart Plus 2024, this 1 million baht co-branding effort marks the 50th anniversary of the Thailand-China Relations Project in 2025. Labubu, the furry, adorable designer toy from China’s renowned Pop Mart,…
- Thailand News
Thailand promotes OTOP products to boost local economies
Thailand’s deputy interior minister recently presided over the opening of an event aimed at developing and supporting marketing channels for One Tambon One Product (OTOP) items, poised to enhance community enterprises. The event, titled Community Enterprises: United in Promoting Thai Products saw the participation of Deputy Interior Minister Kreang Kalltinant, who was accompanied by several members of the ministry, alongside…
- Thailand News
Krungsri First Choice launches new campaign for young people
Krungsri First Choice has launched a brand campaign targeting young consumers and is aiming for a 10% growth in new customer accounts and spending through credit cards. The campaign, Take Time to Try, Take Time to Fail, features PP Krit Amnuaydechkorn as the brand presenter for the second consecutive year, aiming to communicate with young people. Athip Silpagijkarn, Managing Director…
- Thailand News
BBC’s campaign to bring Thailand’s Songkran to global audiences (video)
To dazzle global audiences with the splendour of Thailand’s Songkran festival, the Tourism Authority of Thailand (TAT) has teamed up with the British Broadcasting Corporation (BBC) for an unprecedented campaign. Scheduled to kick off this April, the campaign aims to thrust Songkran into the limelight, capitalising on its recent nomination for UNESCO Intangible Cultural Heritage status. Fronted by a captivating…
- Events
DeeMoney gives away Tesla Model 3 and over 3.5 million baht in prizes
DeeMoney, a leading Thai fintech company providing international money transfer services, successfully concluded its “OWNDEE Win Tesla” campaign, awarding a Tesla Model 3 and over 3.5 million baht prizes to lucky customers. The OWNDEE campaign embodies three core pillars: “Better rates,” as DeeMoney consistently offers superior exchange rates and lower fees compared to competitors. “Faster,” as DeeMoney guarantees swift transfers…
- Thailand News
Large-scale anti-crime initiative launched in Sa Kaeo, Thailand following brutal murder
In a shocking development in Sa Kaeo, Thailand, a large-scale anti-crime initiative has been launched by the Aranyaprathet District Police, spurred by the brutal murder of a 47 year old woman. The alleged culprits, a group of teenagers aged between 13 and 16, reportedly include the sons of two local police officers from the eastern province. The campaign, aiming to…
- Thailand News
Bangkok free water refill plan to reduce plastic use
Central Pattana, alongside influential partners, spearheads the Bottle Free Seas campaign, urging Bangkokians to swap the bottle for reusable options. With a staggering 70 million plastic bottles drowning Bangkok monthly, the initiative aims to flood the city with free water dispensers, starting with the iconic Central World shopping mall. The campaign, a collaborative effort between Central Pattana, the Bangkok Metropolitan…
- Events
DeeMoney launches “OWNDEE Win Tesla” campaign offering 3.5 million baht in prizes
SawasdeeShop Co Ltd or DeeMoney, the foremost FinTech firm in Thailand, specialising in cross-border payments under the DeeMoney brand, is excited to announce the launch of the first movie advertisement, titled “OWNDEE Movie” as well as the biggest promotion of the year, “DeeMoney OWNDEE Win Tesla” campaign. DeeMoney, operational since 2017, has achieved an impressive total transaction volume of USD…
- Thailand News
Thai waste segregation campaign saves 127.8 million baht in 5 months
The recent waste segregation campaign aimed at advocating for the proper segregation of household rubbish seems to be reaping rewards in Thailand, according to the Bangkok Metropolitan Administration (BMA). Aekvarunyoo Amarapala, a spokesperson for the BMA, revealed over the weekend that the last five months saw a considerable decrease in both the amount of garbage making its way to the…
- Thailand News
Thailand aims to boost economy with health tourism campaign
The Thai government has launched an ambitious campaign, “Discover the New You” to entice international visitors to spend upwards of 18 million baht (US$510,000) by September of this year. This initiative is a concerted effort by the government, the Tourism Authority of Thailand (TAT), and over 130 healthcare, wellness businesses and service providers including hotels, spas, health resorts, hospitals, and clinics.…
- Business News
Thai outbound travel surges as Asian flight capacities increase
The Thai outbound travel market is experiencing fierce competition among Asian countries, as flight capacities have increased compared to last year. The Thai Travel Agents Association (TTAA) anticipates that the Thai outbound market could recover to half of the 11.2 million departures in 2019, prior to the pandemic, due to stronger flight frequencies in Asia. TTAA vice-president Chotechuang Soorangura stated…
- World News
Twitter engineering chief exits after DeSantis campaign launch glitches
Twitter’s engineering chief, Foad Dabiri, has announced his departure from the company just a day after technical issues plagued the launch of Ron DeSantis’ US presidential campaign on the platform. Dabiri, who served as the engineering lead for Twitter’s Growth organization, tweeted about his decision to leave after almost four years with the company. During the event, a Twitter livestream…
- Thailand News
Uncle Tu offers prayers at Nakhon Si Thammarat main shrine before attending grand rally as lottery enthusiasts gather to buy lucky numbers
Yesterday in Nakhon Si Thammarat Province, Thailand, General Prayut Chan-o-cha, a prime ministerial candidate for the Palang Pracharath Party, spent the whole day campaigning and visiting five districts. Later, he concluded the campaign with a large rally at the city’s central sports field, ahead of the elections on May 14. Feeling tired from the continuous travel and rallies, Prayut took…
- World News
Acquittal of Philippine human rights campaigner Leila de Lima brings her closer to freedom
Philippine human rights advocate Leila de Lima, who has been imprisoned since February 2017, was acquitted of one of the two remaining drug trafficking charges against her on Friday, edging her closer to freedom. De Lima, 63 years old and a former senator and justice minister, has faced these charges as retaliation for investigating President Rodrigo Duterte and his controversial…
- Cannabis News
Democrat Party announces anti-cannabis campaign platform
While nearly every street corner in tourist areas of Thailand is selling cannabis legally now (a recent driver in Samui spotted nine shops in a two-block stretch), not everyone is in favour of it, especially politicians. Politicians believe the rushed legalisation and subsequent free-for-all is a strong talking point against the Bhumjaithai Party, who pushed for decriminalisation. Now, the Democrat…
- Sponsored
FazWaz captivates Phuket with shock and awe billboards
Phuket has been captivated by FazWaz’s recent billboard campaign, which has grabbed the attention of the local community and expat population with its bright yellow billboards and provocative slogans. FazWaz’s billboard shock and awe campaign features bright yellow signs which are sure to catch the attention of anyone passing by. The billboards are adorned with provocative slogans designed to rouse…
- Press Room
Yell BKK launched ONETOUCH’s special edition package, ‘Amulet of Protection’
Press Release Thailand ranks 2nd in teen pregnancy among other ASEAN countries, and this doesn’t include STDs. ONETOUCH, a Thai condom brand, wants to take part in minimizing the problems by helping recap how to use condoms correctly in an unforgettable way. Beliefs, amulets, wish-washes, and Thai people are inseparable with no gender or age in between. That’s why there…
- Hot News
Thailand to promote tourism to Pattaya in new campaign
Thailand is gearing up to focus on promoting the beach town of Pattaya as part of its new tourism campaign. Known as the country’s “sin city”, it will reportedly be part of the “Amazing Thailand, Amazing New Chapters” campaign put forth by the Tourism Authority of Thailand. Partnering with Tiger Airline, the authority will launch the “Fresh Up Chonburi Family…
- World News
Activists call on Facebook and Twitter to follow YouTube’s lead in blocking anti-vax content
Following YouTube’s blocking of all anti-vaccine content, and anti-vax-themed conspiracy channels, social media activists are now turning their attention to some of the other big platforms to follow YouTube’s lead. Twitter and Facebook are now targets to do more in stopping misinformation from spreading online. YouTube already had “misinformation” policies in place to prevent some of the more outrageous anti-vax…
- Tourism News
Welcome back home: Phuket’s message to the world, echoes its X-Factor, its people
“As the countdown to the Sandbox hits seven days, resort island pays tribute to its real-life tourism attraction.” OPINION by Bill Barnett, c9hotelworks.com Tourism eyes around the world are focused on a resort island in Thailand this week for the reopening of international, vaccinated travel to the Phuket Sandbox. A key emerging storyline from the island’s frenzied runaway to July…
- Covid-19 News
Government’s tourism co-payment scheme riddled with alleged fraud
The government’s tourism co-payment scheme has been allegedly riddled with fraud after almost 1,000 business operators have been reported for taking advantage or outright cheating the system. The Tourism Authority of Thailand has lodged a complaint with the Crime Suppression Division involving businesses cheating the We Travel Together or Rao Tiew Duay Kan, campaign. 448 hotels and 486 vendors nationwide,…
- Thailand News
Drunk driving claims most traffic accidents over holiday season
Drunk driving is being blamed for most of the road accidents over the 7 deadly days of driving during the New Year season. So far, there have been 2,748 road accidents with 316 deaths and 2,741 injuries reported on the 5th day of the weeklong stretch. Department of Disaster Prevention and Mitigation says there were about 383 accidents with 44…
- Thailand News
New forum to tackle Mekong challenges
For nearly 20 years, activists have called against the development of hydro-dams and water projects along the Mekong River. But now, the campaign is taking the next step with plans to focus on taking action at the policy level. It took 2 decades, but activists have now launched the “Mekong People’s Forum.” 200 people attended the forum including local villagers, conservationists,…
- Economy News
TAT launches “White Vest” tourism campaign
The Tourism Authority of Thailand this week launched its “White Vest” tourism campaign this week, based on intensive training to promote safety, hygiene and world class customer service at tourist spots throughout the country. Those who pass the campaign will be awarded a white vest and a certified ID badge that they can wear to signify to all tourists, both…
- Bangkok News
E-cig campaigners respond to story of a Bangkok man being arrested for selling e-cigarettes
Letter to the Editor, published in full. “I’ve seen the news article posted in your website yesterday… Bangkok man arrested for selling e-cigarettes, vaping fluid …talking about a man who got arrested for selling e-cigarettes. This is a persisting problem caused by consumer demand. smokers and users are aware that the products are less harmful thus they stop smoking and change…
