campaign
- Thailand News
BBC’s campaign to bring Thailand’s Songkran to global audiences (video)
To dazzle global audiences with the splendour of Thailand’s Songkran festival, the Tourism Authority of Thailand (TAT) has teamed up with the British Broadcasting Corporation (BBC) for an unprecedented campaign. Scheduled to kick off this April, the campaign aims to thrust Songkran into the limelight, capitalising on its recent nomination for UNESCO Intangible Cultural Heritage status. Fronted by a captivating…
- Events
DeeMoney gives away Tesla Model 3 and over 3.5 million baht in prizes
DeeMoney, a leading Thai fintech company providing international money transfer services, successfully concluded its “OWNDEE Win Tesla” campaign, awarding a Tesla Model 3 and over 3.5 million baht prizes to lucky customers. The OWNDEE campaign embodies three core pillars: “Better rates,” as DeeMoney consistently offers superior exchange rates and lower fees compared to competitors. “Faster,” as DeeMoney guarantees swift transfers…
- Thailand News
Large-scale anti-crime initiative launched in Sa Kaeo, Thailand following brutal murder
In a shocking development in Sa Kaeo, Thailand, a large-scale anti-crime initiative has been launched by the Aranyaprathet District Police, spurred by the brutal murder of a 47 year old woman. The alleged culprits, a group of teenagers aged between 13 and 16, reportedly include the sons of two local police officers from the eastern province. The campaign, aiming to…
- Thailand News
Bangkok free water refill plan to reduce plastic use
Central Pattana, alongside influential partners, spearheads the Bottle Free Seas campaign, urging Bangkokians to swap the bottle for reusable options. With a staggering 70 million plastic bottles drowning Bangkok monthly, the initiative aims to flood the city with free water dispensers, starting with the iconic Central World shopping mall. The campaign, a collaborative effort between Central Pattana, the Bangkok Metropolitan…
- Thailand News
Thailand’s fitness deficit: Running endorsed to get the nation moving
Recent statistics from this year reveal that only 62% of the Thai population engage in sufficient physical activities, while over 38% don’t. To encourage an active lifestyle, Social Marketing Thaihealth (SMT) and its network have endorsed running as an affordable and accessible form of exercise. SMT and the Thai Health Day Run believe that running can pave the way for…
- Events
DeeMoney launches “OWNDEE Win Tesla” campaign offering 3.5 million baht in prizes
SawasdeeShop Co Ltd or DeeMoney, the foremost FinTech firm in Thailand, specialising in cross-border payments under the DeeMoney brand, is excited to announce the launch of the first movie advertisement, titled “OWNDEE Movie” as well as the biggest promotion of the year, “DeeMoney OWNDEE Win Tesla” campaign. DeeMoney, operational since 2017, has achieved an impressive total transaction volume of USD…
- Thailand News
Thai waste segregation campaign saves 127.8 million baht in 5 months
The recent waste segregation campaign aimed at advocating for the proper segregation of household rubbish seems to be reaping rewards in Thailand, according to the Bangkok Metropolitan Administration (BMA). Aekvarunyoo Amarapala, a spokesperson for the BMA, revealed over the weekend that the last five months saw a considerable decrease in both the amount of garbage making its way to the…
- Thailand News
Thailand aims to boost economy with health tourism campaign
The Thai government has launched an ambitious campaign, “Discover the New You” to entice international visitors to spend upwards of 18 million baht (US$510,000) by September of this year. This initiative is a concerted effort by the government, the Tourism Authority of Thailand (TAT), and over 130 healthcare, wellness businesses and service providers including hotels, spas, health resorts, hospitals, and clinics.…
- Business News
Thai outbound travel surges as Asian flight capacities increase
The Thai outbound travel market is experiencing fierce competition among Asian countries, as flight capacities have increased compared to last year. The Thai Travel Agents Association (TTAA) anticipates that the Thai outbound market could recover to half of the 11.2 million departures in 2019, prior to the pandemic, due to stronger flight frequencies in Asia. TTAA vice-president Chotechuang Soorangura stated…
- Business News
Central Pattana invests 1 billion baht in the Greatest Grand Sale 2023 campaign
Central Pattana Plc (CPN) joined forces with companies under the Central Group umbrella and leading business partners to invest over 1 billion baht in a mid-year sales campaign titled The Greatest Grand Sale 2023. The campaign will take place across shopping centres, department stores, and Central’s online platform, offering discounts of up to 80% at 9,500 stores, including over 16,500 brands,…
- World News
Twitter engineering chief exits after DeSantis campaign launch glitches
Twitter’s engineering chief, Foad Dabiri, has announced his departure from the company just a day after technical issues plagued the launch of Ron DeSantis’ US presidential campaign on the platform. Dabiri, who served as the engineering lead for Twitter’s Growth organization, tweeted about his decision to leave after almost four years with the company. During the event, a Twitter livestream…
- Thailand News
Uncle Tu offers prayers at Nakhon Si Thammarat main shrine before attending grand rally as lottery enthusiasts gather to buy lucky numbers
Yesterday in Nakhon Si Thammarat Province, Thailand, General Prayut Chan-o-cha, a prime ministerial candidate for the Palang Pracharath Party, spent the whole day campaigning and visiting five districts. Later, he concluded the campaign with a large rally at the city’s central sports field, ahead of the elections on May 14. Feeling tired from the continuous travel and rallies, Prayut took…
- World News
Acquittal of Philippine human rights campaigner Leila de Lima brings her closer to freedom
Philippine human rights advocate Leila de Lima, who has been imprisoned since February 2017, was acquitted of one of the two remaining drug trafficking charges against her on Friday, edging her closer to freedom. De Lima, 63 years old and a former senator and justice minister, has faced these charges as retaliation for investigating President Rodrigo Duterte and his controversial…
- Cannabis News
Democrat Party announces anti-cannabis campaign platform
While nearly every street corner in tourist areas of Thailand is selling cannabis legally now (a recent driver in Samui spotted nine shops in a two-block stretch), not everyone is in favour of it, especially politicians. Politicians believe the rushed legalisation and subsequent free-for-all is a strong talking point against the Bhumjaithai Party, who pushed for decriminalisation. Now, the Democrat…
- Hot News
Tourism Authority of Thailand uses momentum of last year’s campaign to strengthen 2023 travel direction
The Tourism Authority of Thailand (TAT) is using momentum from last year’s ‘Visit Thailand Year 2022’ campaign to direct this year toward a “meaningful travel direction.” According to The Pattaya News, the press release by the TAT details new concepts and enhanced efforts to continue the milestone achievement of last year’s campaign. The ongoing “Visit Thailand Year: Amazing New Chapters” is…
- Sponsored
FazWaz captivates Phuket with shock and awe billboards
Phuket has been captivated by FazWaz’s recent billboard campaign, which has grabbed the attention of the local community and expat population with its bright yellow billboards and provocative slogans. FazWaz’s billboard shock and awe campaign features bright yellow signs which are sure to catch the attention of anyone passing by. The billboards are adorned with provocative slogans designed to rouse…
- Press Room
Yell BKK launched ONETOUCH’s special edition package, ‘Amulet of Protection’
Press Release Thailand ranks 2nd in teen pregnancy among other ASEAN countries, and this doesn’t include STDs. ONETOUCH, a Thai condom brand, wants to take part in minimizing the problems by helping recap how to use condoms correctly in an unforgettable way. Beliefs, amulets, wish-washes, and Thai people are inseparable with no gender or age in between. That’s why there…
- Hot News
Thailand to promote tourism to Pattaya in new campaign
Thailand is gearing up to focus on promoting the beach town of Pattaya as part of its new tourism campaign. Known as the country’s “sin city”, it will reportedly be part of the “Amazing Thailand, Amazing New Chapters” campaign put forth by the Tourism Authority of Thailand. Partnering with Tiger Airline, the authority will launch the “Fresh Up Chonburi Family…
- World News
Activists call on Facebook and Twitter to follow YouTube’s lead in blocking anti-vax content
Following YouTube’s blocking of all anti-vaccine content, and anti-vax-themed conspiracy channels, social media activists are now turning their attention to some of the other big platforms to follow YouTube’s lead. Twitter and Facebook are now targets to do more in stopping misinformation from spreading online. YouTube already had “misinformation” policies in place to prevent some of the more outrageous anti-vax…
- Phuket News
I Am Strong Fundraiser by The Thaiger – Report #1, Phuket
The I Am Strong campaign was a Thaiger-supported fundraiser to reach generous viewers who got behind a critical need to find funds to feed communities-under-threat. In Phuket these communities and families range from island workers who have been unemployed for an extended amount of time, to migrant workers locked up in construction camps as part of the official restrictions imposed…
- Tourism News
Welcome back home: Phuket’s message to the world, echoes its X-Factor, its people
“As the countdown to the Sandbox hits seven days, resort island pays tribute to its real-life tourism attraction.” OPINION by Bill Barnett, c9hotelworks.com Tourism eyes around the world are focused on a resort island in Thailand this week for the reopening of international, vaccinated travel to the Phuket Sandbox. A key emerging storyline from the island’s frenzied runaway to July…
- Covid-19 News
Government’s tourism co-payment scheme riddled with alleged fraud
The government’s tourism co-payment scheme has been allegedly riddled with fraud after almost 1,000 business operators have been reported for taking advantage or outright cheating the system. The Tourism Authority of Thailand has lodged a complaint with the Crime Suppression Division involving businesses cheating the We Travel Together or Rao Tiew Duay Kan, campaign. 448 hotels and 486 vendors nationwide,…
- Thailand News
Drunk driving claims most traffic accidents over holiday season
Drunk driving is being blamed for most of the road accidents over the 7 deadly days of driving during the New Year season. So far, there have been 2,748 road accidents with 316 deaths and 2,741 injuries reported on the 5th day of the weeklong stretch. Department of Disaster Prevention and Mitigation says there were about 383 accidents with 44…
- Thailand News
New forum to tackle Mekong challenges
For nearly 20 years, activists have called against the development of hydro-dams and water projects along the Mekong River. But now, the campaign is taking the next step with plans to focus on taking action at the policy level. It took 2 decades, but activists have now launched the “Mekong People’s Forum.” 200 people attended the forum including local villagers, conservationists,…
- Thailand Protest News
Changes proposed to dress codes, haircuts and gender identity for Thai students
The ‘Bad Student’ campaign and its withering attacks on the Thai education minister appear to have hit their mark. The Education Ministry has now announced amended regulations that cover dress codes and haircuts for students after a 4 month campaign. The Bad Student protests have been under-reported due to the larger protest movements, but have seen hundreds of students conducting…
- Economy News
TAT launches “White Vest” tourism campaign
The Tourism Authority of Thailand this week launched its “White Vest” tourism campaign this week, based on intensive training to promote safety, hygiene and world class customer service at tourist spots throughout the country. Those who pass the campaign will be awarded a white vest and a certified ID badge that they can wear to signify to all tourists, both…
- Bangkok News
E-cig campaigners respond to story of a Bangkok man being arrested for selling e-cigarettes
Letter to the Editor, published in full. “I’ve seen the news article posted in your website yesterday… Bangkok man arrested for selling e-cigarettes, vaping fluid …talking about a man who got arrested for selling e-cigarettes. This is a persisting problem caused by consumer demand. smokers and users are aware that the products are less harmful thus they stop smoking and change…
- Pattaya News
Chon Buri battles dengue fever outbreak
Chon Buri province’s Si Racha subdistrict is starting a campaign to stem the spread of dengue fever, including widespread fogging to reduce population of disease-bearing mosquitoes. Dengue fever is a seasonal threat in Thailand and has been especially dangerous this year, with 25,708 cases nationwide, 15 of them fatal, in the first 7 months of the year. In Si Racha…
- Economy News
“We Travel Together” campaign may be extended through 2020
The “We Travel Together” government stimulus campaign may be extended to increase domestic tourism through to the end of the year, while travel bubbles for tourists will hopefully be launched by October, according to the Tourism and Sports Ministry. Phiphat Ratchakitprakarn. He says the slow start of the scheme, launched July 15, can be partly attributed to hesitation among tourists as…
- World News
Unilever, Honda and Coca-cola boycott Facebook
One of the world’s largest advertising spenders has added its name to the campaign to convince marketers to ditch Facebook. Global consumer goods company Unilever announced on Friday that it will stop advertising on Facebook and Instagram, joining a growing movement to stop spending ad dollars on social media platforms. In a post on its website, Unilever referred to its…
- World News
China’s dog-meat festival opens for another year
In spite of the Government’s campaign to boost animal welfare, China’s infamous annual dog-meat festival opened again, but activists hope that its days are numbered. An animal rights activist, Zhang Qianqian, who was in Yulin Saturday, says it was only a matter of time before the dog meat festival had been banned. “From what we understand from our conversations with meat…
- Covid-19 News
Phuket adds 4 Covid-19 cases, 3 in Bang Tao (Saturday)
4 new Covid-19 cases have been confirmed in the southern island province of Phuket today. The island has the highest rate of infection and the second highest number of cases, after Bangkok. A single new case was reported this morning, bringing the total there to 202: a 60 year old Thai woman who lives in Witchit, Phuket Town. She fell…
- Covid-19 News
Water discounts and refunds will start May 1
Yesterday The Metropolitan Waterworks Authority in Bangkok officially announced that there would be an automatic discount on water bills by 3% for people in Bangkok, Samut Prakarn and Nonthaburi. The measure will be active for 3 months. The announcement states… ‘The campaign will start in May and continue through to July, during which users will see the ‘Covid-19 discount’ notification…
- Thailand News
Opposition MP alleges PM and army behind cyber propaganda
An opposition MP says he’s holding PM Gen Prayut Chan-o-cha responsible for a network of social media that have been allegedly running a cyber campaign against critics of the current government. They accuse the PM and supporters of the government about spreading fake news and derogatory comments about them. An MP of the now-disbanded Future Forward Party, Viroj Lakkana-adisorn, says…
- Food
MSG makes a comeback with a new campaign against the ‘Chinese restaurant syndrome’
MSG, or monosodium glutamate, a common seasoning in many foods from Doritos, to salad-dressing and Thai food, is making a come back. Not that it really went away. But there was 50 years or so when it suffered, unreasonably, a poor reputation. For years it was branded an unhealthy processed ingredient despite a lack of supporting scientific evidence. It became the…
- Road deaths
Thailand ramps up drink-driving campaign for new year break
Government, police and local agencies are launching their annual no-drink-driving campaign to raise driver awareness and, hopefully, reduce fatalities during the New Year holiday, designated for December 27 to January 2. Speaking in support of the campaign, Deputy national police chief Wirachai Songmetta announced 10 points of advice to drivers and bike riders in an effort to reduce road accidents…
- Opinion
OPINION: It’s time to go – Brexit
by Gill Parker (The opinions expressed in this article do not necessarily reflect the opinion of the owners, staff or management of The Thaiger) Adios, Au revior, Auf wiedersehen, Ha dee and Addio Europe. Breaking up is hard to do but we’re outta here. Enough is enough. The British people voted to leave the European Union and that’s that. You can argue…
