Krungsri First Choice launches new campaign for young people

Krungsri First Choice has launched a brand campaign targeting young consumers and is aiming for a 10% growth in new customer accounts and spending through credit cards.

The campaign, Take Time to Try, Take Time to Fail, features PP Krit Amnuaydechkorn as the brand presenter for the second consecutive year, aiming to communicate with young people.

Athip Silpagijkarn, Managing Director of Ayudhya Capital Services Company Limited, which operates the Krungsri First Choice brand, announced the company will continue to aggressively expand into the credit card and personal loan market this year.

The new campaign encourages young people to experiment and embrace failure, promoting the hashtag #FirstChoiceTryIt. Krungsri First Choice offers financial products including credit cards, cash cards, personal loans, and instalment loans.

The brand aims to support new endeavours with attractive card benefits such as high cashback on credit card spending, and interest-free instalment plans for popular brands for up to 36 months.

Emergency cash can be accessed through the UCASH service, allowing users to transfer cash from their First Choice cards via the UCHOOSE app to their bank accounts or PromptPay.

The brand anticipates that the Krungsri campaign will be well-received and will help expand its young customer base. The new Take Time to Try advertisement can be viewed on television, social media, and all online channels of Krungsri First Choice, including the website, Facebook, YouTube, Instagram, and TikTok, starting from June 11.

New card applicants from June 1 to November 30 can choose lifestyle-related gifts and enjoy a 0% cash withdrawal for 30 days upon meeting the conditions.

Despite facing economic uncertainties, Krungsri First Choice aims for a 10% increase in new customer accounts and total spending through credit cards and personal loans to reach 92 billion baht by the end of 2024, reported Khaosod.

In related news, last month the Bank of Thailand stalled the proposed introduction of an additional 1% fee on local credit cardholders, necessitating card issuers to consider other alternatives.

This decision was taken after several credit card issuers declared that they would be waiving the 1% fee for payments made in baht to overseas registered merchants and online shopping platforms.