TAT outlines creative strategies to boost tourism campaigns
The Tourism Authority of Thailand (TAT) is rolling out creative strategies to boost domestic tourism for the final quarter of 2024. Nithee Seeprae, TAT’s Deputy Governor for Marketing Communications, acknowledged challenges such as economic constraints, household debt, and localised flooding, but reaffirmed their efforts to encourage travel and increase spending.
The focus will be on events like the Winter Festival, Loy Krathong, and the Chao Phraya Artistic Festival. TAT will also work with the private sector to host sports and music events, alongside traditional festivals across Thailand.
TAT has introduced campaigns like Sook Tha Long 72 Styles, featuring an e-book that showcases 72 unique travel routes across the country, encouraging tourists to explore new perspectives of Thailand. These routes focus on five key experiences: Must Taste, Must Try, Must Buy, Must Seek, and Must See.
To further engage tourists, TAT enlisted popular Key Opinion Leaders (KOLs) to create travel vlogs and explore routes inspired by current trends, such as promoting Uttaradit as a destination linked to the movie Death Whisperer 2 and using the adorable mascot Butter Bear to guide visitors through Bangkok and historic cities.
One particularly unique promotion involves leveraging the popularity of Moo Deng, a pygmy hippo adored by locals and tourists alike. TAT has curated travel routes across five regions of Thailand where people can visit Moo Deng at Khao Kheow Open Zoo while exploring other key attractions.
Despite an increasing number of Thais opting for international travel, TAT is optimistic. Domestic travel is on track to exceed 230 million trips by the year’s end, surpassing the original target.
TAT aims to encourage longer stays, to raise the average trip length from 2.5 days to three days and increase spending to 3,500 to 4,000 baht per trip. With this, domestic tourism revenue is projected to reach nearly 1 trillion baht, reported The Nation.
