AirAsia’s new campaign: Are you always on time? (video)

AirAsia is taking punctuality to new heights with its latest Thai campaign, “Thank You for Being on Time.” In a bold move, the airline is not just focusing on its timeliness but celebrating passengers who make punctuality a lifestyle.

The campaign, created by the creative agency Chujai, features two heartwarming video spots directed by Thanachai Srivichai. The 15 and 48 second ads capture the story of two friends, one perpetually late, and the other always on time. In a touching twist, the punctual friend is seen being applauded by AirAsia staff and fellow passengers for her dedication to timeliness, while the latecomer struggles to keep her promises.

Santisuk Klongchaiya, CEO of AirAsia Thailand stated that this special advertisement was produced as a message of our appreciation to everyone who is always punctual and making it a lifestyle habit.

“AirAsia is looking to present a new perspective on timeliness, focusing on those who are habitually punctual and give them the honour and appreciation that they deserve.”

AirAsia, known for its on-time performance, has been recognised as the most punctual airline in Thailand in both 2022 and 2023 by Cirium and OAG, Santisuk said, attributing the success to the dedication of AirAsia staff and loyal passengers.

“These marks of pride are no easy feat.”

Meanwhile, in Malaysia, AirAsia’s inflight subsidiary, Santan, has partnered with Tealive and Secret Recipe to launch Club Zero, promoting low-sugar, health-conscious dining options onboard. This initiative is seen as part of Santan’s commitment to align with evolving consumer preferences, reported Marketing Interactive.

In related news, India‘s very own IndiGo has emerged as the dark horse, claiming the fourth spot globally in on-time performance for flights, according to the latest report from travel data analytics firm Cirium.

In a surprising turn of events, Avianca Airlines of Colombia secured the top spot with an impressive 85.73% on-time performance, closely followed by Brazil’s Azul Airlines and Qatar Airways. The global criteria set by the company define a global airline as one serving three regions daily.