Business News
Thailand business news, market trends, foreign investment, and economic updates—stay informed on stock market movements, entrepreneurship, and key developments shaping the economy. Get the latest from The Thaiger, your trusted source for business news in Thailand.
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Byte me: Thai online sellers plug into AI revolution to boost cash
Thailand’s e-commerce scene is getting a high-tech makeover as local sellers turn to artificial intelligence (AI) to outsmart the competition and rake in more baht. But while the potential is massive, a new report reveals most sellers still feel left in the digital dust. Thailand’s online shopkeepers are waking up to the AI boom but many say they’re still struggling…
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Chiang Mai hotels thrive during Songkran with strategic pricing
Hotels in Chiang Mai experienced a strong performance during the Songkran holiday, despite offering lower room rates compared to the previous year. The pricing strategy was aimed at attracting last-minute domestic travellers, whose confidence was affected by last month’s earthquake. Paisarn Sukjarean, President of the Thai Hotels Association’s upper northern chapter, indicated that many Thais remained unsettled by the earthquake…
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Bank of Thailand seeks new governor as Sethaput’s term ends
The Ministry of Finance has initiated the process to select a new governor for the Bank of Thailand (BoT), as Sethaput Suthiwartnarueput’s five-year term concludes on September 30. A selection committee, led by former Finance Permanent Secretary Sathit Limpongpan, will soon convene to establish candidate requirements and the application timeline, according to ministry spokesperson Pornchai Thiraveja. Under Thai law, the…
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License to bill: Thailand gives green light to trio of virtual banks
Thailand’s financial future is getting a digital upgrade, with three new virtual banks set to get the green light by June 19, the Finance Ministry has confirmed. In a bold move to modernise banking and boost financial inclusion, the Bank of Thailand has already shortlisted three candidates from a pool of five heavyweight consortiums. The final list of approved operators…
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Baht to the future: Thai currency eyes 33 mark as dollar dives
The Thai baht is flexing its muscles on the global stage, with experts predicting it may surge past the symbolic 33-per-dollar mark in the second quarter, fuelled by trade tensions, a faltering US economy, and sky-high gold prices. According to Kasikorn Research Center (K-Research), the baht has climbed to a six-month high, riding the wave of a weakening US dollar…
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Nestlé fights Thai court ban on Nescafé in bitter legal row
Thailand’s coffee kingpin is caught in a legal grind, and your morning cup of Nescafé could be at risk. Nestlé, the global food and beverage giant behind the iconic brand, is fighting back after a Thai court slapped a temporary ban on the production, sale, and importation of Nescafé products in the country. The high-stakes case pits Nestlé against its…
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Thailand boosts green industry with World Bank project
Efforts are underway to enhance carbon data management in Thailand’s industry to boost investment in the Map Ta Phut sandbox, a collaborative project between the World Bank and the Industrial Estate Authority of Thailand (IEAT). This initiative aims to reduce carbon dioxide emissions and support factory operators in Rayong’s Map Ta Phut Industrial Estate in transitioning to businesses based on…
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Thai and mighty! Thailand leapfrogs Malaysia in global rankings
Thailand may have outpaced Malaysia in a key global competitiveness ranking for the first time in a decade but experts warn the shine may not last as structural issues, budget cuts, and a lack of long-term vision continue to hold the kingdom back. Thailand has climbed to second place in Southeast Asia in the IMD World Competitiveness Centre’s global rankings,…
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Byte-sized bounce: Thai digital sector plugs back into confidence
Thailand’s digital sector has shown signs of life, climbing out of the red and back into confidence territory this year, thanks to artificial intelligence (AI) hype, economic boosters, and a softer policy rate. But insiders warn the rebound could short-circuit if skills shortages and wage hikes aren’t tackled fast. The Digital Economy Promotion Agency (DEPA) revealed that its Digital Industry…
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IMF urges Thailand to give baht-up households a helping hand
The International Monetary Fund (IMF) has warned Thailand to boost protections for struggling families or risk keeping millions trapped in a cycle of crushing debt, much of it borrowed just to put food on the table. In a hard-hitting Country Focus report released on April 9, the global financial watchdog highlighted that more than half of Thai workers lack formal…
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Thailand urged to address rising zero-dollar exports from China
Thailand’s economy is being short-changed by a flood of so-called “zero-dollar” investments and exports from China, with experts warning the government must clamp down, or risk a new wave of growth that benefits everyone but the Thais. Amonthep Chawla, chief economist at CIMB Thai Bank’s Economic Centre, said America’s latest tariff moves, both those aimed broadly and those specifically targeting…
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Thai travellers offered 50% off flights to China for Songkran
Chinese travel agents are pulling out all the stops to fill planes over the Songkran holiday, offering Thai tourists cut-price tickets to the mainland in a desperate bid to claw back losses after a dramatic drop in Chinese visitors to Thailand. Some tour operators are slashing fares by up to 50%, flogging unsold flight tickets at bargain rates rather than…
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Fizzy drink giants face sugar tax squeeze as sweet crackdown kicks in
Thailand’s fizzy favourites are feeling the pinch as a new sugar tax kicks in, forcing beverage makers to cut the sweet stuff or cough up more cash. Beverage chiefs and sweet drink producers have been slapped with a sour surprise as the Finance Ministry rolls out the latest phase of Thailand’s sugar tax crackdown, pushing firms to trim the sugar…
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Malaysians motor ahead as Chinese tourism hits a speed bump
Thailand’s tourism chiefs are shifting gears after a drop in Chinese arrivals put the brakes on what was expected to be a bumper Songkran season while Malaysians continue to flood in. The Tourism Authority of Thailand (TAT) revealed a surprise twist in the tourist traffic, with Chinese visitor numbers dipping just as their southern neighbours from Malaysia come roaring in.…
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Thai stock market tumbles amid US tariff concerns
The Stock Exchange of Thailand (SET) today experienced a significant drop in share prices amid concerns over a potential trade war following tariff increases by the US government. The SET Index fell by 42.30 points or 3.76%, reaching 1,082.91 shortly after opening. The Thai market resumed trading after a three-day break, while other global markets were unsettled yesterday, April 7,…
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Thai Airways expands fleet with 45 Boeing dreamliners
Thai Airways International (THAI) has confirmed that fleet expansion is a key part of its strategy, with the airline set to procure 45 Boeing 787-9 Dreamliners as part of a major deal to increase its aircraft numbers and strengthen ties with the United States. In a bold move aimed at both modernising its fleet and supporting Thailand’s trade negotiations with…
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Asia-Pacific nations scramble to dodge Trump’s trade tariff tantrum
A tariff tsunami unleashed by US President Donald Trump is sending shockwaves across the Asia-Pacific, as countries scramble to dodge his trade tariff tantrum. While the 10% baseline tariffs kicked in on Saturday, April 5, even steeper charges are set to hit some nations from Wednesday and reactions range from furious to fretful. But rather than hitting back, many Asia-Pacific…
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Excise crackdown: 2.7 billion baht fines for tax evasion surge
The Excise Department has been directed to swiftly enforce a zero-tolerance policy on excise tax evasion, focusing on breaches of excise regulations. Deputy Finance Minister Paopoom Rojanasakul emphasised efforts to prevent the smuggling of goods without tax payment, particularly across borders and through online platforms. The department expressed a commitment to prosecuting and taking action against those involved in selling…
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Baht to the future: Thai currency takes a pounding as US tariffs bite
The Thai baht has taken a serious beating, diving to its weakest level in two and a half months, and it’s only set to sink further, after the US threw a financial curveball with a whopping 37% reciprocal tariff on Thai imports. The baht slipped to 34.38 to the dollar yesterday, April 3, with intraday lows hitting 34.44, a rate…
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Trump’s tariff tantrum: US slaps huge levies on world as trade war erupts
Donald Trump has thrown the world into economic turmoil, launching a full-scale trade war by slapping sweeping new tariffs on imports, including crippling levies on key allies. Thailand has been caught in the tariff crossfire too, with officials claiming the nation could suffer an US$8 billion hit if the US were to even up levies between the two countries. Semiconductor…
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Thailand’s digital entertainment shift: Quiet innovation with big implications
Thailand stands at the crossroads of a digital revolution in its leisure and tourism sectors. With the world’s appetite for immersive, tech-forward experiences growing, the country is beginning to reimagine how it offers entertainment to both locals and international visitors — subtly, but unmistakably. Tourist Expectations Are Changing Today’s travelers aren’t just looking for beaches and nightlife — they’re searching…
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Thailand revamps tourism strategy amid Chinese market slowdown
The Ministry of Tourism and Sports is revising its strategy for the latter half of the year in response to the subdued Chinese market and diminished confidence due to a recent earthquake. A new crisis management team will be established to address these challenges. The ministry plans discussions with a strategy consulting team to guide the Tourism Authority of Thailand…
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Thailand fast-tracks factory rooftop solar panel revolution
Thailand’s solar industry is set to shine brighter as the government launches a one-stop service centre aimed at slashing red tape and supercharging solar panel sales, according to suppliers. With the Cabinet greenlighting the initiative on March 27, the Energy, Interior, and Industry ministries will team up to streamline the approval process for factory rooftop solar installations, eliminating the frustrating…
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Earthquake causes up to 100 billion baht damage, economy unaffected
Finance Minister Pichai Chunhavajira stated that the recent earthquake damage has not impacted the economy, while reaffirming the government’s commitment to support affected individuals. Reports suggest that up to 5,500 buildings in the capital might have sustained damage, with total financial losses potentially reaching 100 billion baht. Pichai mentioned on March 28, the day of the earthquake, that the ministry,…
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Thai Board of Trade caught in tariff crossfire over Uyghur issue
Thailand’s business leaders are urging firms to stay agile amid fears that the ongoing Uyghur issue could disrupt trade talks. Sanan Angubolkul, chairman of the Thai Board of Trade, warned it’s too early to predict the fallout but said businesses must adapt to survive. Companies are being urged to make the most of Thailand’s 16 free trade agreements (FTAs) with…
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Bringing home the bacon: Korat businesses struggle as pork prices soar
Rising pork prices have left business owners in Nakhon Ratchasima facing daily losses, with some considering closure. They urge the government to fulfill economic promises and address the needs of smaller businesses rather than focusing solely on the wealthy. At a gathering at Rabieng Kiang Nam restaurant in Hua Thale subdistrict, Mueang district, representatives from pork stalls and restaurants discussed…
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ATTA boss calls for boost to Chinese tourism market
The newly appointed president of the Association of Thai Travel Agents (ATTA) is urging the government to ramp up support for marketing initiatives and development to revive the lagging Chinese tourism market. Thanapol Cheewarattanaporn, elected for a two-year term, welcomed the Cabinet’s approval of the draft entertainment complex bill but emphasised the need for strict casino regulations and meaningful employment…
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Thailand’s new gambling bill: What it could mean for the country
The conversation around legalising gambling in Thailand has been simmering for years. Now, it’s starting to reach crunch time. On March 27, cabinet members approved the highly debated Entertainment Complex Bill. It could pave the way for casino resorts to operate legally across the country. For a nation where gambling has been mostly outlawed for decades, this bill could represent…
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Thai food fight: Restaurant industry left starving as spending drops 40%
Thailand’s restaurant industry is in turmoil, with purchasing power dropping by over 40% in the first quarter of 2025, according to Thanivarn Kulmongkol, President of the Thai Restaurant Association. The sluggish economic recovery and stagnant incomes have left consumers tightening their belts, opting for savings rather than spending, especially ahead of major festivals like Songkran. This downturn is affecting all…
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