Moo Deng crowned Meme of the Year on X

X has officially named Moo Deng, the adorable pygmy hippo, as its “Top Meme of the Year.” With a staggering 7.7 million posts, Moo Deng captivated the internet and became a cultural phenomenon in 2024.


Moo Deng’s fame skyrocketed thanks to a combination of cute photos, quirky captions, and user creativity. The hippo’s viral charm made it a recurring favourite in memes, earning its rightful place as the most-shared meme of the year.

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“There can only be one.”

X shared the announcement further cementing Moo Deng’s legacy as a meme icon.

The hashtag #MooDeng has garnered over 43,000 posts on Twitter and an impressive 49,500 posts on Instagram, where fans continue to share memes, fan art, and heartwarming photos of the little hippo.

Follow the official Khao Kheow Open Zoo below:

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Moo Deng Makeup Challenge

The “Moo Deng Makeup Challenge” on TikTok has beauty enthusiasts mimicking the hippo’s dewy skin and rosy cheeks using highlighter and blush. The trend has racked up millions of views, turning Moo Deng into an unlikely beauty icon.

@meicrosoft I LOVE MOO DENG #avantgardemakeup #editorialmakeup #experimentalmakeup ♬ original sound – Mei Pang

Moo Deng Art Challenge

On Instagram, the “Moo Deng Art Challenge” has inspired artists to create illustrations and designs of the hippo. From digital portraits to creative reimaginings, the trend highlights Moo Deng’s global appeal and has even supported wildlife conservation through art auctions.

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Michelle Lim

Michelle is an experienced full-time SEO content writer at The Thaiger, writing engaging articles across diverse topics, including travel, lifestyle, sustainability and business. As an alumna of Webster University with a double degree in Business Administration and Psychology, Michelle is also an active mental health advocate. She has contributed to scholarly and practical discussions on mental wellbeing, including publications such as 'Leveraging Nature, Activity, and Social Ties for Mental Wellbeing in Modern Society' and 'The Need for Ethical and Multiculturally Competent Practice of Psychology in Myanmar.'

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