social media

  • Search Engine Marketing (SEM)

    How to grow your social media handles organically

    In the pursuit of success on social media, organic growth may seem like a far-off aspiration. However, it is by no means an unachievable objective. Through appropriate strategies, one can foster a robust and interactive following without straining financial resources. It’s imperative to understand that immediate results are not always the measure of success. Genuine, organic growth may not offer…

  • Lifestyle

    Why do Generation Z look older than millennials?

    In the digital age, an intriguing topic has gained significant attention online: Generation Z is ageing faster than previous generations. This topic, which went viral on platforms like TikTok and has attracted millions of views, has sparked widespread debate and speculation about why this younger demographic appears older in comparison to millennials. Influencers and everyday users are adding to this…

  • Thailand News

    Eyewatering 77 million baht electricity bill prompts online debate

    A woman was left reeling when her April electricity bill came in at a staggering 77 million baht, igniting a storm on social media as she joked about single-handedly powering a province. Having spotted irregularities since March, she took to Facebook to share her plight, fuelling widespread speculation of a potential system glitch. The woman’s Facebook post went viral after…

  • Thailand News

    Thai netizens in uproar over celebrity social media feud

    The Thai entertainment industry was recently shaken by a heated online dispute. The controversy escalated when a fiery video message was posted in response to a clip featuring a young individual, who made strong references to the respected television host, Noom Kanchai. The exchange has sparked a frenzy of comments and reactions across social media platforms. Prairie Phairwan’s video did…

  • Thailand News

    Woman finds roommate atop fridge at night

    A young woman’s plea for help after witnessing her roommate’s bizarre behaviour on a fridge in the middle of the night has sparked online discussion about the challenges of shared living. The incident involved the woman waking up to a startling and somewhat eerie scene that left her reaching out to netizens for advice. Urban living often necessitates sharing accommodation…

  • Social Media Marketing (SMM)

    How to manage a social media crisis

    In the contemporary digital domain, social media emerges as a formidable yet fraught instrument for brands. It functions as an invaluable conduit for engagement and promotion, while concurrently presenting substantial risks for crises capable of detrimentally impacting a brand’s reputation within hours. My professional experience has accentuated the paramount importance of proficient social media crisis management to avert public relations…

  • Thailand News

    Kenyan man claiming to be Jesus flees from crucifixion test

    A Kenyan man fled after villagers demanded a test of his claim to be Jesus Christ by suggesting he be crucified. Eliud Simiyu’s proclamation led to a viral social media frenzy, with the international media outlet Fatu Network reporting on the controversy that has now ensnared the small Kenyan town. Simiyu found himself at the centre of a potentially life-threatening…

  • Digital Marketing

    Sustainability & ethics in digital marketing

    In the contemporary digital landscape, the amalgamation of sustainability and ethics within digital marketing transcends mere trendiness, evolving into an indispensable paradigm. As a marketer with a vision for the future, it is imperative to recognize that your strategic initiatives wield significant influence on environmental stewardship. The moment has arrived to examine how digital marketing can catalyze positive change, advocating…

  • Social Media Marketing (SMM)

    Short-Form video’s impact on digital marketing

    In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly. Recognizing the profound influence of short-form video content on digital marketing is crucial for…

  • Social Media Marketing (SMM)

    Upcoming social media platforms 2024

    As professionals navigate the continuously evolving terrain of social media, it is imperative to remain at the forefront of innovation. With the onset of 2024, it becomes crucial to identify new platforms likely to gain significant market traction. This necessity extends across digital marketing experts, content strategy architects, and avid social media practitioners, as a comprehensive understanding of social media’s…

  • Digital Marketing

    The marketing sweet spot – General appeal or niche focus

    Identifying the optimal target audience for your digital enterprise presents a significant challenge. It may seem advantageous to aim broadly, seeking to attract a universal clientele. Yet, this strategy often results in underperformance, due to the formidable competition posed by well-established entities. Conversely, targeting an overly specific demographic can severely constrain potential sales. Achieving an equilibrium between appealing to a…

  • Social Media Marketing (SMM)

    Hidden social gems for skyrocketing your marketing strategy

    In the vast expanse of the digital world, there’s more to social media than just the giants like Facebook, Instagram, and Twitter. Hidden gems await your discovery, offering unique experiences and opportunities to connect in ways you might not have imagined. From platforms that predict the future to those that reward you for engaging with content, there’s another universe out…

  • Thailand News

    Mysterious green fireball lights up Thailand’s skies, sparking curiosity

    A mysterious green fireball illuminated the skies last night across various regions in Thailand, prompting widespread online discussion and speculations about its origin. At approximately 9pm, numerous citizens reported sightings of a large, bright green light streaking through the sky, resembling a meteor or a falling star. The Thai Astronomical Society, a key authority in the field, acknowledged the event on…

  • Thailand News

    NESDC proposes stricter regulations for social media influencers

    The Office of the National Economic and Social Development Council (NESDC) in Thailand proposed tighter regulations for social media influencers, in an attempt to curb unethical or illegal content production. NESDC Secretary-General, Danucha Pichayanan, suggested yesterday that the Media Standard, Ethics, and Freedom Protection Act be extended to cover online content creators. Danucha stressed the urgency of a regulation that…

  • Digital Marketing

    Maximising engagement: The impact of cookies on social media strategies

    In today’s digital landscape, the way brands connect with you online is evolving rapidly, especially in social media marketing. At the heart of this transformation are social media trackers, a unique breed of cookies that play a pivotal role in how your online activities are monitored and how personalised content is served to you. Understanding the mechanics behind these trackers…

  • Thailand News

    Beauty pageant entrance stirs debate with dramatic emergency

    The recent staging of a dramatic entrance by Kanyaphatsaphon Rungrueang Misgrand Pathum Thani at a beauty pageant sparked a mix of criticism and concern across social media platforms. Kanyaphatsaphon, representing Pathum Thani in the Miss Grand Thailand 2024 competition, made her debut with the sound of emergency sirens blaring, as she was laid on a stretcher, ostensibly receiving CPR, before emerging…

  • Thailand News

    Thailand captivated by lottery craze as March 1 draw nears (video)

    Lottery fever grips Thailand once again as hopefuls seek winning numbers for the March 1 lottery draw. Enthusiasts tirelessly hunt for their lucky numbers, drawing inspiration from various sources including celebrities, social media influencers, and even the Chinese calendar, which remains a popular method for selecting potential winning combinations. On March 1, the anticipation for the Thai Government Lottery draw…

  • Business News

    AI and social media search optimisation to shape trends

    The forthcoming year, 2024, is poised to be an exhilarating time for both consumers and marketers, as brands embrace and exploit artificial intelligence (AI) on a larger scale, predicts Bhidak Indraduta, the managing director of Mindshare Thailand, a leading media agency. A surge in social media search optimisation, privacy marketing, and responsible AI use are tipped as the key trends…

  • Thailand News

    Customer pressured into 5-star review to unlock warranty

    A recent outcry has emerged on social media after a customer was pressured to leave a five-star review for a product to receive a warranty, sparking a heated debate about consumer rights and business ethics. The incident was brought to light when a customer shared their frustration in a Facebook group dedicated to consumer affairs, provoking a flood of responses…

  • Thailand News

    Reddit user’s dream job goes down the drain after office bathroom blunder

    A male Reddit user, sharing his misfortune anonymously, detailed his disastrous experience of losing a promising job opportunity due to an unfortunate bathroom blunder. In a post on Monday, February 12, the original poster recounted the events that led to his downfall. “I had pretty much gotten the job at a previous interview and I was just in to fill…

  • Digital Marketing

    Win over Millennials & Gen Z: Top marketing must-knows

    In today’s fast-paced digital world, understanding the nuances of marketing to Millennials and Generation Z is more crucial than ever. These groups are not just age brackets; they represent a dynamic shift in consumer behavior and preferences, heavily influenced by the digital age. Millennials, often seen as the bridge between the old and new, bring a blend of traditional and…

  • Search Engine Marketing (SEM)

    Boost your brand on Instagram with these tips & tricks

    In today’s fast-paced digital world, Instagram stands out as a beacon for businesses aiming to carve out a strong brand presence. With its user base exceeding a billion, this platform offers a golden opportunity to showcase your brand, connect deeply with your audience, and drive significant conversions. Before you dive into the vast ocean of Instagram marketing, it’s crucial to…

  • Search Engine Marketing (SEM)

    Unlock 2024’s top social media strategies for viral success

    Navigating the dynamic landscape of social media marketing in 2024 requires more than just a casual approach. It’s a world where strategies evolve at the speed of light, and staying ahead means being in tune with the latest trends and techniques. You’re not just posting content; you’re crafting experiences that resonate with your audience. In 2024, the game has changed.…

  • Digital Marketing

    Why guest posting is key to unlock SEO success

    Guest posting might sound like a buzzword in the digital marketing sphere, but it’s a strategy that’s been around for years and good reason. It’s about writing and publishing an article on someone else’s website or blog. This tactic is about spreading your knowledge and weaving your presence into the broader digital tapestry. Why should you care about guest posting?…

  • Search Engine Marketing (SEM)

    Unlock success with these prerequisites for digital marketing

    Venturing into the digital marketing landscape? It’s a dynamic field that can skyrocket your business into the digital era. But before you dive in, knowing the essentials can set you up for success. Digital marketing isn’t just about being online; it’s about making a significant impact. To truly harness the power of digital marketing, you’ll need more than just a…

  • Digital Marketing

    SEO versus SEM: Mastering digital marketing strategies

    In the digital marketing realm, understanding the nuances between SEO and SEM is crucial for boosting your online presence. While both strategies aim to elevate your site’s visibility, they take different routes to achieve this goal. SEO leverages organic tactics to climb up the search engine results pages (SERPs), making your site more discoverable without direct payment. On the other…

  • Search Engine Marketing (SEM)

    Unlock the secrets to easy online earnings: Affiliate marketing

    Affiliate marketing might sound complex, but it’s essentially a way for you to earn a commission by promoting other people’s or company’s products. Think of it as being rewarded for spreading the word about something you like or find useful. It’s a win-win scenario: companies get more customers, and you get a piece of the profit. This marketing model relies…

  • Digital Marketing

    Introduction to keyword research for SEM

    What does keyword research involve? Keyword research is the cornerstone of Search Engine Marketing (SEM). It’s a strategic practice that involves identifying popular words and phrases people enter into search engines. By understanding these search terms, you can craft your content to meet the needs and queries of your target audience. It’s not merely about guessing which keywords are relevant;…

  • Social Media Marketing (SMM)

    Best social media platforms for marketing success in 2024

    With 91% of marketers leveraging social media sites for business, missing out on establishing a strong social media presence isn’t an option. You’ve probably realized that you don’t need to be everywhere, but rather on the platforms that best align with your brand and audience. As we look towards 2024, understanding which platforms will best serve your marketing strategy is…

  • Social Media Marketing (SMM)

    Navigating the changing landscape of social media algorithms

    In the vast realm of social media, where trends change in the blink of an eye, staying ahead of the game is no small feat. The heartbeat of social platforms lies in their algorithms, those mysterious systems that determine what content gets shown and to whom. What people see in their feeds is controlled by algorithms on social media sites,…