social media
- Thailand News
Lumpini Park’s stainless steel benches spark safety concerns
A debate erupted on social media following the resurfacing of marble benches in Lumpini Park with stainless steel. The move, aimed at enhancing the park’s aesthetic appeal, sparked concerns among netizens about potential safety hazards. A Facebook page shared images of the renovated benches and comments by netizens. “Haha, not sure whose idea this was, likely done by a private…
- Lifestyle
Ways to build an online relationship with bloggers
In the expansive universe of the internet, building a solid online relationship with bloggers can be your golden ticket to success. It is not just about leaving comments on their posts or sharing their content on your social media platforms. It’s about forging genuine connections, understanding their needs, and offering value in return. Understanding the importance of blogging relationships Building…
- Thailand News
Sour note: Hotelier faces hefty copyright fee for posting music clip
A well-known singer and hotel owner in Samut Prakan shared an alarming experience involving a hefty copyright fee after posting a live music performance clip online. This incident sparked a significant discussion on social media. Kittiphan Leesatruapai, also known as Nath Leatana, owns a hotel in Bang Phli, Samut Prakan. He recently shared his story on TikTok to warn other…
- Search Engine Marketing (SEM)
How to use instagram thread feature for marketing
Ever heard about Instagram’s thread feature? It is the recent talk of the town in the realm of social media marketing. But, are you curious as to how to leverage it to enhance your brand’s exposure and customer interaction? This article will provide an in-depth look at this innovative feature, demonstrating how it can revolutionise your marketing approach. Not just…
- Search Engine Marketing (SEM)
How to get more clients via social media marketing
Social media has evolved beyond merely publishing images and disseminating memes, It has morphed into a potent mechanism that, when optimised appropriately, can forge enduring relationships with your visitors, ultimately transforming them into potential clients. Within this blog, we will illuminate the pathway to harnessing your social media presence for client cultivation. This includes comprehending which platforms are pivotal for…
- Business News
TikTok teams up with Thailand’s biz dept to boost SME impact
TikTok Shop has taken a significant step by signing a memorandum of understanding (MoU) with Thailand’s Department of Business Development to boost the contribution of small and medium-sized enterprises (SMEs) to 40% of the GDP by 2027, up from the current 35%. TikTok Live data from Thailand shows that in 2023, there were 700,000 Thai creators live streaming on the…
- Guides
Why is content creation a rising career in Thailand
In the ever-evolving sphere of digital marketing, the content creation is blossoming as an influential career trajectory. Picture employing your creative prowess to develop compelling and visually impressive advertisements that reverberate with viewers and enhance brand visibility. In Thailand, this pattern is accelerating, with numerous individuals capitalising on the chance to establish a distinct position within this expansive arena. Content curation…
- Teaching in Thailand
The impact of social media on the classroom
In the digital age, social media’s influence extends far beyond just socialising. It’s reshaping traditional classrooms, especially in Thailand, where technology is increasingly integrated into education. This article will delve into the fascinating effects of social media on Thai classrooms, offering insights that could redefine your understanding of modern education. Between April and June 2021, a study was conducted with…
- Search Engine Marketing (SEM)
Top 5 secrets for online sales success
In the expansive digital landscape, effective product marketing necessitates both artistic flair and scientific precision. As a business proprietor, you may be seeking the keys to mastering such an endeavour. Regardless of whether your products are digital or physical, adopting certain strategic approaches can significantly enhance your business success. A multitude of tactics, ranging from email marketing to search engine…
- Search Engine Marketing (SEM)
How to set up a Linktree
Are you encountering the constraints imposed by Instagram’s single-link policy? This issue is prevalent and the platform’s pivotal role in audience engagement is undeniable. However, this inherent restriction of possessing only one accessible link in the bio may serve as an obstacle when attempting to direct your followers to diverse locations. This is where Linktree, an innovative resolution to this…
- Thailand News
Pattaya mayor warns residents of impersonation scam
Mayor Poramet Ngampichet issued a stern warning to Pattaya residents after uncovering a shocking scam: his social media accounts on Facebook, TikTok, and LINE have been maliciously impersonated. The fraudulent accounts, brazenly using his name and photos, have deceived the public into believing they were engaging with the real mayor. Pattaya City isn’t taking this lightly. Legal action is already…
- Guides
Top 5 social media platforms and is benefits for senior citizens
Social media isn’t just for the younger crowd anymore. In recent years, older adults have increasingly embraced these platforms, finding new ways to connect with family, friends, and communities. Surprisingly, the number of over-75s using social media doubled in just one year, according to a 2017 Ofcom report. This shift highlights the growing importance of social media for older generations.…
- Search Engine Marketing (SEM)
How to grow your social media handles organically
In the pursuit of success on social media, organic growth may seem like a far-off aspiration. However, it is by no means an unachievable objective. Through appropriate strategies, one can foster a robust and interactive following without straining financial resources. It’s imperative to understand that immediate results are not always the measure of success. Genuine, organic growth may not offer…
- Lifestyle
Why do Generation Z look older than millennials?
In the digital age, an intriguing topic has gained significant attention online: Generation Z is ageing faster than previous generations. This topic, which went viral on platforms like TikTok and has attracted millions of views, has sparked widespread debate and speculation about why this younger demographic appears older in comparison to millennials. Influencers and everyday users are adding to this…
- Thailand News
Eyewatering 77 million baht electricity bill prompts online debate
A woman was left reeling when her April electricity bill came in at a staggering 77 million baht, igniting a storm on social media as she joked about single-handedly powering a province. Having spotted irregularities since March, she took to Facebook to share her plight, fuelling widespread speculation of a potential system glitch. The woman’s Facebook post went viral after…
- Thailand News
Thai netizens in uproar over celebrity social media feud
The Thai entertainment industry was recently shaken by a heated online dispute. The controversy escalated when a fiery video message was posted in response to a clip featuring a young individual, who made strong references to the respected television host, Noom Kanchai. The exchange has sparked a frenzy of comments and reactions across social media platforms. Prairie Phairwan’s video did…
- Thailand News
Woman finds roommate atop fridge at night
A young woman’s plea for help after witnessing her roommate’s bizarre behaviour on a fridge in the middle of the night has sparked online discussion about the challenges of shared living. The incident involved the woman waking up to a startling and somewhat eerie scene that left her reaching out to netizens for advice. Urban living often necessitates sharing accommodation…
- Social Media Marketing (SMM)
How to manage a social media crisis
In the contemporary digital domain, social media emerges as a formidable yet fraught instrument for brands. It functions as an invaluable conduit for engagement and promotion, while concurrently presenting substantial risks for crises capable of detrimentally impacting a brand’s reputation within hours. My professional experience has accentuated the paramount importance of proficient social media crisis management to avert public relations…
- Thailand News
Kenyan man claiming to be Jesus flees from crucifixion test
A Kenyan man fled after villagers demanded a test of his claim to be Jesus Christ by suggesting he be crucified. Eliud Simiyu’s proclamation led to a viral social media frenzy, with the international media outlet Fatu Network reporting on the controversy that has now ensnared the small Kenyan town. Simiyu found himself at the centre of a potentially life-threatening…
- Digital Marketing
Sustainability & ethics in digital marketing
In the contemporary digital landscape, the amalgamation of sustainability and ethics within digital marketing transcends mere trendiness, evolving into an indispensable paradigm. As a marketer with a vision for the future, it is imperative to recognize that your strategic initiatives wield significant influence on environmental stewardship. The moment has arrived to examine how digital marketing can catalyze positive change, advocating…
- Social Media Marketing (SMM)
Short-Form video’s impact on digital marketing
In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly. Recognizing the profound influence of short-form video content on digital marketing is crucial for…
- Social Media Marketing (SMM)
Upcoming social media platforms 2024
As professionals navigate the continuously evolving terrain of social media, it is imperative to remain at the forefront of innovation. With the onset of 2024, it becomes crucial to identify new platforms likely to gain significant market traction. This necessity extends across digital marketing experts, content strategy architects, and avid social media practitioners, as a comprehensive understanding of social media’s…
- Digital Marketing
The marketing sweet spot – General appeal or niche focus
Identifying the optimal target audience for your digital enterprise presents a significant challenge. It may seem advantageous to aim broadly, seeking to attract a universal clientele. Yet, this strategy often results in underperformance, due to the formidable competition posed by well-established entities. Conversely, targeting an overly specific demographic can severely constrain potential sales. Achieving an equilibrium between appealing to a…
- Social Media Marketing (SMM)
Hidden social gems for skyrocketing your marketing strategy
In the vast expanse of the digital world, there’s more to social media than just the giants like Facebook, Instagram, and Twitter. Hidden gems await your discovery, offering unique experiences and opportunities to connect in ways you might not have imagined. From platforms that predict the future to those that reward you for engaging with content, there’s another universe out…
- Thailand News
Mysterious green fireball lights up Thailand’s skies, sparking curiosity
A mysterious green fireball illuminated the skies last night across various regions in Thailand, prompting widespread online discussion and speculations about its origin. At approximately 9pm, numerous citizens reported sightings of a large, bright green light streaking through the sky, resembling a meteor or a falling star. The Thai Astronomical Society, a key authority in the field, acknowledged the event on…
- Thailand News
NESDC proposes stricter regulations for social media influencers
The Office of the National Economic and Social Development Council (NESDC) in Thailand proposed tighter regulations for social media influencers, in an attempt to curb unethical or illegal content production. NESDC Secretary-General, Danucha Pichayanan, suggested yesterday that the Media Standard, Ethics, and Freedom Protection Act be extended to cover online content creators. Danucha stressed the urgency of a regulation that…
- Digital Marketing
Maximising engagement: The impact of cookies on social media strategies
In today’s digital landscape, the way brands connect with you online is evolving rapidly, especially in social media marketing. At the heart of this transformation are social media trackers, a unique breed of cookies that play a pivotal role in how your online activities are monitored and how personalised content is served to you. Understanding the mechanics behind these trackers…
- Thailand News
Beauty pageant entrance stirs debate with dramatic emergency
The recent staging of a dramatic entrance by Kanyaphatsaphon Rungrueang Misgrand Pathum Thani at a beauty pageant sparked a mix of criticism and concern across social media platforms. Kanyaphatsaphon, representing Pathum Thani in the Miss Grand Thailand 2024 competition, made her debut with the sound of emergency sirens blaring, as she was laid on a stretcher, ostensibly receiving CPR, before emerging…
- Thailand News
Thailand captivated by lottery craze as March 1 draw nears (video)
Lottery fever grips Thailand once again as hopefuls seek winning numbers for the March 1 lottery draw. Enthusiasts tirelessly hunt for their lucky numbers, drawing inspiration from various sources including celebrities, social media influencers, and even the Chinese calendar, which remains a popular method for selecting potential winning combinations. On March 1, the anticipation for the Thai Government Lottery draw…
- Business News
AI and social media search optimisation to shape trends
The forthcoming year, 2024, is poised to be an exhilarating time for both consumers and marketers, as brands embrace and exploit artificial intelligence (AI) on a larger scale, predicts Bhidak Indraduta, the managing director of Mindshare Thailand, a leading media agency. A surge in social media search optimisation, privacy marketing, and responsible AI use are tipped as the key trends…
