Top 11 influencer marketing agencies in Thailand (2026)
The marketing landscape in Thailand has evolved dramatically as we settle into 2026. According to DataReportal’s Digital 2026: Thailand report, the country’s internet penetration has reached 94.7%, with 56.6 million active social media identities nationwide.
Thai consumers are no longer simply online; they are deeply embedded in digital ecosystems where AI algorithms dictate what they see, buy, and love.
In other words, AI-driven algorithms shape discovery, influence purchasing decisions, and guide brand loyalty.
For active brands, this shift signals the end of the old spray and pray approach to influencer marketing. In 2026, success requires data-backed precision. International brands, in particular, often struggle to navigate these nuances alone.
To help brands identify reliable partners, we have curated a list of the top 11 influencer marketing agencies operating in Thailand today.
On this page
| Agency | Short summary |
|---|---|
| AJ Marketing | A market leader offering region-wide influencer campaigns, celebrity access, and premium creator strategies backed by strong regional execution. |
| Primal | A data-led agency focused on performance forecasting, paid amplification, and turning influencer reach into measurable commercial results. |
| TellScore | An AI-powered influencer platform specialising in scalable micro-influencer campaigns and automated campaign management. |
| Grey Alchemy | A boutique agency centred on creative storytelling and high-touch influencer collaborations for lifestyle and premium brands. |
| Relevant Audience | A performance-focused agency using influencer marketing as a lead-generation and conversion tool rather than a visibility play. |
| Clicks Talent | A TikTok and short-form video specialist leveraging entertainment culture to drive mass engagement and viral momentum. |
| Cotactic Media | A full-funnel agency combining influencer marketing with SEO and paid search to capture and convert demand. |
| Heroleads | A tech-driven agency providing real-time influencer performance tracking and optimisation for e-commerce brands. |
| Minimice Group | An agency integrating influencer content with AI-driven SEO to extend campaign value beyond social platforms. |
| Dartmatics | A small, agile agency specialising in cross-cultural influencer strategy for SMEs entering the Thai market. |
| Leaders | A technology-enabled agency focused on always-on influencer programmes and long-term brand ambassador strategies. |
1. AJ Marketing
AJ Marketing remains the undisputed leader in Thailand’s influencer marketing space, setting the benchmark for what a modern, regionally connected agency looks like in 2026.
Known for its “local insights, global standard” approach, the agency’s strength lies in its ability to decode Thailand’s cultural nuances and translate them into campaigns that resonate with international precision.
While they continue to manage a network of over 7,000 influencers across YouTube, TikTok, and Instagram, AJ Marketing has recently expanded their portfolio to cater to an even wider array of client needs.
In response to the shifting demands of 2026, AJ Marketing has launched dedicated divisions for celebrity marketing and premium influencer marketing.
The Celebrity Marketing arm provides direct access to Thailand’s top-tier superstars, TV personalities, and T-Pop idols. At the same time, their premium influencer marketing service specialises in tailored campaigns for luxury and high-end lifestyle brands.
Beyond influencer marketing, AJ Marketing offers an arsenal of additional services that cover all aspects of modern-day marketing, including strategy development, SEO, social media advertising, public relations, and digital out-of-home advertising.
The agency also operates regionally, cementing its foothold in Singapore, Indonesia, Malaysia, Vietnam, Japan, India, the Philippines, Taiwan, and Korea.
When it comes to its clientele, AJ Marketing’s portfolio has seen collaborations with global names such as BMW (MINI), ByteDance (TikTok), AMD, Alibaba Group, and many more. For brands that want to leave nothing to chance, AJ Marketing is the primary partner of choice.
Check out the AJ Marketing Blog for additional information on marketing and advertising in Thailand.
Website: www.ajmarketing.io
2. Primal
Primal is an award-winning agency recognised for its deeply data-driven marketing approach. In the AI-led environment of 2026, the agency relies on advanced analytics to ensure every baht invested delivers measurable outcomes.
Rather than chasing vanity metrics alone, Primal’s team of over 150 specialists focuses on forecasting performance and converting awareness into sales. This approach is vital in 2026, as organic reach declines and paid amplification becomes necessary for scale.
Their core services focus on data-driven influencer strategy, eliminating guesswork by analysing historical performance and audience sentiment. Additionally, they excel in social media management and performance media buying. By amplifying influencer content through paid media, Primal extends reach and maximises lifetime value, turning individual posts into multi-touchpoint campaigns with clear ROI.
Website: www.primal.co.th
3. TellScore
For the intersection of AI and influencer marketing, TellScore is the platform to beat. With access to over 80,000 influencers, they utilise AI and machine learning to match brands with micro-influencers based on behaviour, demographics, and audience fit.
This automated approach allows for scalability, ideal for brands seeking scalable user-generated content. Its AI-powered matching, automated campaign management, and streamlined payment systems remove administrative friction, enabling brands to dominate social and search visibility with authentic reviews, effectively democratising access to the long tail of trusted creators.
Website: th.tellscore.com
4. Grey Alchemy
Grey Alchemy is a boutique agency that prioritises storytelling over sheer volume. In a market increasingly saturated with AI-generated content, its human-centric, highly creative direction stands out, particularly in lifestyle, hospitality, and F&B sectors.
Through creative influencer strategy and high-touch art direction, Grey Alchemy co-creates narratives with influencers that elevate brand perception. Integrated with broader social media management, the agency offers a balance of control, creativity, and brand refinement.
Website: www.greyalchemy.com
5. Relevant Audience
Relevant Audience is a performance-focused agency built on quality, focus, and measurable outcomes. By limiting the number of clients per manager, the agency ensures strategic depth and accountability.
In 2026, its emphasis on lead generation (over views) through influencer marketing makes the agency particularly attractive to B2B and high-ticket B2C brands.
Relevant Audience utilises performance influencer campaigns with rigorous tracking, using pixels and UTM parameters to measure traffic and behaviour. Often pairing this with programmatic ads to retarget interested users, their approach ensures influencer marketing functions as a core component of the sales funnel, providing clear ROI for their clients.
Website: www.relevantaudience.com
6. Clicks Talent
Clicks Talent remains a dominant force in TikTok and short-form video marketing, leveraging Thailand’s deep-rooted idol and entertainment culture. Carving out a unique niche in dance, music, and entertainment, the agency helps brands create “sticky” content that encourages mass engagement through a network spanning thousands of influencers.
By managing influencer execution closely, Clicks Talent ensures campaign consistency and sustained user-generated momentum, extending reach well beyond initial posts.
Website: www.clickstalent.com
7. Cotactic Media
Cotactic Media operates as a full-service performance agency, integrating influencer marketing with SEO and Google Ads to prevent conversion drop-off. Its lead combo approach ensures that brand awareness generated through influencers is captured, retargeted, and converted.
This emphasis, which combines influencer marketing with SEO and Google Ads to create a cohesive funnel, ensures that buzz is captured and converted. Their offering includes integrated digital marketing and lead generation via social media, preventing the leaky bucket syndrome.
Simultaneously, the agency employs ad optimisation to ensure search visibility for products featured by influencers. This approach ensures that whether a customer clicks a bio link or searches Google later, the messaging is consistent.
Website: www.cotactic.com
8. Heroleads
Heroleads is a tech-focused agency that differentiates itself through proprietary, cloud-based influencer technology, offering real-time campaign tracking and optimisation. In 2026, this data-first approach is especially valuable for e-commerce brands operating on tight margins, needing exact ROI tracking.
As experts in e-commerce solutions, Heroleads allows real-time monitoring and mid-campaign optimisation by integrating tracking with platforms such as Shopee and TikTok Shop. This data-first mindset ensures budgets are always allocated to the highest-performing channels and creators.
Website: www.heroleads.asia
9. Minimice Group
Minimice Group combines AI-driven SEO, performance marketing, and influencer strategy to create content optimised for both social and search platforms. Influencer posts are guided by search intent and keyword optimisation, turning short-lived content into evergreen assets.
Their digital strategy ensures traffic lands on conversion-optimised sites, making the agency a logical choice for brands seeking long-term discoverability beyond social feeds.
Website: https://minimicegroup.co.th/en/
10. Dartmatics
Founded by “third culture kids,” Dartmatics is an agile agency that understands cross-cultural marketing. Small and efficient, they are perfect for SMEs needing a personalised touch without big-agency bureaucracy.
Agile, digital-native and quick to adapt, they bridge the gap between Western brand expectations and realities of the Thai market. Dartmatics specialises in influencer strategy for SMEs, offering flexible packages to test the market.
Pairing this with digital advertising and branding & design, the agency helps new entrants polish their visual identity, while their agility allows for quick pivots based on real-time feedback, ensuring every campaign hits the right cultural note.
Website: www.dartmatics.com
11. Leaders
Leaders (LDRS Group) brings global-grade technology to Thailand with the agility of a boutique agency. Its proprietary systems enable real-time optimisation for conversions, making it a strong partner for large-scale campaigns.
The agency excels in long-term, always-on, brand ambassador programmes, ensuring sustained visibility rather than short-term spikes. Supported by social media marketing services, Leaders delivers reliable, multi-layered, tech-enabled execution across complex campaigns.
Website: www.ldrsgroup.com
Before you make the decision
In 2026, Thailand remains one of the world’s most influential markets for influencer marketing, where trust in creators continues to drive purchasing decisions. However, the landscape has matured. Hiring influencers alone is no longer enough.
Today’s success depends on AI-driven targeting, performance transparency, cultural fluency, and compelling storytelling. Whether a brand requires the full-service celebrity reach of AJ Marketing, the automation power of TellScore, or the analytical precision of Primal, partnering with an experienced local agency remains the most reliable path forward.
These agencies provide the critical bridge between global brand ambition and Thailand’s hyper-connected digital reality.
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