Social Media Marketing (SMM)
Short-Form video’s impact on digital marketing
In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today's audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and...
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Upcoming social media platforms 2024
As professionals navigate the continuously evolving terrain of social media, it is imperative to remain at the forefront of innovation. With the onset of 2024, it becomes crucial to identify new platforms likely to gain significant market traction. This necessity extends across digital marketing experts, content strategy architects, and avid social media practitioners, as a …
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The marketing sweet spot – General appeal or niche focus
Identifying the optimal target audience for your digital enterprise presents a significant challenge. It may seem advantageous to aim broadly, seeking to attract a universal clientele. Yet, this strategy often results in underperformance, due to the formidable competition posed by well-established entities. Conversely, targeting an overly specific demographic can severely constrain potential sales. Achieving an …
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Hidden social gems for skyrocketing your marketing strategy
In the vast expanse of the digital world, there’s more to social media than just the giants like Facebook, Instagram, and Twitter. Hidden gems await your discovery, offering unique experiences and opportunities to connect in ways you might not have imagined. From platforms that predict the future to those that reward you for engaging with …
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The roadmap to a digital future in 2024
Thailand is on the brink of a digital revolution, set to redefine its economic landscape by 2024. With the government’s Thailand 4.0 policies fuelling this transformation, the nation is embracing a future where digital technology drives growth and innovation. It’s a strategic move to enhance operational efficiency and competitive advantage across industries, signalling a major …
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Win over Millennials & Gen Z: Top marketing must-knows
In today’s fast-paced digital world, understanding the nuances of marketing to Millennials and Generation Z is more crucial than ever. These groups are not just age brackets; they represent a dynamic shift in consumer behavior and preferences, heavily influenced by the digital age. Millennials, often seen as the bridge between the old and new, bring …
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The future of marketing on the Apple Vision Pro
The 2023 Apple ‘One More Thing’ hit the US market earlier this month and created a craze on the internet. Despite its late entrance into the “virtual reality” space later than most (the company prefers “spatial computing“), Apple has consistently been at the forefront of high-end technology and setting new norms. With the introduction of …
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Revolutionising marketing: How technology changed the game
In the whirlwind world of digital marketing, technology’s role cannot be overstated. It’s transformed how businesses connect with you, turning traditional strategies on their head. From the personalised ads that greet you on your favourite social media platforms to the seamless online shopping experiences, technology’s fingerprints are everywhere. But it’s not just about the flashier, …
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Introduction to keyword research for SEM
What does keyword research involve? Keyword research is the cornerstone of Search Engine Marketing (SEM). It’s a strategic practice that involves identifying popular words and phrases people enter into search engines. By understanding these search terms, you can craft your content to meet the needs and queries of your target audience. It’s not merely about …
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The potential of user generated content in social media marketing
User generated content (UGC) is a new thing that has changed the game on social media. Businesses are changing how they market online because of this type of material, which is made by regular people instead of brands. The user generated content is content that is made by users, like regular people who show support …
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Best social media platforms for marketing success in 2024
With 91% of marketers leveraging social media sites for business, missing out on establishing a strong social media presence isn’t an option. You’ve probably realized that you don’t need to be everywhere, but rather on the platforms that best align with your brand and audience. As we look towards 2024, understanding which platforms will best …
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Navigating the changing landscape of social media algorithms
In the vast realm of social media, where trends change in the blink of an eye, staying ahead of the game is no small feat. The heartbeat of social platforms lies in their algorithms, those mysterious systems that determine what content gets shown and to whom. What people see in their feeds is controlled by …
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7 Steps to a Winning Content Strategy Plan
In today’s digital landscape, crafting a robust content marketing strategy isn’t just beneficial—it’s essential. With the pandemic reshaping the business world, a staggering 70% of content marketers have felt the tremors, prompting a rethink of their strategic approach. Whether you’re managing blog posts, social media, or multimedia, your content is a pivotal piece of your …
