Influencers MrBeast and Logan Paul release new snack Lunchly
MrBeast, Logan Paul and KSI are releasing new snack Lunchly to compete with Lunchables.
MrBeast, Logan Paul and KSI are teaming up to tackle lunchtime hunger by releasing a new product Lunchly.
The popular content creators are joining forces to launch the grab-and-go product that they describe as a “better-for-you lunch option” than competitors like Lunchables.
MrBeast (real name Jimmy Donaldson) and Paul and KSI, of course, have already found success in the food and beverage categories, with Feastables chocolate bars and Paul and KSI’s Prime beverage brand all becoming ubiquitous in stores across the country.
View this post on Instagram
Lunchly will include a Feastables bar and a Prime beverage in every box, the company says. It will launch with three options, all of which seem to fit neatly into the existing packaged lunch market: Turkey Stack ‘Ems, Pizza and Fiesta Nachos.
“Our end game has always been to not only provide high quality products, but also healthier alternatives,” said Paul in a statement. “That’s why we’re entering the lunch grab-and-go market. It’s been dominated by Lunchables since we were kids ourselves and it’s time to provide a better option for those looking for a convenient, healthier choice.”
“We’re bringing the biggest creators together to do something that’s never been done — disrupt the lunch market for kids with healthier, better-tasting options,” said Donaldson in a statement.
“Lunchly is all about giving kids a fun, grab-and-go meal that’s not just delicious, but also good for them. We’re here to change what lunchtime looks like for the next generation.”
Content creators and influencers have found that starting businesses outside of the content space can be incredibly lucrative, with many creators (including Paul and Donaldson) raising tens of millions of dollars to grow these upstart brands.
“I know for a fact that Walmart and a lot of these retailers are now going, ‘OK, what Jimmy did in chocolate, what Logan [Paul] did in hydration [with beverage brand Prime], are creators building in other categories? And should we be more aggressive?’”, said Reed Duchscher, CEO of creator management firm Night Media, which reps Donaldson for the Feastables business.
What Other Media Are Saying
- Tubefilter announced the launch of Lunchly by MrBeast, Logan Paul, and KSI, aiming to disrupt the lunch market with a healthier option. (Read more)
- Quartz reported Lunchly’s introduction as a healthier alternative to Lunchables reflects a growing trend among influencers. Concerns about the authenticity of these health claims could impact consumer trust. (Read more)
- Benzinga reported that MrBeast and Logan Paul are seeking to revolutionise kids’ lunches. Their combined influence may challenge Lunchables, but questions are rising about the product’s quality and marketing ethics. (Read more)
Frequently Asked Questions
Here are some common questions asked about this news
What is Lunchly?
Lunchly is a new grab-and-go lunch product launched by content creators MrBeast (Jimmy Donaldson), Logan Paul, and KSI. It aims to provide healthier alternatives to traditional lunch options like Lunchables.
What’s included in Lunchly boxes?
Each box contains a Feastables chocolate bar and a Prime beverage, along with meal options such as Turkey Stack ‘Ems, Pizza, and Fiesta Nachos.
Why are MrBeast, Logan Paul, and KSI launching Lunchly?
They aim to disrupt the grab-and-go lunch market by offering healthier, better-tasting options for kids, providing a convenient and nutritious alternative to traditional packaged lunches.
What success have these creators had in the food and beverage industry before Lunchly?
MrBeast has found success with his Feastables chocolate bars, and Logan Paul and KSI’s Prime beverage brand has become widely popular across the U.S.
Where can Lunchly be purchased?
While specific retailers haven’t been confirmed yet, products from MrBeast and Logan Paul’s brands, such as Feastables and Prime, are already widely available in major stores like Walmart, suggesting it may follow suit.
