Big Bad Wolf Books 2026 brings massive discounts to Seacon Bangkae
Book lovers, the Big Bad Wolf Books 2026 is back in Bangkok, and this time it’s bringing the bargains closer to home (relatively, for some). This beloved book fair promises hundreds of thousands of titles at discounts of up to 90% off.
There’s something here for every reader, whether you’re hunting for children’s picture books, the latest bestsellers, or cookbooks to inspire your next kitchen experiment.
Details at a glance:
- Date: January 28 to February 8, 2026
- Time: Daily, 10m to 9pm
- Location: Seacon Bangkae – Google Maps
Entry is completely free, no tickets or registration needed. Just turn up during opening hours and start browsing.
Seacon Bangkae is directly connected to Phasi Charoen Station on the MRT Blue Line in Bangkok’s Thonburi area. If you’re driving, the mall has ample parking, though hopping on the MRT is often easier given Bangkok’s traffic, especially on Phetkasem Road, where the mall sits.
What’s on offer
Over 200,000 books fill the venue, covering every genre imaginable. The children’s section here is always a highlight, stocked with colourful picture books, activity books, and bilingual Thai-English titles.
Here, attendees often leave with stacks of books they’d normally buy one at a time, thanks to prices that make bulk buying genuinely affordable.
Fiction fans will find bestselling novels, young adult series, thrillers, and literary classics spread across the tables. The non-fiction selection includes cookbooks, travel guides, design books, biographies, and self-help titles. Students can also pick up educational books and reference materials at a fraction of their usual cost.
Thanks to a collaboration with Plan For Kids, a Thai publisher, there’s a solid range of Thai-language books alongside the predominantly English titles. It’s ideal for anyone wanting affordable reading material in either language.
Family-friendly atmosphere
This year, the fair goes a little beyond just book shopping. A Kids’ Talent Stage lets young visitors sign up to perform songs, dances, or mini theatre acts. The Big Bad Wolf mascot and characters from Thai children’s books make appearances for photos, turning the outing into a proper family event.
The mall’s air conditioning gives you a brief break from the Bangkok heat. And if you’re feeling particularly peckish, Seacon Bangkae’s food court and restaurants are right there. So make a day out of it and alternate between book hunting and meals.
A few pointers
Weekday mornings tend to be quieter if you prefer a calmer browse, while weekends naturally draw bigger crowds. Give yourself at least two hours to explore properly; with this many books, a brief 30-minute visit won’t do it justice.
Bring a sturdy bag or trolley. Seriously. Your shoulders will appreciate the planning. The venue provides cardboard boxes for carrying books as you shop, but these get heavy quickly.
Payment options include cash, major cards, and mobile payments. If you’re on a budget, bringing cash can help you stick to it, though with prices this low, it’s easy to justify “just one more book.”
Why it’s worth visiting
As I’m sure you know, books aren’t exactly cheap nowadays. But this book fair makes building a home library genuinely affordable. For families, those looking to pick up a reading habit, or anyone who loves getting lost in a good story, the value is hard to beat.
You’ve got just under a week left to visit the Big Bad Wolf Books 2026. The curtain call on February 8, so if you’ve been meaning to check it out, now’s the time!
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