Jungceylon turns up the heat with ‘POP YOUR SUMMER’
Phuket Square Co., Ltd., the operator of Jungceylon Shopping Centre in Patong, Phuket, is teaming up with over 300 partner stores within the mall to launch the special campaign called the JUNGCEYLON POP YOUR SUMMER to boost summer shopping and tourism.
Shoppers can enjoy discounts of up to 70% along with the Jungceylon Beach Body Competition 2025 and the Summer Collection Swimwear Fashion Show, featuring the latest collections from top brands.
Prawit Janyasittikul, CEO of Phuket Square Co., Ltd., stated that to reinforce Jungceylon’s status as a shopping destination in Phuket, the company has allocated a marketing budget of over 50 million Thai baht to implement aggressive marketing campaigns and year-round events.
These initiatives aim to cater to diverse lifestyles, meet shoppers’ demands, and adapt to ever-changing travel trends while also enhancing sustainable tourism practices to retain loyal customers and attract a new generation of shoppers.
To create a Colorful Summer shopping atmosphere, the mall will be decorated with vibrant POP ART installations, adding a fun and lively touch throughout the shopping centre.
Additionally, the special campaign JUNGCEYLON POP YOUR SUMMER will offer shoppers discounts of up to 70% at over 300 stores. Customers who spend 3,000 baht or more can participate in the Summer Spin game to win the Jungceylon Summer Collection at the Tourist Privilege Booth from March 20 – April 6.
Tourist numbers in Phuket
Prawit further noted that as of January to February of this year, Phuket’s tourist numbers have returned to 2019 pre-pandemic levels. To align with evolving travel trends, Jungceylon is focusing its marketing efforts on key tourist markets, including Russia, China, India, Australia, and Kazakhstan, as well as European visitors during high season, Middle Eastern tourists, and ASEAN travellers.
The mall also welcomes FIT (Free Independent Travelers) and group tour visitors, including cruise passengers, who typically seek full-service experiences and have high purchasing power.
In response, the company is rolling out special promotions throughout 2025, including:
- We Love Boarding Pass – Tourists who present a flight ticket to Phuket from any airline can receive exclusive privileges.
- Cruising & Shopping – Cruise ship passengers can show their Sea Pass Card at the Tourist Privilege Booth to receive a free souvenir from Jungceylon.
- Enjoy Your Stay with Jungceylon – Guests staying at 60+ participating hotels in Phuket can receive complimentary gifts by presenting their hotel key cards at the mall.
To accommodate the increasing number of tourists in Patong Beach and Phuket, Jungceylon is expanding its store lineup with new openings from March to April, including:
- Kovny – Thailand’s leading beauty e-commerce brand opening its 2nd offline store in southern Thailand (8th nationwide).
- Subway – The American fast-food chain launching its 52nd branch in Thailand.
- Adidas – Expanding its store size to include more sportswear products.
- The Travel Store – A global travel essentials retailer.
- Wash At Me Car Detailing – A full-service car care centre.
- Me Space Self Storage – A secure self-storage and automatic luggage deposit service.
- Several new international restaurants, including Turkish, Indian, Italian, and Japanese cuisine, are opening this April.
Throughout March, visitors can enjoy exciting events, including:
- Sponsoring the Air Sea Land Phuket 2025 Sports and Music Festival – Supporting Thailand’s Amazing Thailand Grand Tourism and Sports initiative in collaboration with the Sports Authority of Thailand (SAT) and local authorities. This includes the Taekwondo Competition, which integrates sports and tourism promotion and will be held at Jungceylon (March 15 to 16).
- Jungceylon Beach Body Competition 2025 – A contest to find the fittest and most well-proportioned Beach Body contestants, with total prizes worth over 100,000 baht. Supported by fashion brands like Quiksilver & Roxy, Billabong, Rip Curl, and Annebra (March 21 to 22, at The Bay Arena at 5pm).
- Robinson Summer Fashion Show – A summer swimwear fashion showcase featuring the latest collections from Arena, Sabina, Kaanda, Renoma, Stud, Hom, Skiny, Jockey, Isomare, Two Left Feet, FILA, Quiksilver & Roxy, Reebok, and Good Goods (March 23 at 7pm).
What’s coming up in April?
Additionally, in April, the mall will celebrate Songkran (Thai New Year) with special events, including the Thai Market festival and an Easter Celebration, transforming the shopping centre into a lively space filled with adorable bunny decorations.
With increasing flight routes to Phuket, visa-free entry for select markets, LGBTQ+ marriage equality laws boosting tourism interest, and the rise of gastronomy tourism and global influencers, Jungceylon anticipates a 15-20% increase in shopping activity and sales growth for retailers.
This growth will be supported by high-profile events such as Thailand Biennale Phuket 2025, along with enhanced marketing and promotional campaigns, ensuring Jungceylon remains a top shopping destination for both local and international tourists.
Prawit concluded that he looks forward to what this has to bring Phuket this year.
“We are excited to welcome visitors from around the world and provide an elevated shopping, leisure, and cultural experience throughout 2025.”
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