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Thailand to adopt some of Japan’s road safety measures

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Thailand to adopt some of Japan’s road safety measures | The Thaiger

PHOTO: The Nation

“It was found that Japan had placed importance on measures related to public transports which focus on the standard of transports and equipment and the safety of drivers and passengers.”

In an effort to reduce the country’s shameful road toll, the Ministry of Transport says it’s started to implement some of Japan’s road safety measures in Thailand.

The Transport Minister, Arkhom Termpittayapaisith, said the 7th Thailand-Japanese Joint Working Group meeting was held yesterday (August 8) at Novotel Bangkok Suvarnabhumi Airport.

The meeting discussed road safety measures in line with the memorandum of understanding (MOU) between Thailand’s Ministry of Transport and Japan’s Ministry of Land, Infrastructure, Transport and Tourism.

Mr. Arkhom said his ministry and related agencies have initially applied Japan’s measures to address road accidents to four pilot routes in Suphan Buri, Phetchabun, Uttaradit, and Khon Kaen provinces. If successful, the measures will be expanded to eight additional pilot routes that are prone to road accidents.

According to the report on the field trip to Japan, it was found that Japan had placed importance on measures related to public transports which focus on the standard of transports and equipment and the safety of drivers and passengers, and the Department of Land Transport has decided to apply them to the Thai public transport system.

Thailand to adopt some of Japan's road safety measures | News by The Thaiger



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PM Prayut kicks the election can down the road

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PM Prayut kicks the election can down the road | The Thaiger

PHOTO: The Nation

February 24? No.

March? April? Maybe May?

PM Prayut Chan-o-cha has reaffirmed today that election will definitely be held by May 9 but gave no indication when exactly it will take place. It’s the first time he’s ever uttered an actual date.

He says that under the new Thai Constitution, May 9 is the final date election can be held but that his government needs to start making preparations for the Royal Coronation. Under the Constitution, a general election must be held within 150 days after the law on MPs election was promulgated. That was December 9 last year.

He also made a plea to the Thai voters not to “get bored” with him saying his administration will have to be around for a little while longer.

The PM, speaking at a National Teacher’s Day function, said the country was advancing toward full democracy with the election to be held definitely by May 9.

The explained that the tentative date of February 24 was no longer legally possible given the fact that the Royal decree for the poll failed to be announced last week as widely expected.

Meanwhile the Army Commander-in-Chief Gen Apirat Kongsompong yesterday warned the activists
“not to cross the line” in their plans for a protest this Friday. They’re demanding that the election must be held before March 10.

PM Prayut also pleaded asked the public for help to “maintain peace and order” during the lead-up and the coronation.  He said the election and the coronation ceremony are two separate issues and , therefore, should not be mixed together.

SOURCE: Thai PBS

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Thai Life

The internet booms and print languishes in 2019 advertising spend

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The internet booms and print languishes in 2019 advertising spend | The Thaiger

Thailand’s Digital advertising market spend is poised to reach 124 billion baht in 2019. That’s a growth of nearly 5%. But newspapers, magazines, Cable TV and radio are on the nose as marketers stick with terrestrial TV and ramp up their digital portfolios.

“Digital media is expected to grow 20% and is will nearly equal the value of TV advertising within 3 years,” says Pathamawan Sathaporn, managing director of Mindshare, a global marketing and media network.

Compared to the past year, advertising spend in cable TV and newspapers will be down nearly 15% and magazines a whopping 24%. At the same time Digital TV advertising is expected to increase 14% and internet advertising just over 20%.

According to Mindshare, the top 10 advertising sectors remain consistent… media and marketing, motor vehicles, non-alcoholic drinks, government, skincare and preparation, communications, leisure, dairy products, pharmaceuticals, and retail.

Mindshare say there are key trends for this year, all of them digital.

“Facebook Live and other streaming content providers will become a new method for marketers. Social networks are going to reach critical mass, outrunning traditional media with Google, Facebook, YouTube, and Line altogether making up one-third of digital advertising.”

In 2018, ad spending in Thailand was 118.4 billion baht, up 5.7% from 2017.

The internet booms and print languishes in 2019 advertising spend | News by The Thaiger

Pathamawan Sathaporn, managing director of Mindshare

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Bangkok

Air quality for Thailand – January 16

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Air quality for Thailand – January 16 | The Thaiger

Northern Thailand

Air quality for Thailand - January 16 | News by The Thaiger

Air quality for Thailand - January 16 | News by The Thaiger

Central Thailand

Air quality for Thailand - January 16 | News by The ThaigerAir quality for Thailand - January 16 | News by The Thaiger

Southern Thailand

Air quality for Thailand - January 16 | News by The Thaiger

Air quality for Thailand - January 16 | News by The Thaiger

 

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