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Inside story behind the Thailand property seachange

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by Bill Barnett of c9hotelworks.com

For Thailand’s real estate market, Covid-19 has brought massive changes in lifestyle and ongoing pandemic fatigue is pushing many domestic buyers to shift property investment preferences in favour of resort or countryside destinations. Whether you call it Plan B, a sea change or an escape plan, one thing for certain is that change is in the air. 

Thailand’s resort real estate markets have experienced a dramatic reset in buyer profiles over the past 18 months of the pandemic. A strong wave of domestic demand has seen Thai’s flocking to the country’s leisure destinations and snapping up holiday or second homes. 

According to new data released by Thai property portal FazWaz, the popular Thai seaside resort area of Hua Hin has seen interest grow significantly in year-to-date online property inquiries. FazWaz Co-Founder and CEO Brennan Campbell says we can track the trend towards lifestyle purchases in Phuket, Koh Samui and Pattaya, with the sharpest uptick being Hua Hin.

“We can see a change in behaviour by tracking the data from Q2 2020 to mid-2021 on buying motivation of either a holiday home or for investment purposes.” 

In Phuket, where resort grade real estate over the past decade has been highly leveraged by foreign buyers, Boon Yongsakul, Chairman of Boat Pattana says that their Shambala luxury pool villa project in Bangtao Beach initially targeted legacy overseas buyers in the Laguna Phuket area.

“But by the middle of last year, we saw a strong influx of Bangkok buyers and this has continued to drive sales momentum to date.”

“One of the most notable characteristics in Thai buyers that has changed is the desire for resort living, quality of life, and outdoor areas. If you look back 5 years, island real estate was focused on investment-type condominiums, but today it’s single-family homes or second residences.”

Inside story behind the Thailand property seachange | News by ThaigerTrying to get a fix on what is the new normal for Thailand’s resort property market, Bangkok’s worsening pollution problems play a part in real estate purchase values. Another is the pandemic ‘Zoom-factor’ that has created what we expect to be a longer-lasting trend of working from home. Real estate developers are now facing changing consumer tastes for flex-specs and recreational areas.

The trend for buyers seeking a lifestyle reset is clear in Hua Hin where property developer Tjeert Kwant, CEO of Banyan Residences, says there has been a significant rise in buyers looking to escape the city and enjoy a more healthy, active lifestyle.

“This for us has been the key driver with families and couples and looking for spacious second homes outside of Bangkok.”

Far Waz CEO Brennan Campbell says their Insights Data for Hua Hin showed that 64% of transactions are now from the domestic market.

“The impact of the pandemic is going to have a lasting impact on what drives Thai’s to purchase property and there is one thing for certain, the times are changing fast, and moving out of the city at a pace we have not seen before.”

Inside story behind the Thailand property seachange | News by Thaiger

 

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Bill Barnett has over 30 years of experience in the Asian hospitality and property markets. He is considered to be a leading authority on real estate trends across Asia, and has sat at almost every seat around the hospitality and real estate table. Bill promotes industry insight through regular conference speaking engagements and is continually gathering market intelligence. Over the past few years he has released four books on Asian property topics.

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