Tesla Model 3 Standard launches in Thailand with a price cut
Tesla has officially launched the Model 3 Standard in Thailand, introducing a more budget-friendly entry point into the electric vehicle (EV) giant’s premium lineup, positioned alongside fierce competition.
With a starting price of 1,149,000 baht, this model is now the most affordable Tesla available in the Thai market, opening the door for more EV enthusiasts to join the Tesla ecosystem.
A glance at the specs
The Model 3 Standard is a rear-wheel-drive (RWD) electric sedan designed as a daily driver. Despite being Tesla’s entry-level model, it still boasts modest performance, while retaining many of the key features that have since become synonymous with the brand.
Here are some quick performance highlights:
- Driving range: Up to 534 km per charge (WLTP standard)
- Acceleration: 0–100 km/h in 6.2 seconds
- Top speed: 201 km/h
- Fast charging: Up to 175 kW via Tesla Superchargers, adding roughly 270 km in 15 minutes
Exterior design
On the outside, the Model 3 Standard shares a similar design with the higher-end Premium version but features 18-inch Prismata wheels, the only option available.
The exterior is available in three colours:
- Stealth Grey (included)
- Pearl White Multi-Coat (adds 50,000 baht)
- Diamond Black (adds 75,000 baht)
Interior and comfort features
Inside, the car comes with an all-black interior using vegan leather with textile accents. A 15.4-inch central touchscreen acts as the hub for most vehicle controls.
Other standard features include:
- Panoramic glass roof
- Front seats with heating and electric adjustment
- Basic Autopilot system
- 7-speaker audio system
- 8 external cameras for driver assistance
- Touchscreen-controlled air conditioning
- Power trunk with hands-free opening
- App-based vehicle control via the Tesla mobile app
What you’re missing out on
Several features found in the Premium model have been stripped or simplified in the Standard version in pursuit of a lower price tag.
Some of these trade-offs may be a deal breaker to some, but they are expected in any entry-level variants. Many core features, however, remain.
Stripped features include:
- No ventilated front seats
- No rear seat heaters
- No rear 8-inch touchscreen display
- No FM/DAB radio
- No customisable ambient lighting
- Manual steering adjustment instead of electric
- Passive suspension instead of frequency-dependent shock absorbers
- Power-folding side mirrors, but no auto-dimming
How it compares to other EVs in the Thai market
With this price point, the Model 3 Standard is now in direct competition with several popular mid-range Chinese EVs, including:
- ORA 07
- Deepal L07
- BYD Sealion 7
- Zeekr X
- Honda e:N1
In recent years, prices for EVs have begun to stabilise, with electric SUVs and crossovers now falling into similar price brackets, making this launch a crucial shake-up for Thailand’s electric market.
Also: Is it cheaper to drive electric vehicles in Thailand?
While it may not include all the bells and whistles of its premium counterpart, the Tesla Model 3 standard plays an important role for the American EV marquee in capturing a larger market share eastwards. An important strategy in this context, given competition from China, lies crucially in the approachable price point.
With monthly instalments starting at 9,999 baht, the Model 3 Standard represents yet another option for Thais to make the switch to electric without breaking the bank.
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