K-Pop’s BTS launching pop-up in Bangkok May 1
Thai BTS fans are celebrating as the first official BTS pop-up in Thailand is set to open in Bangkok on May 1. The world-famous K-Pop group will launch the Map of the Soul pop-up at EmQuartier in Bangkok. Until now, Thai fans, or ARMY as they are known, have waited while pop-ups shops were launched around the world. The exhibit will be open from May 1 to July 25 and access will only be available by pre-registration online, which opens tomorrow.
ARMYs worldwide were devastated when Covid-19 forced the postponement of BTS’s “Map of the Soul” world tour, but the band, famous for their appreciation and interaction with their fans – they hold the Guinness World Record for most Twitter engagement! – have worked to find ways to raise fan morale during the pandemic. They released the album BE with a Grammy-nominated single “Dynamite” and launched these pop-up events where Bangkok ARMYs can pose in front of BTS music video backdrops and shop for official BTS merchandise.
Tickets purchased online will reserve fans a 1 hour visit to the pop-up on a certain date and time slot. Reservations for each week will open on the Friday previous for booking of the event on the M Floor of The EmQuartier. Bookings must arrive 10-15 minutes early and be verified by mobile phone OTP, after which fans will receive a wristband and queue for safe entry.
Strict Covid-19 safety measures will be in place, limiting the number of entries at a time, requiring social distancing and masks, and offering hand sanitiser when entering and exiting.
BTS, the 7-member South Korean boy band formed in 2011 debuted in 2013 and became one of the biggest bands in the world holding 18 Guinness World Records, appearing frequently in Time magazine influence lists, and setting music records on charts around the world. They’ve sold 20 million albums and equalled The Beatles’ record for reaching 4 number 1 albums in the US within one year.
It was estimated their sales account for about the same of South Korea’s entire GDP as Korean Air, being the reason to visit cited by 1 in every 13 tourists, and over 40% of all music sales in the country along with 25% of American K-Pop sales, having the top-selling worldwide physical album of 2020.
BTS have addressed the UN and their endorsements have caused companies and organisations to experience huge jumps in income, including multiple charities they have raised millions for. Their charitable work, devotion to fans, and addressing of difficult topics in their music such as mental health, loss, bullying, individualism and other social commentary have earned BTS praise as more than just your average boy band. Huge turnout is expected for the Bangkok opening of the BTS Map of the Soul pop-up at the EmQuartier next month.
SOURCE: The Smart Local
