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Bangkok luxury poised to push through the US$300 ceiling

Bill Barnett

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by Bill Barnett of c9hotelworks.com

PHOTOS: Rosewood Bangkok

For hotel owners and managers in South East Asia, one of the great mysteries of the past ten years has been the low rate profile of Bangkok’s luxury hotel set. Despite soaring and sustained tourism growth, rising airlift and a strong economy, rates at Bangkok’s top tier properties have remained fairly stagnant.

Have we reached the tipping point?

I had had the opportunity to visit the latest entry to the Bangkok luxury class a few days ago, the Rosewood. With 159 keys which includes a limited number of posh houses with private pools and terraces the property is seeing an exceptional response and already achieving high rates.

What’s impressive about the entry is a take on the design approach that sees hotel developers apply a non-uniform approach with AvroKO coming in to focus on the restaurants and bars, while the rooms and public areas were led by Celia Chu Design and Associates.

While the speakeasy Lennon’s has not be opened yet, the 6,000 record vinyl collection is impressive and the bar will clearly have a strong pull. Taking the approach to designing restaurants and not typical hotel outlets, the Chinese eatery Nan Bei is a breath of fresh air and limited seating provides a bespoke appeal.

Taking a step back, and looking at recent entries like the Waldorf Astoria, and upcoming 101 key Capella, what is clear is luxury properties are shifting in terms of key drivers of the segment of art, fashion, residential vibe, bar and restaurant offerings, wellness and events.

So, what about rates?

On a broad basis Bangkok’s top tier hotels have averaged rates of US$200-240 for the past few years. This set has seen longer serving properties such as the St. Regis, Kempinski, and Okura effectively flatline on rates, though newer entries have come up including the Park Hyatt. On the broader horizon is the return of the Four Seasons and Capella by the river and the Orient Express at the MahaNakhon skyscraper.

With the entry of Rosewood driving rates, my expectation is that a few of the set will follow and at the end of 2019 we will set limited number of hotels crash through the US$300 average room rate barrier and effectively smash the legacy glass ceiling of Bangkok’s luxury hotels.

As in any business there will be winners and losers. Smaller hotels with some rate leading premium key types will be able to push up average daily rates. Segmentation is another key and hotels on the river that lack substantial corporate numbers will remain challenged until transport links to the area improve.

Where in the world are Bangkok luxury hotels heading?

To sum up 2019, size and location matter, the shift on food and beverage and social events along with niches like wellness and smaller meetings/weddings are the key to the future. As for the quantum leap in rates, it’s about time Bangkok hoteliers be confident and push rates towards a more global norm.

Bangkok luxury poised to push through the US$300 ceiling | News by The Thaiger

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Bill Barnett has over 30 years of experience in the Asian hospitality and property markets. He is considered to be a leading authority on real estate trends across Asia, and has sat at almost every seat around the hospitality and real estate table. Bill promotes industry insight through regular conference speaking engagements and is continually gathering market intelligence. Over the past few years he has released four books on Asian property topics.

Bangkok

Courteous thief apologises to Bangkok convenience store: Sorry I’ve a kid

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Courteous thief apologises to Bangkok convenience store: Sorry I’ve a kid | The Thaiger
PHOTO: Sanook

A young man armed with a knife allegedly robbed a convenience store in Ladprao district of Bangkok, stealing 1,800 baht. Before fleeing on a motorcycle, he apologised to the staff, saying “Sorry. I’ve a kid”.

It’s really hard to find a thief with good manners these days.

The female staff who was in the store when the man came in told the reporter that she saw the man in a cream shirt with short sleeves, walking in the store and carrying a bag. He suddenly pointed the knife to threaten the staff for money. The terrified staff walked to the cashier counter and gave him money.

After checking CCTV cameras, police say the thief is between 25-30 of his age, and was not wearing a face mask. He was seen parking his motorcycle in front of the store before entering. He appeared to be carrying what looked like a fruit packing knife. The police are now tracking him down.

SOURCE: Thai Visa| Sanook

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Thailand

Efficacy of Covid-19 vaccines will drop during mass inoculations: Thai virologist

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Efficacy of Covid-19 vaccines will drop during mass inoculations: Thai virologist | The Thaiger
PHOTO: Siam Rath

Thai virologist Dr. Yong Poovorawan from Chulalongkorn University, has spoken about claims that the efficacy of every vaccine available today, including Covid-19 vaccines, tend to lower after being used in mass inoculations, compared to the findings from the laboratory during human testing trials.

He recommends that people should not rely solely on the vaccines alone because uncertainty will remain during the roll out phase of the new inoculations.

“The best way to protect themselves is to practice basic safety standards as we usually do today… wearing face masks all the time when going outside and in crowded venues, regularly washing hands, and maintain social distancing.”

On his Facebook page, Dr. Young cited the case of Hepatitis B vaccines that claimed between 94-95% efficacy. But after use on mass populations, its efficacy dropped to about 80%. He believes this trend will be the same as Covid-19 vaccines.

“Although the manufacturers claim the vaccines’ high efficacy, that is just the laboratory results. In practice, several variables may cause lower effectiveness of the vaccines.”

He also says that the real effectiveness of Covid-19 vaccines, both the American from Pfizer and the Chinese from Sinopharm will be known soon after the populations of Israel and UAE have been inoculated in large numbers already.

SOURCE: Thai PBS World

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Election

Education minister’s wife plans to run for governor of Bangkok

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Education minister’s wife plans to run for governor of Bangkok | The Thaiger

The education minister of Thailand’s wife is planning to run for the governor of Bangkok when the city poll is called, in a move that puts her in direct competition with others for the backing of the ruling Palang Pracharath Party.

Nataphol Teepsuwan confirmed on Friday that his wife Taya Teepsuwan, a former core member of the now-defunct Peoples’ Democratic Reform Committee, would contest the unscheduled gubernatorial election.

Natapol met briefly with PM Prayut, with some speculating that the Government House meeting was centred around his wife’s future political career. But Natapol denied that was the focus of the meeting.

Her decision to run could be problematic as Bangkok governor Aswin Kwanmuang or former police chief Chakthip Chaijinda are expected to run under the Palang Pracharath banner. Both of those candidates were close to the party back when PM Prayut was the junta leader.

Chakthip has given signs of his intentions to run as he set up a Facebook page this month, while Aswin has not officially made up his mind whether to run or stand aside for the former national police chief.

But Natapol says his wife, who is a former deputy Bangkok governor, plans to a run as an independent if she is passed over by Palang Pracharath. The education minister said he had informed party leader Prawit Wongsuwon of his wife’s intention.

Taya is the youngest child and only daughter of the late business tycoon Chalermbhand and Khunying Sasima Srivikorn. Along with her husband, she co-founded the Rugby International School in Chonburi.

Taya was also the managing director of Srivikorn School and holds a Bachelor’s Degree in Economics from Thailand’s Chulalongkorn University as well as a Master’s Degree in Business Administration from the Sasin Graduate Institute of Business Administration at Chulalongkorn University. She also has a Master’s in Analysis, Design and Management of Information Systems from The London School of Economics & Political Science.

SOURCE: Bangkok Post

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