Thai Airways food landing in 7-Eleven next month
Warning. Some low-altitude turbulence is coming to a 7-Eleven near you. Thai Airways has cooked up a new money-making scheme during Covid-19 to sell its airline food in 7-Eleven. Set to take off on April 15, the mostly grounded and indebted airline will attempt to offset its losses during the pandemic by selling food in the ubiquitous convenience store and other supermarkets throughout Thailand.
It’s a clever strategy for a struggling company, but will customers take the bite? Surely a few crispy pork and rice dishes will knock the edge of that 300 billion baht debt!
Claiming that their busy flight schedule has always previously stood in the way of the airline’s foray into the fast food market, Thai Airways now has the supply (and time) with most flights grounded by the pandemic’s decimation of the travel industry and less hungry mouths to feed in the sky.
The first meals schedule to arrive on the shelves of 7-Eleven just after the Songkran holiday are Thai Airways’ halal chicken biryani dish, and the traditional Thai dish nam phrik long ruea, crispy and fluffy fish and sweet pork served in a fermented shrimp chilli paste. The primary push into the food industry will be more unusual meals to stand out in 7-Eleven’s selection.
The question remains whether the food selection will fly off the shelves, but the airline’s hopes are high after their airline launched pop-up restaurants in September and the public ate it up. It seems that, contrary to a million stand-up comedy jokes about how terrible airline food is, people have really missed it with so much cancelled travel due to border closures and restrictions.
Thai Airways hopes this creative departure from their main business will help bolster the struggling airline, who were previously denied a government bailout after declaring bankruptcy last year. They have tried everything from the pop-up restaurants to jumbo yard sales to renting out flight simulators. Even with the sharp reduction of flights due to the pandemic, flying will still be the company’s main mealticket, but they hope meal sales will make up for low ticket sales until the travel industry recovers.
So stow your tray table and fasten your seat belt as we see if the 7-Eleven offerings of Thai Airways’ food takes off.
(The Thaiger has a better solution. Let 7-Eleven lease Thai Airway’s grounded planes and run the whole business instead)
SOURCE: Coconuts Bangkok
