BTS smashes YouTube records with ‘Boy With Luv’ music video
BTS, Halsey, Boy With Luv, YouTube, record
A YouTube record has been surpassed. No… SMASHED.
Korean pop kings BTS’ video for their 2018 “Fake Love” received 35.9 million views in its first 24 hours, making it the biggest 24 hour debut of 2018 and the third biggest 24 hour debut of all time.
But that’s nothing compared to the impact of the new BTS release, a collaboration with American singer Halsey. “Boy with Luv” has amassed nearly 60 million views in its first 12 hours on its way to ??? by the end of the first 24 hours. Over 100 million?
And the song is mostly in Korean language, not English, so the worldwide popularity of the video has record industry executives choking on their double lattes this morning.
The video clip is a lush, highly stylised retro world of American diners and cinema frontages, paying homage to 50s Hollywood musicals. In their first major comeback for 2019 the South Korean septet have stuck to their formula of vibrant international pop with every member taking the spotlight at some stage during the video.
BTS now occupies 3 slots on the top 10 all time 24 hour debut list, with their 2017 video for “DNA” in the top ten as well with 22.3 million views (it’s now at 695 million).
The “Boys With Luv” video exploded on YouTube immediately after its release, receiving over 4.8 million views in its first hour.
BTS also hold the second and third slot for the most “likes” in a single day, with their videos ‘DNA’ (#2 with 2.3 million) and ‘MicDrop, Steve Aoki Remix’ (#3 with 2.3 million).
Although the song is officially titled as a collaboration with Halsey, YouTubers are wondering where she is most of the video by her vocals can be heard throughout the choruses. She has also been credited as one of the writing team (along with Hitman Bang, RM and Jungkook) in the credits under her real name ‘Ashley Frangipane‘
“Boy With Luv” is the first single in the long-awaited new album from BTS “Map of the Soul – Persona”.
