Business News
Thailand business news, market trends, foreign investment, and economic updates—stay informed on stock market movements, entrepreneurship, and key developments shaping the economy. Get the latest from The Thaiger, your trusted source for business news in Thailand.
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Thailand taps digital wallet leftovers to fight Trump’s tariffs
The Thai government is rushing to prop up struggling businesses as Washington’s trade crackdown starts hitting closer to home. An anonymous source from Government House revealed that US President Donald Trump’s reciprocal tariff policy is expected to severely impact local entrepreneurs. In response, the economic stimulus committee has decided to allocate 42 billion baht—leftover from the digital wallet scheme—to aid…
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Oui snack: French salami hits 7-Eleven shelves in Thailand
Get ready to spice up your snack game – French salami is coming to a 7-Eleven near you. Charoen Pokphand Foods (CPF) has just launched two premium cold cut products – Bucher Rosette Salami and Bucher Chorizo Salami – imported directly from France and now available in select Thai 7-Eleven branches starting July 31. The gourmet cold cuts, produced by…
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King Power closes outlets amid cost-cutting drive
Thailand’s duty-free giant King Power is closing three of its downtown branches in a sweeping cost-cutting move that includes a voluntary redundancy programme for staff across the company. The Srivaree, Pattaya, and Mahanakhon locations—once magnets for big-spending tour groups—will cease operations in September. The closures come as the retailer overhauls its business model amid sluggish post-pandemic sales and shifting consumer…
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Nok Air rebounds with freebies and fresh routes
Budget airline Nok Air is soaring back into profitability and promises even bigger things on the horizon—including free flights for foreign tourists. The embattled carrier, once drowning in debt, now expects to complete its rehabilitation programme by mid-2028, with outstanding debt trimmed to under 400 million baht from a staggering 5.4 billion. The airline’s resurgence comes after two consecutive profitable…
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Thailand boosts economy with medical and wellness tourism focus
Thailand is exploring opportunities in the medical and wellness sectors to address domestic economic challenges, characterised by slow growth amid global uncertainties. The nation is focusing on medical and wellness tourism, medical manufacturing, and elderly care solutions to stimulate economic activity, according to Messe Düsseldorf Asia, an international trade organiser. These sectors are anticipated to grow the domestic market by…
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Thailand targets 2.8 trillion baht tourism revenue in 2026
Thailand is chasing a high-stakes travel comeback — and it’s banking on quality over quantity to get there. The Tourism Authority of Thailand (TAT) unveiled its bold vision for 2026: raking in a staggering 2.8 trillion baht in tourism revenue and breaking into the world’s top 10 countries for tourism income. It’s an ambitious leap — a 5% boost from…
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Thai restaurants on the brink as costs soar and diners vanish
Thailand’s once-vibrant restaurant scene is in hot water — and not just in the kitchen. A toxic mix of soaring costs, shrinking foot traffic, and underwhelming tourism has left the Thai food industry on the verge of collapse. Many eateries are bleeding cash, with daily revenue dropping by more than 50%, according to the Thai Restaurant Association. “Restaurant owners are…
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Free trade or free fall? Thailand struggles to keep up with Vietnam in US talks
Thailand is falling behind Vietnam in trade talks with the United States and could be forced to make tough choices if it wants to stay in the economic game, a top economist has warned. According to international trade expert Somjai Phagaphasvivat, Thailand’s lack of wide-ranging free trade agreements (FTAs) is putting it at a disadvantage compared to Vietnam, which has…
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Banking on trouble: SCB scales back as storm brews in Thailand
Siam Commercial Bank (SCB) is battening down the hatches and scaling back its operations for the next 12 to 18 months, warning of tough times ahead as Thailand’s economy hits choppy waters. SCB Chief Executive Kris Chantanotoke painted a bleak picture of the months to come, blaming soaring household debt, sluggish growth, and the threat of US tariffs for the…
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Shock decision: Electricity bills stay high despite energy dip
Electricity bills in Thailand are set to stay stubbornly high for the rest of the year, despite falling fuel costs, lower demand and a stronger baht. The Energy Regulatory Commission (ERC) has chosen to freeze the power tariff at 3.98 baht per unit, brushing aside options for a cheaper rate, even as economic conditions hinted at a possible reduction. The…
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Phuket tourism revenue set to rise 10% amid European off-season surge
Phuket is experiencing a notable shift in tourism patterns as European visitors increasingly opt for off-season travel, with tourism revenue anticipated to grow by over 40 billion baht, or approximately 10%, this year, according to the Phuket Tourist Association. The association’s president, Thanet Tantipiriyakit, highlighted a growing interest among tourists from the UK, Germany, and France in visiting Phuket during…
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Thai firms face US tariffs amid trade war challenges
The Board of Investment (BoI) has introduced measures to support Thai entrepreneurs in coping with the repercussions of the US tariff policy and the ongoing trade war. These measures range from ceasing the promotion of solar panel manufacturing to encouraging the adoption of new technologies in factories. The decision regarding photovoltaic (PV) panel production is part of the BoI’s strategy…
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Thailand anticipates record 2.4 million Indian tourists despite Air India crash
Indian arrivals to Thailand remain strong, despite a recent Air India aircraft accident, with the Tourism Authority of Thailand (TAT) forecasting a record 2.4 million arrivals from India this year. This resilience contrasts with a sluggish short-haul market trend. The TAT has announced that several airlines are interested in joining a forthcoming 750-million-baht flight stimulus programme. ASEAN Executive Director, Patsee…
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Sticker shock: Thai food prices soar 106% as wages lag behind
Eating out in Bangkok is becoming a luxury few can afford, with research revealing Thai food prices have more than doubled in just over a decade, while wages have barely kept pace. A new study by the Agency for Real Estate Affairs (AREA) has revealed that the cost of food in Thailand has skyrocketed by 106.5% over the past 13…
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Gother’s travel takeover: Thai platform rockets 300% in 7 months
Thailand’s newest travel sensation is taking off at lightning speed. In just seven months, Gother has exploded with 300% business growth, setting its sights on becoming the country’s ultimate travel booking powerhouse. Gother, the rising star of Thailand’s travel tech scene, is making waves with astonishing momentum since its launch in early 2024. Operated by Search Engine Optimisation Co., Ltd.,…
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Fiscal 2025 revenue set to miss target amid economic slowdown
Revenue collection for the government’s fiscal year 2025 is anticipated to fall short of its target due to an economic slowdown, according to Finance Permanent Secretary Lavaron Sangsnit. From October 2024 to May 2025, net revenue amounted to 1.7 trillion baht, which is 12.7 billion baht, or 0.7%, below the target, though it is 1.7% higher compared to the same…
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UNESCO: Thailand primed to lead ASEAN AI revolution
Computing capabilities, data interoperability, and policy harmonisation are essential elements of ASEAN regional collaboration in developing artificial intelligence (AI) capabilities, according to UNESCO. The organisation emphasises Thailand’s potential to position itself as a strategic hub for AI capacity building, strengthening its leadership in Southeast Asia’s digital future. Thailand recently hosted the UNESCO Global Forum on the Ethics of AI, marking…
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Key economic signals Thai traders should track before opening a currency position
Thailand’s open, export-driven economy means that fluctuations in global demand show up quickly in local data. Gross Domestic Product (GDP) releases from the National Economic and Social Development Council and monthly Industrial Production Index (IPI) figures give early clues about whether factories in Chachoengsao or Rayong are running below or above capacity. Traders also keep an eye on tourist-arrival numbers…
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US deadline looms: Thailand races to avert tariff pain
Thailand is racing against the clock to defuse a trade crisis after Washington dropped a bombshell 36% tariff on Thai exports, forcing Bangkok to scramble for last-minute concessions and emergency bailouts before the deadline hits. The United States has given Thailand until August 1 to finalise trade proposals under its tough new Reciprocal Tariff policy. The Thai government confirmed it…
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Bank of Thailand dismisses deflation fears despite low inflation
Economists are increasingly concerned about potential deflationary trends but the Bank of Thailand (BoT) asserts there are no definitive signs of deflation despite ongoing low inflation. At a monetary policy forum on Wednesday, July 9, Surach Tanboon, senior director of the central bank’s monetary policy department, stated that the bank has not identified any signals of deflation, although inflation remains subdued.…
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Booze ban barney: Phuket police defend dry crackdown on tipples
Phuket police have come under fire after swooping to shut down bars and restaurants mid-trade, claiming only venues with special service licences can sell alcohol during this week’s Buddhist holiday. The controversial clampdown came during Asarnha Bucha Day yesterday, July 10, and continues through tonight, July 11, for Khao Pansa, also known as Buddhist Lent. Officers in Rawai, Karon, and…
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Thai exports face threat from proposed 36% US tariff
The Employers’ Confederation of Thai Trade and Industry (EconThai) expressed concerns over the proposed 36% tariff on US imports of Thai products, highlighting potential challenges for the manufacturing sector and its workforce. Set to be implemented on August 1, the proposed tariff surpasses those on imports from other Southeast Asian nations, with Vietnam facing a 20% tariff, Malaysia 25%, and…
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Sweet crisis: Thailand races to rescue record longan harvest
Thailand’s mountains of sweet, golden longans are about to become a blessing and a headache all at once. Agriculture Minister Atthakorn Sirilattayakorn has ordered an all-hands-on-deck operation to tackle a record-breaking longan crop that’s expected to flood markets and risk crashing prices in the coming months. Speaking after chairing the first Policy Committee on Quality Longan Production Management meeting of…
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Thailand’s short-haul bookings dip, long-haul travel remains strong
Airlines reported that forward bookings for short-haul markets for the remainder of the year are weak, contrasting with the long-haul segment, while some carriers have shown interest in the Tourism Authority of Thailand’s (TAT) stimulus campaign. Deputy Governor of International Marketing for Asia and South Pacific at TAT, Pattaraanong Na Chiangmai, said that tourism in the second half of the…
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Thailand races to avert steep US tariffs with trade deal
Thailand has submitted its latest trade proposal to the United States in a last-minute effort to avoid steep tariffs on its exports, as confirmed by Finance Minister Pichai Chunhavajira. The move comes ahead of a July 9 deadline when a 90-day suspension capping tariffs at 10% for most nations is set to expire. If no agreement is reached, Washington plans…
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How old games are still informing the games played around the world
It can be easy to get caught up in the hype for brand-new games and titles that are potentially being released. But there’s a world of history there. People have always played games. That might mean a simple dice roll or a complex strategy board. Games have been around for thousands of years. The styles and settings might have changed,…
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Thai US tax talks stall as Vietnam races ahead
Thailand’s hopes of clinching a breakthrough tax agreement with the United States have hit a stumbling block, leaving officials scrambling for solutions—and exporters nervously watching from the sidelines. Deputy Prime Minister and Finance Minister Pichai Chunhavajira admitted yesterday, July 4, that the much-anticipated deal remains out of reach despite days of high-level negotiations in Washington. Speaking during a stopover in…
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Wage war: Hotels reel as 400-baht mandate hits hard
The government’s new minimum wage hike has sparked outrage among hoteliers already hanging by a thread. While Bangkok politicians celebrate, many in the provinces are calling it a death sentence for small businesses. On Tuesday, July 1, the Cabinet approved raising the daily minimum wage for hotel workers nationwide to 400 baht, with the decision fast-tracked into law via the…
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Siam Piwat and Huawei join forces to woo Chinese tourists
Thailand’s tourism industry is pulling out all the stops to win over high-spending visitors in an increasingly fierce global travel market. Now, a blockbuster partnership between Siam Piwat Group and tech titan Huawei promises to transform the way Chinese tourists experience the Land of Smiles. Siam Piwat, the powerhouse behind retail icons like Siam Paragon and ICONSIAM, has teamed up…
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Red Bull tycoon tops Thailand rich list with US$44.5 billion fortune
Red Bull really does give you wings—especially if your name is Chalerm Yoovidhya. The co-owner of the world-famous energy drink has officially been crowned Thailand’s richest man this year, boasting a staggering net worth of US$44.5 billion (1.4 trillion baht), according to Forbes magazine. Chalerm’s jaw-dropping fortune saw an eye-watering leap of US$8.5 billion, marking a 24% surge from the previous year.…
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