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Siam Piwat benchmarks MICE industry with “Virtual Inspection” solution, to reinforce its ‘The Icon of Innovative Lifestyle’ vision



Photo Via: Siam Piwat Group

Press Release

  • Siam Piwat launches “Virtual Inspection” and “Online Reservation” for its convention spaces, a MICE industry benchmark.
  • Offering absolute exhibition and event destinations, now event organizers from across the globe can virtually inspect the convention spaces and conveniently make instant online reservations.

(Bangkok, 28 September 2021) Siam Piwat Co.,Ltd is the owner and operator of global retail destinations – Siam Paragon, Siam Center and Siam Discovery, and joint venture partners of ICONSIAM and Siam Premium Outlets Bangkok. The company also founded Siam Alliances Management, a leader of world-class convention and event establishments. Siam Piwat recently set a new benchmark for the event organizing and MICE (Meetings, Incentive Travel, Conventions, Exhibitions) industry with ‘Virtual Inspection’ and ‘Online Reservation’ solutions. The digital services cater to the new-normal lifestyle and facilitate event professionals from across the globe with virtual venue tours and convenient online reservations.

Mr. Talun Theng, Managing Director of Siam Alliance Management Co., Ltd. said “Siam Piwat, as a retail leader, we pride ourselves as ‘the ICON of Innovative Lifestyle’. Our business strategies focus on Co-creation and Creating Shared Values. Creativity is key to this business model as well as the Co-creation between forward-thinkers from various industries to create shared values that benefit people at large, the society and the country. For the exhibition and conventional venue business, Siam Alliance Management (SAM) is operating Bangkok’s prime event spaces including Royal Paragon Hall on the 5 Floor of Siam Paragon Shopping Center and True Icon Hall on the 7 Floor of ICONSIAM. SAM is now the first in Asia to launch cutting-edge technology, for its site
‘Virtual Inspection’ and ‘Online Reservation.’

Siam Piwat benchmarks MICE industry with “Virtual  Inspection” solution, to reinforce its ‘The Icon of Innovative Lifestyle’ vision | News by Thaiger

Photo Via: Siam Piwat Group

Covid-19 has presented challenges to mostly all businesses, and the MICE industry is no exception. Now that the situation seems to be recovering, the world of MICE business has started to pick up. European countries and the US have started to allow domestic events and international scale conferences like the ASEAN Summit is scheduled to take place in Cambodia.

For Thailand, as leader of convention venue business, SAM is turning the global resilience into business opportunities. The launch of our new solutions ‘Virtual Inspection’ and ‘Online Reservation,’ offers an immersive and 360◦ venues scouting experience to give event organizers full access to the venue plus all relevant information such as sizing, dimensions, floor-to-ceiling height, capacity for seated and standing events. Facilities, equipment, light and sound system are also listed to best serve different preferences. The ‘Online Reservation,’ enables event
professionals to check the venue availability and make their reservations instantly.

Experience the Virtual Inspection’ and ‘Online Reservation’ now at and

Siam Piwat benchmarks MICE industry with “Virtual  Inspection” solution, to reinforce its ‘The Icon of Innovative Lifestyle’ vision | News by Thaiger

Photo Via: Siam Piwat Group

This innovative service reinforces Siam Piwat’s as The ICON of Innovative Lifestyle. The company has continuously evolved to come up with business innovations that are relevant to the world’s new normalcy. This also marks the new innovations for the conventional hall industry.

“We are ever evolving to create new business innovation to best serve this digital era. Siam Alliance Management thrives forward with four core business pillars including Connection Enhancement – optimize its business networks that include government agencies and leading private organizations. Collaboration with Partners to together succeed through new business solutions and create shared values. Communication and action, providing clear communication, effective and speedy service for best customer satisfaction and Create Events, to offer new events and activities to cater to the interest of customers in this new era,” added Talun.

Siam Piwat benchmarks MICE industry with “Virtual  Inspection” solution, to reinforce its ‘The Icon of Innovative Lifestyle’ vision | News by Thaiger

Photo Via: Siam Piwat Group

The government business resilience has shown a great recovery sign for MICE business. Demands have poured in for future events. From today to June 2025, our convention halls have secured over 60% booking. The Virtual Inspection launch for SAM is a major move for Siam Piwat as the Icon of Innovative Lifestyle. It will be a game-changer for MICE business to fully tap into the digital-dominant world. It also brings pride to Thailand and to leverage MICE business standard,” concluded Mr.Talun.

About Royal Paragon Hall and TRUE ICON HALL

Royal Paragon Hall

The Royal Paragon Hall is strategically located on the 5 Floor of the Siam Paragon Shopping Center, in the heart of Bangkok and has been a key player in Thailand’s MICE industry. Royal Paragon Hall is conveniently accessible via the BTS sky train and has over 4,000 indoor parking spaces eligible. With a total space of 12,000 square meters, the spacesuits has all types of functions imaginable and can be divided for multi-purpose use such as exhibition, convention, receptions and entertainment events.

Photo Via: Siam Piwat Group

Photo Via: Siam Piwat Group

Bangkok has played a leading role in Asia Pacific’s MICE business. Growing business development and being a part of Asean Economics Community (AEC) drives expansion for convention centre business. Located in the heart of Bangkok, Royal Paragon Hall has been a epitome of event venue in ASEAN and is equipped with professional services and first-rate facilities.


TRUE ICON HALL is Asia’s revolutionary stage of iconic MICEntertainment venue. Located on the 7th Floor of ICONSIAM, the mega-development project is recognized worldwide as a global landmark on the bank of the Chao Phraya River in Bangkok, one of the world’s most preferred destinations.​

TRUE ICON HALL is a true convergence of innovative design and most advanced technology best suitable for all arrays of world-class meetings, conventions, exhibitions, entertainment, and special events.

Siam Piwat benchmarks MICE industry with “Virtual  Inspection” solution, to reinforce its ‘The Icon of Innovative Lifestyle’ vision | News by Thaiger

Photo Via: Siam Piwat Group

TRUE ICON HALL is the best of its kind MICE and entertainment solutions and top-notch facilities that can adeptly accommodate the ever-shifting needs of the thriving MICE and entertainment industry worldwide. It is proud to be the first and only MICE and entertainment venue in Thailand that features 2,700 automatic retractable seating, fully integrated in-seat USB power
solutions and state-of-the-art light and sound systems.​

TRUE ICON HALL spans a gross area of 12,000 square meters and is home to 2 main halls that take up 2,775 square meters in total and 1,200- square meter foyer called Suralai Hall that overlooks the Chao Phraya River. These innovative halls are fully equipped with the most efficient ultra-high-speed internet True Gigatex Fiber and double operable walls to make divided halls completely soundproof. It also features 14 meeting rooms for 20 to 200 seats and can be flexibly combinable up to 520 theatre-style seatings.

For more information, please contact the Public Relations Department of Siam Piwat Co., Ltd.
Supris Netekien (Boss) – 084-555-7273 –
Sireetorn Niyomsen (Koi) – 081-831-1460 –


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