MICE
- Thailand News
IMPACT invests 5 billion baht to expand MICE hub
IMPACT Exhibition Management Co Ltd is making a bold move to dominate Thailand’s meetings, incentives, conferences and exhibitions tourism (MICE) industry, investing 5 billion baht in two new hotels to transform Mueang Thong Thani into a world-class event and entertainment hub. The investment, part of a long-term expansion strategy, will position IMPACT as a key player in the government’s proposed…
- Business News
MICE industry must prioritise people management to sustain growth
Game-changing People Management was the focus of a recent presentation at the TMX conference, one of the largest fairs dedicated to the meeting, incentive, convention and exhibition (MICE) industry. The discussion highlighted significant opportunities for growth and transformation within this expanding sector. The MICE industry is on a remarkable growth trajectory, with a projected compound annual growth rate (CAGR) of…
- Thailand News
Thailand eyes MICE supremacy in Southeast Asia
Thailand is pulling out all the stops to become the epicentre of MICE tourism in Southeast Asia, with Vietnam emerging as a potential powerhouse partner. This ambitious vision, spearheaded by Puripan Bunnag, Senior Vice President of the Thailand Convention and Exhibition Bureau (TCEB), aims to harness the post-pandemic resurgence in the MICE sector to bolster Thailand’s economy. “The MICE segment…
- Business News
Thailand’s tasty revival: Spending spree at food shows signals economic upswing for MICE sector
A surge in spending at food and packaging trade shows indicates a revival in the economy and a favourable trend for business tourism this year. Thailand remains a favoured location for the meetings, incentives, conventions and exhibitions (MICE) sector, according to Informa Markets Thailand, a leading trade show organiser. Kotchasorn Tocharoentanapol, the Deputy Event Director at Informa Markets Thailand, noted…
- Thailand News
Thai MICE boom faces hurdles next year
Thailand‘s MICE (Meetings, Incentives, Conventions, and Exhibitions) industry, once on the brink, surged back to 80% of its 2019 glory this year, however, a looming slowdown in 2024 raises eyebrows. Thailand’s MICE industry is poised for a remarkable recovery, reaching 80% of its pre-pandemic revenue in 2019. President of Thailand Incentive and Convention Association (TICA), Sumate Sudasna, highlights Thailand’s allure as…
- Business News
MICE revenue in Thailand lowered amid sluggish Chinese market response
The meetings, incentives, conventions, and exhibitions (MICE) revenue forecast for the Thailand Convention and Exhibition Bureau (TCEB) has been lowered to 96 billion baht. This is less than half the recorded figures for 2019, mainly due to a sluggish response from the Chinese market. TCEB’s president, Chiruit Isarangkun Na Ayuthaya disclosed that despite the strong comeback of MICE travellers from…
- World News
Thailand’s MICE sector boosts tourism profits
Tourism profits have thrived since Thailand reopened. For business travel, the sector known as meetings, incentives, conventions and exhibitions (MICE), is at the front of prospects for the coming year. MICE has been a major contributor to the hospitality sector in Thailand for years, with spending per trip almost double that of leisure tourists. In 2019, the international MICE market generated…
- Business News
Thailand’s MICE industry continues to flourish
Thailand’s resurgence in the Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism industry continues to flourish with over 100,000 gatherings recorded this year. The Thailand Convention and Exhibition Bureau (TCEB) reported the nation catalogued about 69,000 arrivals of groups coming from abroad between April to June 2022. The TCEB estimate over 4,000 MICE arrivals this month and predict about 31,000 more…
- Covid-19 News
Q&A with David Barrett on travel, tourism and MICE
Industry expert and respected marketeer David Barrett chatted with travel writer and media consultant Andrew J Wood on the recovery from the impact of Covid-19 on Thailand’s formidable travel and tourism industry. AW. As Thailand starts to emerge from lockdown what do you believe are the most important points to consider to ensure success? DB: As we begin to recover,…
- Covid-19 News
Thailand’s tourism and MICE business will first reboot with low-risk countries
When Thailand’s international borders are prised open, sometime after July 1 this year (that’s the current date anyway), the first tourists and travellers are likely to come from a select group of fellow Asian nations who have had either low Covid-19 cases or been able to manage the number of cases to low, manageable levels. Countries like Vietnam, Taiwan, South…
- Covid-19 News
6 million unemployed in tourism alone – a stark outlook for Thailand’s tourist industry
More accurate predictions are starting to emerge as the full impacts of the Covid-19 outbreak in Thailand start to become clearer, and we still don’t have the shops open yet. Reports from the UN’s International Labour Organisation, in collaboration with the University of the Thai Chamber of Commerce, have already made stark predictions about the problems that lay ahead for…
- Business News
MICE sector to get 200 million baht in relief funding
Thailand’s government will provide relief funding for the MICE (meetings, incentives, conferences, exhibitions) sector after it declined by half due to the coronavirus outbreak. The cabinet approved the extra budget last week. The Thailand Convention and Exhibition Bureau (TCEB), together with the Thai Chamber of Commerce (TCC) and listed companies, will provide 200 million baht in cash incentives to promote…
- Business News
Laguna Angsana Resort opens conference and exhibition venue
by Bill Barnett of c9hotelworks.com Laguna Phuket’s Angsana resort is set to debut it’s new 1,500 square metre conference and exhibition space. It’s actually a renovation and rebranding of the successful Laguna marquee space and relocated to a more permanent location within the Angsana Laguna Phuket complex. Tagged as ACES, the venue will open at the end of September. For…
- Business News
Incentive travel the fastest growing segment in Asia Pacific events business
PHOTOS: ttrweekly.com Responding to a study that says incentive travel is the fastest growing segment in Asia-Pacific’s events business, the Thailand Conventions & Exhibitions Bureau is adapting its game plan to tap into this lucrative market. Last week, TCEB hosted the premier event, SITE’s 2019 Global Conference in Bangkok, a worldwide association dedicated exclusively to growing incentive travel. SITE’s most…
- Business News
Sporting events, meetings and Indian weddings spur Phuket tourism in 2018
PHOTO: WeddingSutra.com by Bill Barnett of c9hotelworks.com Phuket’s surging MICE market is now valued at 10.9 billion baht, as meetings, incentives and exhibitions attracted over 800,000 visitors to resort island in the last year. The islands increasingly prolific MICE market nearly doubled in year-on-year growth in 2017. As revenue for the segment skyrocketed from 5.9 billion baht to a record-high 10.9…
