Connect with us


Is this the next big change in pop music? The winners of the IFPI Global Recording Artist of the Year Award, BTS

Tanutam Thawan



2020 IFPI Global Recording Artist of the Year Award. In the past 8 years the IFPI Global Recording Artist of the Year Award has been given to Ed Sheeran, Adele, One Direction, and Taylor Swift and Drake. BTS are backed up by ARMY, their huge fanbase.

The power of ARMY. The IFPI represents the recorded music industry worldwide. It’s not a Grammy or a popularity vote. The award is calculated according to an artist’s or group’s worldwide performance across digital and physical music formats during the past year. Everything from streams to vinyl, CDs and downloads…. and covers their entire body of work. The award was announced last week at the culmination of the IFPI Global Artist Chart, which counted down the top 10 best-selling artists of the past year.

And it’s certainly been a great year for music… not so much for going to live concerts but we’ve certainly had a lot more time to listen to our favourite artists and stream their clips on YouTube.

The group that won this year, based on their pure sales, actually came second in 2018 and 7th in 2019, so it isn’t some statistical blip on the music radar.

The win also represents somewhat of a quantum shift in world music… the sort of thing that only happens once in a generation. Rather than the popular cross-over style shift represented by the George Gershwin’s Rhapsody in Blue in 1924, the brith of rock with Bill Haley in 1955 or the rise of British pop in the 1960s, personified by The Beatles, this year’s IFPI signals another generational milestone in tastes, method, world reach and engagement with fans.

In all the right-hand turns of the popular music genre, there has usually been a technological breakthrough that has accompanied them, or at least been a key aspect of their success.

In the case of the the Great American Songbook, the foundations of the pop music genre, it was the recorded record and the start of radio-as-entertainment in the 1920s that provided a method to reach a huge audience with the new sounds and tunes for the first time.

Then it was the 7” single that made music cheaper and easier to play, that revolutionised the radio music formats of the 1960s and provided the perfect vehicle of the British pop revolution to spread around the world.


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.



  1. Avatar

    Mister Stretch

    Monday, March 8, 2021 at 10:41 am

    Did you run out of things to copy? You finished with 7″ singles.

    Before that were 78rpm records, 33 1/3 rpm records, then the 7inchers, followed by 8-tracks, cassettes, CDs, MP3s and MP4s, along with video discs, internet videos…

    Poorly edited. Embarrassing even.

  2. Avatar


    Monday, March 8, 2021 at 6:29 pm

    K-Pop success is due largely to the very high standards of video production. Listen to the music without the video and it usually falls flat.
    The stars or assets are very tightly managed by their companies which does lead to outstanding results in terms of the performances and brand image.
    The music producers/ writers of the different songs are often from around the world, a beat bought here, an instrumental from there, vocals done in Korea and often produced in London or LA.

You must be logged in to post a comment Login

Leave a Reply

If you have story ideas, a restaurant to review, an event to cover or an issue to discuss, contact The Thaiger editorial staff.

Follow Thaiger by email:

Thailand6 hours ago

Thailand News Today | Australian released from death row, Samui restaurant raided | September 20

News7 hours ago

Pathum Thani man allegedly lights building on fire, sticks around to laugh and smile

Thailand8 hours ago

Australian and American on Thai death row released from Thai death row, Supreme Court clears drug trafficking case

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

World9 hours ago

Insect snacks hit Japanese vending machines

Thailand9 hours ago

The Return of ‘THE TIM’ | Thaiger Bites | September 20

Coronavirus (Covid-19)10 hours ago

Monday Covid Update: 12,709 new cases; provincial totals

Join the conversation on the Thaiger Talk forums today!
Thailand10 hours ago

Pattaya laundry shop reports ladies’ underwear thief is on the loose

World11 hours ago

Hanoi to ease Covid restrictions this week

Thailand11 hours ago

Morning Top Stories | No approved October re-opening, Phuket easing restrictions | September 20

Thailand12 hours ago

Government believes more suspects involved in theft from budget meant for the disabled

Thailand13 hours ago

Dual Pricing and Reduced tax on Alcohol | Good Morning Thailand | Episode 92

Thailand13 hours ago

Around 20 people arrested at Koh Samui restaurant for drinking alcohol, gambling, playing pool

Bangkok14 hours ago

Bangkok residents warned of flooding risk as torrential rain forecast this week

Thailand14 hours ago

Government seeks to regulate infectious waste disposal charges

World14 hours ago

Manny Pacquiao to run for president of the Philippines

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14 | Thaiger
Thailand7 days ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand7 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism7 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket7 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism7 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand7 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism7 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand8 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand8 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand8 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand8 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand8 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand8 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand8 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand8 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11