JAS kicks off a ‘goal’den era with EPL and FA Cup rights

Jasmine International Public Company Limited (JAS) has struck gold, scoring exclusive broadcast rights for Premier League and FA Cup football matches across Internet and digital TV platforms in Thailand, Laos, and Cambodia.

The broadcasting deal, valued at a staggering US$559.98 million (around 19,000 million baht), spans three seasons starting from the 2025/26 Premier League season, with an option to extend up to six seasons if confirmed by the Football Association Premier League (FAPL) by December 1.

Jas TV Co., Ltd. (formerly Three BB TV Co., Ltd.) provides Internet TV platform services to over 600,000 customers under the service name 3BB GIGATV, which has been licenced by the National Broadcasting and Telecommunications Commission (NBTC). It currently offers digital TV channels such as MONO 29 as well as the Mono Max application, which is a dedicated streaming platform.

With cash reserves of approximately 4,600 million baht as of mid-2024, supplemented by anticipated loans, JAS will fund this major acquisition in instalments. The goal? To become a leader in internet TV and content supply across Southeast Asia.

“The expected benefits are that the Group will be able to expand the market share of the Internet TV service business and the content supply business.”

By securing such a high-profile deal, JAS aims to boost its customer base and attract new partners to the platform.

To amplify reach, JAS plans to collaborate with broadcasting partners skilled in digital TV marketing, maximising the impact of their Premier League and FA Cup content. Football fans in Thailand, Laos, and Cambodia can look forward to uninterrupted coverage of every nail-biting moment, while JAS gears up to reshape the Southeast Asian media landscape, reported MGR Online.

In related news, as the English Premier League (EPL) kicks off another thrilling season, it’s not just goals being scored — the EPL has launched an aggressive anti-piracy campaign in Thailand, warning illegal streamers to boot out bad habits.