FC Bayern partners with CRC sports to bring official licensed products and exclusive fan experiences to Thailand
FC Bayern Munich, one of the world’s most successful and storied football clubs, is proud to announce an exciting new partnership with CRC Sports, Thailand’s leading sports retail company under the Supersports brand. Through this collaboration, CRC Sports became the exclusive licensee and distributor of official FC Bayern Munich merchandise in Thailand to bring authentic products and world-class fan experiences closer to Thai supporters.
To mark the launch of this partnership, FC Bayern and CRC Sports hosted a series of celebratory events under the banner FC Bayern KICK-OFF: From Munich to Thailand. The main launch event took place on Saturday, October 25, from 3pm onwards at SF World Cinema, 7th Floor, CentralWorld, followed by an exclusive training event with Claudio Pizarro the next day.
Saturday, October 25
- Exclusive Meet & Greet with Club Legend:
Fans met Claudio Pizarro, legendary former FC Bayern striker and one of the Bundesliga’s all-time greats, as he visited Thailand to meet and interact with fans. - Official Product Launch:
Visitors discovered the complete range of official FC Bayern licensed merchandise, 100% authentic products now available at Supersports stores and online. Explore premium apparel, accessories, and collectables that reflect the passion and pride of the German champions. - Watch Party Experience:
Fans enjoyed the Bundesliga clash between Borussia Mönchengladbach and FC Bayern Munich on the big screen at Zigma CineStadium (9th Floor, SF World Cinema). Celebrate alongside fellow fans and Claudio Pizarro for an immersive match-day atmosphere with surround sound and exciting giveaways.
Sunday, October 26
- Train Like FC Bayern featuring Claudio Pizarro:
Fans experienced a premium fitness concept that brings FC Bayern’s high-performance training philosophy into an accessible, lifestyle-driven format. This exclusive session, featuring Claudio Pizarro, introduces the Train Like FC Bayern concept, a new intellectual property (IP) set to officially launch in January 2026. Designed to scale across Southeast Asia, it will merge professional sports science with a modern, lifestyle-oriented fitness approach, making elite training experiences more accessible to a wider audience.
Bringing FC Bayern closer to Thai fans
Official FC Bayern merchandise is now available at Supersports CentralWorld, Central Festival Pattaya Beach, and Central Phuket Festival, as well as through Supersports Online. CRC Sports plans to expand distribution nationwide by 2026, offering an even wider range of premium products designed to capture the spirit, excellence, and winning legacy of FC Bayern Munich.
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