Centara and Icons Series announce major sports partnership for a star-studded launch event in Bangkok
Thailand’s leading hotel operator named as the 'Official Hotel Partner' of Reignwood Icons of Football 2026
Centara Hotels & Resorts, Thailand’s leading hotel operator, is proud to announce that it has become the Official Hotel Partner of the Reignwood Icons of Football 2026, which will see soccer legends from around the world tee off at Robinswood Golf Club in Bangkok from January 31 to February 1 2026.
This landmark partnership, which unites two powerhouse brands in the worlds of hospitality, sport and entertainment, was officially unveiled at Grand Heights – a VIP event at CRU Champagne Bar, the spectacular rooftop venue perched on the 59th floor of Centara Grand at CentralWorld.
At this glittering occasion on November 21, set against the backdrop of Bangkok’s skyline, an A-list of global football icons, including Team England’s Joe Hart and Team World’s Aaron Ramsey, gathered to celebrate the launch, along with distinguished guests, media, and partners.
Part of the global Icons Series, Reignwood Icons of Football 2026 is an entertainment-driven sporting format that brings the world’s greatest footballers together for a globally televised golf showdown between Team England and Team World. As the tournament’s Official Hotel Partner, Centara will now become The Place to Be for fans, offering exclusive access and members-only experiences. CentaraThe1 members and Icons fans will enjoy a wide range of benefits, including:
- Special accommodation packages and booking codes during the Icons Series calendar.
- Members-only access to curated golf experiences, dining, and cultural events.
- Priority access to exclusive content, storytelling, and behind-the-scenes moments.
Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, said…
“We are delighted to partner with the Reignwood Icons of Football 2026, an innovative sports entertainment brand that brings together some of the world’s most famous footballers in a compelling cross-sport contest. Centara is committed to creating original and extraordinary experiences for our guests, making this collaboration a perfect match for our philosophy. I’m confident that our guests, including our esteemed CentaraThe1 members, will love the exciting lineup of activities we’ve got planned throughout the tournament.”
Furthermore, Thomas Brookes, CEO of Icons Series, commented…
“We’re proud to welcome Centara Hotels & Resorts as our Official Hotel Partner for the Reignwood Icons of Football 2026. Centara embodies the same values that drive Icons Series – excellence, experience, and entertainment. Their reputation for world-class Thai hospitality will elevate the event and provide the perfect home for our players, partners, and guests throughout tournament week.”
The partnership will see Centara featured prominently across the Icons Series’ digital, social, and broadcast platforms, as well as in global PR, influencer activations, and event hospitality, positioning both Centara and Reignwood Icons of Football 2026 as “The Place to Be” for local sports fans and international travellers alike.
For more information and to book your stay with Centara, you can visit their website.
For more information about the Icons Series, you can visit the Icons website.
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