Guides
Thailand guides on travel, culture, cuisine, and lifestyle—discover top destinations, hidden gems, visa information, and essential tips. Plan your journey with The Thaiger, your trusted source for expert Thailand guides.
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A crash course on Thailand market entry in 2026
Thailand’s market entry landscape in 2026 demands understanding beyond digital metrics. As AI integration becomes standard operational practice and e-commerce matures into habitual consumer behaviour, success depends on cultural fluency, regulatory compliance, and local partnerships. In this guide, AJ Marketing examines the playbook for 2026, analysing the tools, platforms, and trends shaping Thailand’s commercial landscape. On this page Section Short…
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Astrologer predicts Thailand’s next prime minister for 2026 Election
Astrological prediction becomes especially compelling when applied to unprecedented political situations, particularly when forecasts must be made before an actual term of office begins. According to JD Mukkarji, a scientific astrologer residing in Bangkok, unlike recurring events such as annual or biennial sports tournaments, where patterns are relatively easier to track, political transitions often lack predictable cycles. Events that occur…
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Product Watch warns Thai youth about cannabis vapes
Product Watch issued a warning yesterday, January 29, that electric cannabis vapes are spreading rapidly among young people, highlighting their low cost, easy availability, and toy‑like design as growing risks to children and teens. Associate Professor Dr Sirach Lapyai from the Faculty of Public Health at Mahidol University, who also manages the Product Watch project monitoring dangerous health products, said…
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Montien Hotel Surawong Bangkok hosts Bangkok Design Week 2026
Montien Hotel Surawong Bangkok, in collaboration with the Bang Rak District Office, is honoured to be selected as one of the principal venues for Bangkok Design Week 2026 (BKKDW 2026). Organised by the Creative Economy Agency (Public Organisation) (CEA), the international creative festival will take place from January 29 to February 8 under the theme “Design S/O/S.” Bangkok Design Week…
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What to do in Bangkok this weekend (January 30 to February 1)
Ah, the passage of time. We’re finally entering the second month of 2026, which feels so fast but here we are. January barely logged out and February is already asking what the plan is. The good news is Bangkok is not easing us in gently. The city has gone straight into design takeovers, river hangouts, art that spills into public…
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A seafood & champagne night at Sole Mio’s 7th Floor Restaurant
This February, 7th Floor Restaurant & Bar at Sole Mio Hotel & Wellness Phuket presents The Aristocratic Duo, a relaxed rooftop evening overlooking the shores of Bangtao, accompanied by a seafood and champagne pairing. Bringing together an Alain Navare Champagne and a seafood platter for two as the sunburst skies slowly fade into the night, guests are invited to settle…
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BoT flags suspicious cash withdrawals, tightens online gold trading rules
Thailand’s central bank, Bank of Thailand (BoT), is cracking down on suspicious financial activity after unusual cash withdrawals totalling 250 million baht were flagged across commercial banks. BoT Governor, Sethaput Suthiwartnarueput, revealed on January 28 that commercial banks have been ordered to urgently investigate irregular cash withdrawal patterns. In one case, a customer withdrew 250 million baht in a single…
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The quick history of Valentine’s Day in Thailand from the 1980s to now
Valentine’s Day in Thailand bears little resemblance to its Western origins. What arrived as a foreign novelty in the 1980s has evolved into a distinctively Thai institution, one that blends bureaucratic ritual, spiritual intervention, commercial spectacle, and most recently, historic civil rights milestones into a celebration that reveals as much about Thai society as it does about romance. On this…
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What no one tells you about being a digital nomad in Thailand
Bangkok ranks first as the world’s favourite city for digital nomads, with Chiang Mai close behind. It’s easy to see why. Thailand has a magnetic charm that pulls people in. You come for a short stay, rent a scooter, find a café with fast Wi Fi, and before you know it, you are talking about “base cities” and lease renewals.…
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17 best marketing and advertising agencies in Thailand (2026)
Thailand has carved out its own spot among one of the most significant business destinations in Asia, and its growth in e-commerce, digital transformation and internet adoption backs this. However, success in this market is not as straightforward as you may think. It requires understanding Thai consumer behaviour, cultural nuances, and current marketing trends. Thai consumers have increasingly shifted to…
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Etro Residences Phuket hits 830,000 Thai baht per square metre shattering island sales records
Etro Residences Phuket has made an explosive debut, setting a new per square metre sales record just days after launch. Located within the prestigious Gardens of Eden development in Bangtao, the ultra-limited collection achieved prices of 830,000 Thai baht (US$26,350) per square metre, more than four times Phuket’s branded residence average, and the highest on the island. Launched on January…
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Thailand vs. Vietnam vs. Malaysia: Which is better for long-term living?
Thailand, Vietnam, and Malaysia have each carved out their own space in the long-term expat landscape. Thailand offers dependable healthcare and a well-established expat infrastructure. Vietnam stands out for rock-bottom costs and relentless urban energy. Malaysia brings modern living standards, cultural diversity, and an English-speaking environment that makes settling in remarkably smooth. There’s no one-size-fits-all answer here. The right choice…
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EDC Thailand announces new December dates following strong early-year momentum
Following the success of EDC 2026, held just last week from January 16 to 18, Future Vibes, the developer and operator of international music festivals in Thailand, together with Insomniac, the global dance music experience curator and creator of Electric Daisy Carnival (EDC), announced the return of EDC Thailand for its third edition. The festival will move from its traditional…
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An exclusive 6-Hands Experience unites three visionary chefs at Blue by Alain Ducasse
Blue by Alain Ducasse, the one-Michelin-starred French restaurant located at ICONLUXE, 1st Floor, ICONSIAM, hosted an extraordinary 6-Hands Experience on January 19, welcoming three award-winning culinary talents for a collaborative dining experience defined by artistry, connection, and emotion. The event featured Chef Evens López, Executive Chef of Blue by Alain Ducasse, who has built an impressive international career across several…
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Thailand to redefine normal sweetness in drinks as 50% sugar
Thailand’s Department of Health (DoH) is preparing to roll out a new national standard for sugar levels in made-to-order beverages, with the normal level of sweetness soon to be equivalent to 50% sugar, a move aimed at reducing excessive sugar consumption. The announcement came today, January 23, following a strategic meeting held on January 15 to define policy direction and…
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Thailand monitors Nipah virus threat following Indian outbreak
Thailand’s Department of Disease Control (DDC) has issued a public alert today, January 23, over the Nipah virus following an outbreak in India, urging coordination with the One Health network to prevent potential spread into the country. The DDC confirms on its Facebook page that it is closely monitoring the situation and is fast-tracking coordination with the One Health network.…
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12 digital marketing agencies to reach your audience effectively (2026)
Looking to make a significant impact online for your business in Thailand? Having a strong online presence is essential. That’s where a top digital marketing agency in Thailand comes in. They are the experts who can help your brand cut through the noise and reach your target audience effectively. With many agencies available, how do you choose the right one? …
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Thailand tourism at a tipping point as regional rivals surge, TTF 2026 warns
Thailand’s tourism industry is approaching a decisive moment. As travel patterns evolve and regional competitors accelerate investment, the kingdom faces mounting pressure to adapt or risk losing its long-held leadership position in Asia-Pacific tourism. For decades, Thailand has been one of the world’s most successful tourism destinations. Today, however, competition is intensifying. While Thailand’s international arrivals declined 7.2% in 2025,…
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The digital nomad’s guide to healthcare and insurance in Thailand
Thailand continues to attract digital nomads with its rich culture, fast internet, and strong healthcare system. Many private hospitals meet international standards and offer English-speaking doctors, making medical care reliable and easy to access for foreigners. Health insurance also plays a key role, especially for those staying long-term or applying for visas such as the Destination Thailand Visa or the…
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Singha Park Chiang Rai celebrates 10th anniversary of International Balloon Fiesta with grand showcase of 30+ balloons from 13 nations
Singha Park Chiang Rai celebrates its spot as a “World Class Love Destination,” preparing to host the largest international balloon festival in ASEAN, “Singha Park International Balloon Fiesta 2026,” for the 10th time. The event is set to transform the Chiang Rai sky with the colours of over 30 balloons from 13 countries worldwide to welcome the month of love…
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Leaked: Samsung Galaxy A57 and A37 launching February to March 2026
Samsung’s mid-range lineup is set to expand in early 2026 with two new additions: the Galaxy A57 and Galaxy A37. While the Galaxy S26 series dominates headlines with its expected late February unveiling, leaked specifications suggest Samsung’s more affordable A-series phones could launch around the same timeframe, possibly arriving in Thailand by March 2026, following the company’s typical regional rollout…
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What to do in Bangkok this weekend (January 23 to 25)
Bangkok has decided to be generous this weekend. You’ve got proper live music, rooftops that turn into long conversations, markets you swear you’ll “just walk through” and end up staying for hours, plus a few quiet pockets when your social battery needs a breather. Here are the best things to do in Bangkok this weekend. Things to do in Bangkok…
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What you need to know before getting a hair transplant in Thailand
Hair loss has a way of creeping up quietly. One day, the hairline feels a little higher, the crown a little thinner, and suddenly you’re paying attention to the mirror again. For many people, hair transplantation becomes part of the conversation sooner or later. Thailand has become one of the places people look to. If you’re one of the people…
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Fusion of dazzling beauty: The HKTDC twin jewellery shows to shine in March 2026
The twin jewellery shows organised by the Hong Kong Trade Development Council will open in March. The 42nd HKTDC Hong Kong International Jewellery Show, specialising in finished jewellery, and the 12th HKTDC Hong Kong International Diamond, Gem & Pearl Show, focusing on loose stones and raw materials for jewellery, will be held at the Hong Kong Convention and Exhibition Centre…
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How to do marketing and advertising in Thailand? Top 7 tips (2026)
Are you ready to unlock the secrets of one of Asia’s most digitally savvy markets? If you are looking to make your business thrive in Thailand in 2026, you have arrived at the right place. The marketing landscape has evolved at a remarkable pace. By early 2026, Thailand is expected to have around 67.8 million internet users, representing nearly the…
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How popular is badminton in Thailand and where can you play it?
Badminton has been one of Thailand’s most beloved sports for generations, sitting alongside football and Muay Thai in the national consciousness. For over 70 years, Thais have grown up with rackets in hand, playing in parks, backyards, school gyms, and makeshift courts wherever space allowed. Walk through any Bangkok park at dawn or any provincial sports hall in the evening,…
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The Art of Pearl Afternoon Tea
The St. Regis Bangkok is delighted to announce a new collaboration with Thailand’s leading luxury pearl brand, Matara, for the limited-edition The Art of Pearl Afternoon Tea experience. Served exclusively at The Drawing Room from February 1 to April 30, this refined afternoon tea draws inspiration from the enduring beauty of pearls, where both the exquisite sweets and savouries and…
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Is the Infinix Note Edge the best budget phone for 2026?
The premium smartphone market in Thailand has never been more expensive. Flagships from Apple, Samsung, and Xiaomi routinely breach the 40,000 baht barrier, with the iPhone 17 Pro Max commanding nearly 49,000 baht and the Samsung Galaxy S25 Ultra sitting between 40,900 and 46,900 baht. For most Thai consumers, these prices represent two months’ salary or more. Enter the Infinix…
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The friendliest Thai cities for foreigners
Thailand is often called the Land of Smiles, but some cities feel especially welcoming to foreigners. Places like Chiang Mai, Hua Hin, Chiang Rai, Koh Samui, and Khon Kaen are known for friendly locals, relaxed lifestyles, and strong community spirit. Expats often say these areas make it easy to settle in, connect with people, and feel at home, whether in…
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Top 5 orthopaedic specialised hospitals in Thailand
Bone, joint, and spine problems show up in different ways. For some, it’s an old injury that never healed properly. For others, it’s a condition that slowly starts limiting movement or everyday comfort. When treatment becomes unavoidable, knowing where to go can feel overwhelming. Thankfully, Thailand has no shortage of hospitals offering high-quality orthopaedic care. Many of them are known…
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