AirAsia launches cinematic inflight experience in India

AirAsia is bringing a cinematic inflight experience to selected cinemas across India. This partnership with Qube Cinemas aims to showcase the airline’s diverse and unique destinations as part of the movie-going experience.

Over the next six months, more than 130 cinemas across 12 cities will feature this immersive experience, offering movie-goers the chance to win flights to any destination in AirAsia’s extensive network.

Supporting post-pandemic travel recovery, AirAsia has actively expanded its routes in India this year, providing direct connectivity to major Asian hubs, Kuala Lumpur and Bangkok. These hubs serve as gateways to over 130 destinations worldwide.

The airline now operates flights from cities like Bangalore, Ahmedabad, Visakhapatnam, Trivandrum, Chennai, Tiruchirapalli, and Hyderabad. Additionally, new routes from Guwahati, Kozhikode, and Lucknow to Kuala Lumpur, and Tiruchirapalli to Bangkok, will be launched soon.

Beyond India, AirAsia recently introduced new routes to Almaty in Central Asia and Nairobi in Africa, connecting travellers to exciting destinations via a short stopover in Kuala Lumpur. The airline’s dedication to service excellence was recognised with the World’s Best Low-Cost Airline and Best Low-Cost Airline in Asia awards at the Skytrax World Airline Awards 2024.

Paul Carroll, AirAsia’s Chief Commercial Officer, expressed gratitude for the support from Indian travellers.

“Since early 2024, we have expanded our network in India with 10 additional routes, making us the largest foreign airline by network in the country. Our ongoing network and fleet growth post-pandemic will benefit our guests through great value fares, choice, and connectivity.”

Juhi Ravindranath, Qube Cinema’s Chief Business Officer, highlighted the influence of cinema in India.

“The AirAsia team saw the power of this medium and collaborated with us to create a cinematic in-flight experience. We are certain this will appeal to movie buffs and build momentum for the brand.”

From its humble beginnings in Malaysia in 2001, AirAsia has grown to become a pioneer in low-cost flying, connecting over 3.5 million guests from India to the rest of Asia and Australia since 2023, reported AirAsia Newsroom.