THAIFEX – Anuga Asia 2025 returns with a glimpse into the future of food
Asia’s biggest food and drink event is back in Bangkok. It’s bigger, bolder, and more delicious than ever.
THAIFEX – Anuga Asia 2025 has landed at IMPACT Muang Thong Thani, and with it comes the most ambitious showcase of food innovation and culinary trends in Asia. The food exhibition brings together over 3,100 exhibitors from 50+ countries, all converging on Bangkok to map the future of food and beverage.
Organised by Thailand’s Department of International Trade Promotion (DITP) and the Ministry of Commerce, in collaboration with the Thai Chamber of Commerce and Koelnmesse, Germany, it runs from May 27 until 31, with the final day open to the general public.
Over five days, start-ups, food tech brands, legacy producers, top chefs and policy-makers are showcasing how the way we eat is changing, fast. You’ll find everything from lab-grown proteins to AI-enhanced packaging, upcycled drinks, gut-healthy superfoods, and robotic cooking systems.
‘Beyond Food Experience’ as the main theme
The theme of THAIFEX – Anuga Asia 2025 is ‘Beyond Food Experience,’ and it’s a fitting one. Across nearly every hall of IMPACT Muang Thong Thani, the exhibition is showcasing the future of food through the lens of innovation, cultural diversity, and technology.
This year’s edition brings together nine specialised trade shows under one mega roof, each one focused on a segment of the food and beverage (F&B) industry. These include: Drinks, Fine Food, Food Technology, Frozen Food, Fruits & Vegetables, Meat, Rice, Seafood, and Sweets & Confectionery.
Trend, taste, and what’s next in F&B
If you want a peek into what Asia will be eating, drinking, and obsessing over in the coming year, head straight to the Trend Zone. Curated by market intel pros Innova Market Insights, it highlights 11 F&B trends that’s shaping consumer demand right now.
From the rise of clean-label and functional ingredients to plant-based proteins, halal-certified innovations, and sustainably packaged goods, this is where the future of food is laid out in product form.
The tasteInnovation Show
Just a few aisles over, you’ll find the tasteInnovation Show, which is arguably the heart of the expo this year. The show features 60 groundbreaking products shortlisted from nearly 800 submissions.
Winning products include Thailand’s GABA Calm Drip Coffee, formulated to reduce stress through postbiotics, and Konjaco Potassium Drink, designed to support hydration and heart function.
Also gaining attention is hello m’arch, a Thai-developed quinoa-based coffee alternative that merges local grains with a health-forward appeal. Other finalists, like FLAVORWATCH™ Clear Label, offer solutions for cleaner food preservation, showing that innovation extends outside consumer-facing trends.
Thought leadership and tasting in real-time
The Future Food Experience+ programme hosts more than 70 speakers and experts from industry leaders. These include Griffith Foods, Tetra Pak Thailand, and Euromonitor International, among others. The focus here is on exchanging ideas around food tech, sustainability, and market behaviour. Everything is in the context of a rapidly transforming food economy.
Culinary stars and global recognition
And finally, it wouldn’t be THAIFEX – Anuga Asia without the high-stakes spectacle of the Thailand Ultimate Chef Challenge. This year, over 400 chefs from across the globe are going pan-to-pan in more than 20 cooking categories. The judging panel consists of fifty-seven culinary professionals from 12 countries, including Willment Leong and Worldchefs Association heavyweights.
The global F&B world comes to Bangkok
While the show champions Asian innovation, its impact is global. With delegates flying in from across Europe, the Middle East, the Americas and beyond, THAIFEX – Anuga Asia 2025 serves as a vital bridge between East and West.
Over 2,000 hosted buyers on-site and more than 90,000 visitors are expected to attend. Therefore, the food exhibition creates real opportunities for trade deals, networking, strategic partnerships, and international growth. For international brands eyeing expansion in Asia, or Asian companies looking to scale globally, it’s the place to be this week.
How to attend THAIFEX – Anuga Asia 2025
The first four days of THAIFEX – Anuga Asia 2025 remain trade-only. However, the general public is invited to attend on the final day, May 31. This is a rare opportunity for food lovers, entrepreneurs, and curious consumers to experience Asia’s largest food and beverage trade show firsthand.
Expect live cooking demonstrations, product tastings, and exclusive retail showcases featuring cutting-edge food innovations and international flavours. From plant-based snacks to health-boosting beverages, you can sample what’s new before it hits the mainstream.
Entry is free. Register now to catch a glimpse of what’s next in the global food scene.
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THAIFEX – ANUGA ASIA 2025
IMPACT Exhibition and Convention Center, Muang Thong Thani
May 27 to 30, 10am to 6pm (for business negotiations)
May 31, 10am to 8pm (for trade visitors and the general public)
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