THAIFEX – ANUGA ASIA 2025: Powering Asia Pacific’s F&B future
THAIFEX – ANUGA ASIA 2025, Asia Pacific’s most influential food and beverage (F&B) trade event, will return this May (27 to 31), at IMPACT, Muang Thong Thani, Bangkok, Thailand. The show will bring together industry players, thought-leaders, startup founders, and C-suite executives from across the globe to define and shape global trends on what we eat and how the industry is evolving.
Organised by the Department of International Trade Promotion, Ministry of Commerce, Thailand (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, the event will welcome over 3,100 exhibitors from more than 50 countries and regions, with over 2,000 hosted buyers and 90,000 trade visitors from around the world.
Reflecting the growing diversity of global supply chains, this year’s show welcomes new countries and regions from emerging markets such as Central Asia, Africa and Eastern Europe, including Gabon, Slovenia, Slovakia and Uzbekistan, while maintaining a strong presence of returning exhibitors and leading global players from Asia Pacific, Europe, North America and the Middle East.
New pavilions from Australia, Hong Kong, and the Netherlands will further expand sourcing opportunities for buyers across the region. Mathias Kuepper, Managing Director and VP Asia-Pacific at Koelnmesse, spoke on the upcoming annual convention.
“At THAIFEX – ANUGA ASIA this year, we are seeing a surge in purpose-driven innovation, as exhibitors, startups, and speakers rethink how products can deliver more functional and targeted F&B products.
“Some are beginning to use real-time intelligence and AI to create smarter, consumer-responsive products, and that is where we see THAIFEX – ANUGA ASIA as the launchpad to showcase these ideas, from functional foods to ready-to-eat formats that reflect the needs of Asia Pacific’s rapidly shifting consumer landscape.”
Spotlighting the evolution of F&B trends
Themed Beyond Food Experience, THAIFEX – ANUGA ASIA 2025 will explore how food and beverage continues to evolve in response to changing consumer expectations, particularly the growing demand for purpose-driven F&B products that deliver functional benefits. This will be reflected across a series of special and supporting events, including:
- THAIFEX – ANUGA Trend Zone: Curated by knowledge partner Innova Market Insights, this zone presents the top global and regional trends driving food innovation today.
- THAIFEX – ANUGA Taste Innovation Show: Showcases the finalists and winners of innovative products, such as plant-based foods and alternative proteins, which are being incorporated into ready-to-eat meals and snacks without altering taste or texture.
- THAIFEX – ANUGA Startup: A platform for 30 breakthrough innovators and disruptors to pitch their solutions to potential buyers, investors and industry leaders, giving them a first look at disruptive concepts shaping the next phase of F&B.
- Future Food Experience+ and the Alternative Protein Taste & Flavour Challenge: A thought-leadership platform that features over 70 leaders and experts from Griffith Foods, Euromonitor International, Tetra Pak Thailand and more. The live tasting challenge invites trade visitors to sample and vote for their favourite alternative protein products on May 27, with winners announced the following day.
- Thailand Ultimate Chef Challenge: More than 400 chefs from across the world will compete in 20+ culinary categories from authentic Asian dishes to contemporary global cuisines, judged by 57 renowned experts from 12 countries, including Willment Leong, Aiden Jongsung Ahn, Batbaatar Ragchaa and Rudy Muller from Worldchefs Association.
Accelerating Asia Pacific’s F&B growth momentum
As Asia Pacific’s food and beverage market continues to expand, THAIFEX – ANUGA ASIA stands at the centre of this regional growth, serving as a key platform for innovation, sourcing, and deal-making.
According to Cognitive Market Research1, the Asia Pacific F&B market size is expected to grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031, on the back of how the diverse cultures and traditions in APAC have constantly evolved the F&B business landscape.
While hosted in Thailand, a vital gateway to the region, the event connects the entire Asia Pacific market, benefiting from Thailand’s export strength and central role in regional trade flows.
According to the Ministry of Commerce, Thailand’s food exports are expected to grow by 2% in 2024, reaching US$40.7 billion, reflecting broader market shifts across Asia Pacific.
Registration now open: Discover F&B innovations
Discover transformative trends, connect with the world’s leading F&B decision-makers, and position your business for future growth. Visitors are highly encouraged to register here.
Media professionals across the world are invited to explore and share compelling stories about the transformative trends shaping Asia Pacific’s F&B landscape.
Event details:
- Date: May 27 to 31, 2025.
- Venue: IMPACT, Muang Thong Thani, Bangkok, Thailand.
- Website: https://www.thaifex-anuga.asia/
Press release
Latest Thailand News
Follow The Thaiger on Google News:
