ICONSIAM launches ‘Extraordinary Experience’ campaign with iconic Thai street food

ICONSIAM, a global landmark along the Chao Phraya River, offers a unique and diverse range of experiences to fulfil every need in an unprecedented way with the campaign “ICONSIAM Extraordinary Experience.” This campaign aims to provide customers with unique and unforgettable experiences that exceed expectations. Recently, ICONSIAM has collaborated with ‘Jay Fai,’ the world-renowned Thai street food restaurant. This collaboration will offer an exceptional dining experience, with the activity “The Rarity Dining with Jay Fai,” this August. In addition, the Hong Kong trip last March provided the ultimate spiritual experience of the Year of the Dragon. Moreover, ICONSIAM has prepared various lifestyle activities in various aspects, including the best restaurants, sports, and unique entertainment experiences, for customers to enjoy throughout the year. Everyone is welcome to join in this campaign by registering on the ONESIAM SuperApp from July 19 – August 11, 2024.

Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited stated that since its sixth year of operating, ICONSIAM has always prioritized its customers by designing and offering exceptional experiences tailored to different preferences and interests to ensure the highest level of customer satisfaction. The “ICONSIAM Extraordinary Experience” campaign is another significant initiative under the commitment to provide our customers with special experiences such as an exclusive trip where lucky customers were flown to Hong Kong to celebrate the past Chinese New Year and received “ dragon energy” with Master Katha Chinabunchorn, a famous Thai fortune teller.

For food enthusiasts, get ready for an extraordinary dining experience as ICONSIAM partners with “Jay Fai,” the iconic street food restaurant in Thailand known for its long waits and difficulty in securing a reservation. Jay Fai’s culinary excellence is recognized with a Michelin star and the Icon Award from Asia’s 50 Best Restaurants. “The Rarity Dining with Jay Fai” offers ICONSIAM’s customers a chance to enjoy a special meal featuring Jay Fai’s signature dishes, promising an unforgettable dining experience. Additionally, sports fans can look forward to major matches, and entertainment lovers can enjoy a variety of exceptional entertainment activities. ICONSIAM has prepared a year-long series of special events to provide customers with extraordinary experiences tailored to their preferences and interests.

The concept of ‘Extraordinary Experience’ is a key strategy that reinforces ICONSIAM’s strengths. We are not just a shopping centre but a platform dedicated to creating and delivering extraordinary experiences and impressions to our valued customers. Through various special activities, we aim to engage our customers in unique ways. ICONSIAM carefully selects the best of Thailand and the best of the world to ensure everyone experiences something truly exclusive and remarkable, Supoj added.

‘The Rarity Dining with Jay Fai’ activity marks the first collaboration between ICONSIAM and the renowned Jay Fai restaurant, famous for its exceptional Thai street food that has gained global acclaim. Known for its unique flavours and premium ingredients, particularly seafood, each dish is personally prepared by Jay Fai, a legendary icon with a passion for cooking. Her culinary prowess has been widely recognized and documented in films and documentaries worldwide. Jay Fai, as an iconic street food chef, has collaborated with numerous national and international chefs and brands. She has also crafted menus for Thai Airways to serve first-class and business-class passengers. Due to the restaurant’s popularity and the unique, exquisite taste of its dishes, getting a reservation at Jay Fai often requires patience and persistence, with limited booking opportunities. However, ICONSIAM customers will have an exclusive privilege to enjoy Jay Fai’s signature dishes without having to make a reservation. Customers only need to register for the activity and meet the spending requirements before enjoying the outstanding signature dishes from Jay Fai’s restaurant.

Conditions for Participation ICONSIAM’s customers who are ONESIAM members can register and accumulate spending to participate in “The Rarity Dining with Jay Fai” activity under the “ICONSIAM Extraordinary Experience” campaign. Registration is available via the ONESIAM SuperApp from July 19 to August 11, 2024. The first top 15 members with the highest accumulated spending at ICONSIAM (minimum of 30,000 THB) will earn the right to join an exclusive dinner at Jay Fai’s restaurant on Friday, August 23, 2024. Each of the 15 winners will receive two seats, allowing a total of 30 participants to enjoy this special dining experience for free.

For valued customers looking to experience more from the “ICONSIAM Extraordinary Experience” campaign, there are many more activities planned for the second half of 2024. Stay updated on upcoming events and special activities via Facebook: ICONSIAM and visit www.iconsiam.com

Press Release