Discover food and beverage innovation at THAIFEX – Anuga Asia 2024 in Bangkok

THAIFEX – Anuga Asia is set to return from 28 May to 1 June 2024 at IMPACT Muang Thong Thani! After the huge success of last year’s event, excitement is through the roof for what this year has in store for this food and beverage event in Bangkok. This year, the expansive 130,000 sqm exhibition space will host more than 3,200 exhibitors from 45 countries. Key participants from China, Italy, Malaysia, Norway, South Korea, Turkey, the UK, the USA, and Vietnam are expected to make a significant impact. Moreover, the addition of a new country group from Macau further enhances the event’s global reach.

Food and beverage innovation hub in the Asia Pacific

According to Wendy Lim, the General Manager of the Food Business Unit at Koelnmesse Singapore, THAIFEX – Anuga Asia in Bangkok is a pivotal event in the food and beverage industry that has a significant global and regional impact. 

She explains, “THAIFEX – Anuga Asia is the heartbeat of the APAC food and beverage industry. With an estimated 60% international exhibitor presence, it stands as a powerhouse, bringing together a diversified range of innovations from beyond the region and setting the stage for the industry’s future. As a sold-out event with positive industry feedback, it cements its position as the indispensable business platform, fostering dynamic networking and propelling forward-thinking collaborations. At THAIFEX – Anuga Asia, we don’t just showcase; we actively shape the future of the F&B industry.”

Looking ahead to THAIFEX – Anuga Asia 2024, it’s poised to be a transformative catalyst for progress in the region. Acting as a central hub for making connections and working together in business, the massive industry event in Bangkok creates an important place for companies from all over the world to come together, join forces, bring new ideas, and start new projects in the Asia-Pacific (APAC) region, especially in Southeast Asia and CLMV (Cambodia, Laos, Myanmar, and Vietnam) countries. These initiatives really help to grow and change the food and beverage industry in the APAC region.

Beyond Food Experience

The theme for THAIFEX – Anuga Asia 2024 is ‘Beyond Food Experience.’ It centres around 11 key trends that address the industry’s evolving landscape, guiding it towards sustainability and innovation. These include Alternative Meat Proteins, Clean Label, Franchise, Functional and free-from Products, Halal Food, Organic Products, Plant-based Proteins or Foods, Private Labels, Ready-to-eat Products, Sustainably Produced or Packaged, and Superfoods. 

Explore innovations and get market insights

When you visit THAIFEX – Anuga Asia 2024, you’ll get an exciting glimpse into the innovations stemming from these 11 trends. The showground and official event app will be buzzing with cutting-edge ideas and technologies that are shaping the industry. 

During your visit, be sure to immerse yourself in the THAIFEX – Anuga Trend Zone, which will showcase market research findings from notable institutes like Innova Market Insights. Here, you’ll discover current market trends and consumer preferences that are influencing the future of the food industry. Furthermore, you can also explore the THAIFEX – Anuga TasteInnovation Zone as well. It’s a hub of creativity boasting over 50 top innovations set to change the culinary landscape. You’ll get to experience firsthand how these groundbreaking products are pushing boundaries and redefining gastronomic experiences.

Networking opportunities and live talks with experts

In addition to exploring innovations and market insights, you can also look forward to a dynamic range of business networking opportunities and insightful live talks. The Future Food Experience stage is set to be a hub of activities. It will host esteemed international and regional experts who can provide answers and solutions on all industry-relevant topics. From trending seafood developments to the rise of alternative and plant-based proteins, you can expect insightful discussions that offer fresh perspectives on the future of food innovation.

The Thailand Ultimate Chef Challenge (TUCC)

THAIFEX – Anuga Asia will also host the 10th edition of the Thailand Ultimate Chef Challenge (TUCC). More than 700 talented chefs from around the world will compete in live cook-offs. They will showcase their skills in both hot cooking and cold display categories. Moreover, expert judges from the prestigious World Association of Chefs Societies (WACS) will be on hand to evaluate flavour profiles and creativity. 

The stakes are high as contestants vie for the coveted title of Thailand’s Ultimate Chef. With innovation and taste at the forefront, this year’s competition promises to be a thrilling showcase of culinary excellence. 

Register now and discover innovations at THAIFEX – Anuga Asia 2024

Whether you’re a newcomer, an established enterprise, or an investor, THAIFEX – Anuga Asia 2024 is the perfect place to explore cutting-edge products and stay updated on the latest trends reshaping the APAC market. This food and beverage event in Bangkok promises an exhilarating journey of discovery, innovation, and networking opportunities that will propel your business forward.

Register now to secure your spot and be part of this dynamic gathering of industry leaders, innovators, and experts from around the globe. Additionally, visit THAIFEX – Anuga Asia 2024’s website today for more information!

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