Singapore’s Tada revs up in Thailand with zero commission fees
In a bid to capture the hearts and wallets of Thai commuters, Tada, the Singapore-based ride-hailing giant, is revving up for its grand entrance into Bangkok’s competitive market.
With zero commission fees and a vow to balance the books within three to five years, Tada aims to disrupt the status quo and dominate Thailand’s ride-hailing landscape.
Establishing its foothold in Bangkok, Tada plans to spread its wings to Nonthaburi, Pathum Thani, and Samut Prakan soon, setting the stage for a fierce showdown with established players like Grab, Lineman, Robinhood, and Bolt. The company’s sights are set on transforming the industry’s dynamics, focusing on sustainability for both drivers and passengers alike.
Sean Kim, CEO of Tada Mobility Pte., declares that Tada’s vision is to revolutionise the ride-hailing scene, moving away from hefty commission fees towards a more equitable model. With a strategic emphasis on Thailand as a priority market, Tada is pulling out all the stops, enticing riders with lucrative coupons while refraining from an all-out marketing blitz.
But Tada’s ambitions don’t stop at Thai borders. Eyeing expansion across East Asia, including potential hotspots like South Korea, Japan, and Taiwan, the company is gearing up for a global ride-hailing revolution, reported Bangkok Post.
Amidst plans for e-bike production facilities in Thailand and a steady stream of riders embracing the Tada experience, the company remains steadfast in its mission for sustainability.
In related news, a Grab driver’s act of honesty in returning a mobile phone to a customer earned him a generous cash tip, sparking praise and discussion in a popular social media group.
A Grab driver recently shared an experience on the Facebook group GrabCar Drivers Club Thailand, which boasts over 110,000 members, where he recounted being tipped handsomely by a customer. After returning a Chinese customer’s mobile phone that had been left in his vehicle, the driver was surprised to receive a cash tip of 2,000 baht.
