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The most influential brands among Thailand’s millennials

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A report published yesterday lists the most influential brands for Thailand’s millennials, who are also known as Generation Y.

The report, carried out by Singapore think-tank Influential Brands and Bangkok-based brand agency Neo Target, lists Lazada, Grab Taxi, The Mall, Central, Cafe Amazon, Auntie Anne’s, Krispy Kreme, Mister Donut, Watson, Taokaenoi, Jobthai.com, Acer Computer, S&P and Makro among the top brands.

It was released to coincide with the build up to the 2019 Asia CEO Summit and Award Ceremony, which sees hundreds of business professionals, from both Thailand and overseas, come together to celebrate the best in business excellence.

Millennials are now recognised as the generation that will have the most fundamental impact on the world over the next 20 years, as they tend to have higher incomes compared to other generations.

Asia, in particular, has more than one billion millennials, or approximately 86% of the world’s total “Gen Y” population.

Although the 2018 ceremony took place simultaneously in Singapore and Thailand, this year’s event will be held exclusively in Thailand in honour of the country being the chair of ASEAN 2019.

Over 150 executives from other ASEAN nations are expected to attend the ceremony at the Chatrium Hotel in Bangkok on November 19.

SOURCE: Thai Visa

 

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