Ice-cream promotion ‘For Thai Customers Only’ – Huh?!

PHOTO: Thai Visa

An ice cream company outlet in the new Icon Siam mall on the banks of the Chao Phraya in Bangkok, has received backlash after a ‘locals’ promotion was misunderstood by staff resulting in a ‘50% off For Thai Customers only’ sign which sparked great criticism on social media.

Stick House (specialising in Italian gelato on a stick) has issues a lengthy apology in which they claim the details of the promotion were misconstrued by their employees.

The promotion ‘Buy one get 50% off your 2nd gelato’ is aimed at the local market which makes up for 95% of their business, and whose majority speak Thai as their native language. The banner ad, which was printed in Thai, was then altered to include a ‘lost in translation’ English version. The company claims staff will be ‘vigorously retrained’ to provide a service they can be proud of.

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Due to the confusion, the promotion will be extended until January and anyone refused the promotion in the past is urged to return and contact the company directly.

SOURCE: Thai Visa

Bangkok News

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