Thailand eyes F1 event to boost economy and tourism

Thailand is gearing up for an economic boost as the government commits to bringing a Formula 1 (F1) racing event to the country. Prime Minister Paetongtarn Shinawatra announced the ambitious plan yesterday, November 9, emphasising its potential to invigorate tourism and stimulate urban development.

The government is actively pursuing discussions to secure an F1 event, which is part of a larger strategy to position Thailand as a top-tier global destination. PM Paetongtarn expressed confidence in the project, stating that it would not only attract tourists but also create new income streams and drive economic growth.

“It will bring new income, stimulate the economy and promote Thailand as a world-class destination.”

In tandem with the F1 initiative, the Thai government is rolling out multiple tourism campaigns aimed at boosting revenue by 7.5% during the year-end season. Deputy government spokesman Karom Phonphonklang revealed plans for the Ministry of Tourism and Sports to enhance the country’s appeal through a campaign titled 72 Styles of Happiness to Experience. This initiative will feature an e-book outlining must-do activities along Thailand’s 72 highlighted routes, offering a fresh take on the nation’s attractions.

Each route presents a Five Must-Do checklist, including local dishes to savour, adventurous activities to try, unique items to purchase, scenic views to enjoy, and local lifestyles to experience. Karom highlighted that five influencers will be enlisted to create travel vlogs, showcasing these routes and enticing tourists during the festive season, to maintain interest into the following year.

Additionally, the Tourism Authority of Thailand is working to promote the nation’s unique charm and must-visit cities, encouraging travel across all five regions. Karom stated that this initiative aims to enhance travel frequency and visitor spending across various provinces while ensuring sustainable tourism practices, reported Bangkok Post.

The array of planned activities and campaigns signals a strategic push to revitalise Thailand’s tourism sector, leveraging both traditional charm and modern attractions like the proposed F1 race. The government’s efforts reflect a commitment to economic resilience and cultural celebration, aiming to draw international attention and investment to the region.